This class explores the author’s role in marketing their books. We’ll look at when to use (and when to ignore) social and traditional media, events, influencers, contests, and other creative ways so that you’re prepared to build an author platform, promote a new release, or put life back into a book that’s been out for a while. Most importantly, this discussion will show you how to use your own unique strengths and passions, rather than following someone else’s formula.

2. 1. Marketing is NOT
optional for 21st
century writers.

3. 1. Marketing is NOT
optional for 21st
century writers.
2. Marketing is NOT a
bad word

4. Marketing:
The collection of things you do
over time to build positive
name recognition

5. 1. Marketing is NOT
optional for 21st
century writers.
2. Marketing is NOT a
bad word.
3. There’s no formula.

6. What is the “hook” that makes your project
something a stranger would want to read?

8. What skills do you bring?

9. Long-term engagement with a target audience
that establishes name recognition and trust

10. Long-term engagement with a target audience
that establishes name recognition and trust
 Your audience (readers)
 Influencers who can bring you their followers

11. You don’t have to Tweet if you don’t want to!!

17.  Email list management:

19.  OPTION A: Blogging

20.  OPTION B: Short Stories and Articles (Print or
online)

25. Drawing attention to a product,
organization, or venture so as to
increase sales or public awareness

27. A-C-T
Attract
Convert
Transform

28. ATTRACT CONVERT TRANSFORM

29.  Media coverage

30.  Promotional material (cards, swag, etc.)

31.  Advertising
◦ Targeted, Tied to an Event, Trackable

32.  Giving Books Away
◦ To reviewers/bloggers
◦ To readers
◦ As donations

33.  Price
 Placement

34.  Author Opportunities:
◦ Website links
◦ Bookstore Events
◦ Launch party
◦ Author Collaboration
◦ Book clubs
◦ Special events
◦ MAILING LIST!
◦ Direct sales

35.  Ask for reviews

36.  Ask for reviews
 Share positive reviews

37.  Ask for reviews
 Share positive
reviews
 Enter respected
awards

38.  Share photos

39. http://bethjusino.com
bethjusino@gmail.com
Most photos in this slideshow courtesy of Unsplash:
https://unsplash.com/