How effective was the combination of the ancillary
Evaluation 2
1. Evaluation Question 2:
How effective is the combination of
your main product and ancillary
texts?
Ben Arthur
2. Component House Style Images Typography Message
Trailer The house style The trailer portrays The typography The message
within our trailer is images of a spy, the used in the trailer portrayed in the
its fast pace, the main protagonist, consisted of the trailer is of the skill,
use of the main going through production precision and high
protagonist firearms training company at the ability of the main
throughout, while blindfolded, start, the indents protagonist, and to
conventional action showing precession throughout and the clearly be identified
scenes, gritty filters, and skill. It also cuts title sequence at within the action
title font and the back and fourth to the end. For all of genre.
continuous action sequences these, to make
soundtrack bridges. featuring the same them look more
There is a strong character, putting professional we
theme of action his training into used Sony Vegas
during the trailer, context Templates for them,
which is because of with an appropriate
these factors built font. We managed
up as a whole. to import our house
title typography for
the title sequence,
keeping the
consistency.
4. Component House Images Typography Message
Style
Poster The house style The main image we used The typography we used The message we are
within our poster was a medium long shot on this poster for the trying to portray with
is the typography of the main protagonist, main title is a font named this poster is mainly
used in the title who features throughout FalconsFont. It features based within the
and the use of our ancillary products. throughout our products, character, and his
the main This is to familiarize the and it is used because it traits. His facial
character. This is audience with him, but to gives the text an edgy and expression gives a
used throughout also as a way to inform exiting spin. With the sense of seriousness
our ancillary the audience with an idea typography, we stuck to a and determination. As
products, and is of what genre the film is. two colour scheme, using for the costume,
clearly This is because of the red and white, mainly the jacket, it
identifiable in costume used and the symbolizing both danger suggests to the
each of them. clear facial expression he and purity. This is a audience that he is part
This builds up the is pulling (determined) are common theme for action of some kind of secret
entity of these both connotations of the films, and can be seen in organization, as similar
elements, and action genre. The such promotional posters clothing like this
therefore they background used doesn’t as Taken 2. We have stuck features in many action
become have any direct link to any to the conventions of a films, including Mission
associated with of the other products, but poster by including the Impossible.
the film in our the dark, beaten wall credit block (with the
viewer’s mind. suggests a gritty theme, StealTongs font used in
which is also a nearly all posters), a tag-
connotation of the action line, a rough estimate on
genre. release and a link to a
website.
6. Component House Style Images Typography Message
Magazine The magazine cover The image this The typography used in The core message we
also uses a darker magazine cover this magazine cover would like to poray
Cover colour theme, with the portrays is the variates a lot, dependent with this magazine
house style of black, action genre by on the type of text that is cover is that this is an
red and white. Another featuring the main used. For example, the action film, in a clear
house style is the font protagonist as the title of the magazine, and consise way. Not
used for the title, main focus, with a Empire, features their only do we do this
FalconsFont, which is pistol, which signiture typography, through the image, but
used throughout our features which is used as part of with the text around it,
products. Furthermore, connotations of their house style. There is such as describing it as
we have again used the action, as the also the font of our film ‘Next year’s action
main protagonist with secondary focus. He title, which again uses blockbuster’ and
his signature pistol as is also wearing a FalconsFont, in the same having the Empire
the main focus, black jacket, which is way as all other products. tagline as ‘More action
creating associations also an indication of For the other texts we than you can handle’.
with the film. spy/agent type have kept it fairly simple, This will then hopefully
traits. We also which Empire themselves send out the right
decided to include do, using two other message to attract our
and put emphasis on variations; the same font target audience.
the blindfold, as used in our poster (to
when mixed with stick with a theme) and
the gun it transmits another font which they
the image of skill use regularly, which we
and precession. found using
www.whatthefont.com.
