Benjamin Fahey conducted experiments with logo designs and apparel items for a new brand. In the experiments, he created a logo based on an animal skull, added texture and dimension. He then applied the logo to a light pullover, a black tank top with repeated logos, a camo print t-shirt dress, and a checked shirt inspired by Louis Vuitton. For the final experiment, he put the logo on a black bag. For the final products, he will include an animal-inspired logo and similar patterns seen in the experiments but with improved complexity, while also including brand name elements seen in existing products.

1. Experiments
Benjamin Fahey

2. Process
For the initial design of the center piece to the logo used
in m experiments I found a picture of an animal skull and
copied it into Photoshop so that I could cut around it into
the shape that I wanted, and to make blank areas on the
image and add in lines and detailing that is seen on the
original image so that when I make it opaque it wont be a
solid, flat shape.
I then made the image opaque by using a colour overlay
and added some texture and a more rugged look to it by
using the contour and texture tools in the blending
options, as well as an inner shadow to add some
dimension to it.
In reference to my research I used an animal skull on my
logo which was seen as a good option I my survey
questions for my logo as well as a ring around it to add to
it, similar to the AllSaints log which I took inspiration
form.

3. Process
For the first production experiment I just
used the simple black logo that I created
and put it on a plain and simple light
coloured pullover.
This was intended as an option or people
that might want to wear a brand but not
have it so ostentatious, hence why I kept
the logo quite small on the chest.
This option would also be unisex as seen in
the example images of the pullovers, as this
is an item of clothing that I particularly
think people of both genders would show
interest in and with it being a lightweight
pullover it should be suitable for both
warmer and colder weather.

4. Process
The next experiment that I made was
using the same logo however it was in
white and was repeated multiple times
over the tank top, and the background
was also changed to black for this to
make the logo stand out more.
The purpose of this piece of clothing
was also changed from the first
experiment as it is more intended for
warmer weather when people might
not want to wear a jumper or hoodie so
they don’t get too warm, however the
use of black was also intended so that if
it was sunny but not too warm then the
black would absorb more heat than a
white tank top would have done.

5. Process
The next option was a T-Shirt dress that
used a grey camo in the background of
the logo, as well as a white background
inside the circle of the logo, with the
skull of the logo being colour matched
to a prominent colour seen in the camo
print on the background.
The design is then repeated much like
the tank top design so that the camo
print, which is made to be a repeated
pattern, covers the entire T-Shirt dress
This is another design which I think
could be worn in colder and warmer
weather but probably not the extremely
cold weather as there is the possibility
of legs being exposed.

6. Process
For this final apparel design experiment I
used a checked design with logos in two
of the squares with one of them flipped
vertically, this style of pattern was
inspired by and styles similarly to the
Louis Vuitton Monogram Canvas, but had
a different feel to it as the piece I created
is more like a ‘street wear’ style that
Louis Vuitton has never done, so it
shouldn’t be too similar to any of their
products.
It was also a male option intended for
warmer weather if worn with nothing
over the top of it, but could be adapted
to colder weather as well much like the T-
Shirt dress which would act as the female
equivalent of this T-Shirt in this case.

7. Process
For my final experiment I tested
some of the accessory options
available on RedBubble using a
PNG of the logo in white, the
choice of the black background
and white logo for the bag was
chosen as the style of bag in my
opinion suited it most, and they
make it more widely wearable as
most bags that I had seen in my
research similar to this one had a
similar style with the colour
scheme and general placement
and style of the logo.

8. Reflection
• What elements of your experiments will you include in
your final product?
– I will include a similar style of logo using animal elements
and colour scheme for my logo.
– I would also use similar styles of patterns but probably
more complex for my final products, but probably with
similar aspects such as the camo print that I will probably
include and maybe a similar monogram canvas style but
better produced so that it looks less densely packed and
obviously repeated from the same 4 squares.
– I will however add in the brand name elements seen in a
lot of the products that I looked at in the research for
similar existing products.