3. Existing Product
Selling Line:
A line to show something
that’s a large feature in the
magazine and to make you
want to read.
Masthead:
Bold masthead to help grab your
attention
Headline:
The main focus of the
magazine in this issue with
the actor from it stood
behind so that you know
what you’ll be reading
about.
Anchorage:
Short and quick, including a
critics quote so that you get
an insight into the
4. Existing Product
Masthead:
The masthead is central in
accordance to the man in
the photos head.
Kicker:
Contrasts with the
colour of the image
behind to make it a lot
more bold and visible. Menu Strip:
Contrasting and
implementing the
colour of the title.
5. Research Analysis
• What common features do the researched
products have?
– All of the front covers that I have chosen have a similar style of bold
writing for the masthead.
– Two of them also have a red font for the masthead which I think I am
going to sue for my masthead as well.
• What aspects of the research will you include
within your on work?
– Red font and the bold style of the font of the masthead.
7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Teenagers – Young
Adults
• The magazine will be based around entertainment
and will feature celebrities and articles that
people of these age groups should know of /
about.
Gender
Males (predominantly) • The magazine would be based more around
topics and celebrities that are more
stereotypically male.
Psychographic
Achievers and
Emulators
• It’ll show celebrities and recent
shows/films/songs which people would aspire to
and want to emulate how they are.
Social Status
All social statuses but
more towards the
upper class.
• Being aimed at emulators and achievers means
that the people reading would probably need to
be of the upper class to emulate the celebrities.
Editor's Notes
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
