LAJ Evaluation


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A2 Media Studies Evaluation for OCR Specification G324

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LAJ Evaluation

  1. 1. Janique WhiteLaura Monie
  2. 2. 1. In what ways does your mediaproduct use, develop or change forms and conventions of real media product?
  3. 3. The cover lines told people This is the final edit of our films magazine. about up and coming films with director comments and different The old sight and sound interviews which included masthead is very bold and material related to our film hard to miss. This makes sure that it stands out to the The font used was the same as audience . we felt that this was appropriate. We felt that the Main No more than two fonts were Image was very strong and used. It is conventional for it interest our audience Sight and Sound magazines not into finding out more to use more than 2 fonts. about the film. Barcode reader – this isThe font used for our main something that is found on everycover line was very special and sight and sound magazine.constant throughout our printwork. We felt the this font was We used a plain background asvery strong and worked well we felt that this would drawfor a thriller. It portrays danger attention to the main image. Itand bloodshed which worker made our image moreperfectly with our thriller. intriguing and we felt that this The tagline for our film tells would get the attention of a so that they can recognise it the readers a little bit about wider audience. It was anywhere. This was placed under the the film without giving too something that had a very main cover line so that our viewers much away. It gives our simplistic look. will associate the title with the tagline audience a sense of the film of the movie.
  4. 4. We used this sight and sound magazine as our guide . This sight and sound magazine cover is very similar to ours. The cover lines mentions stories and different written The iconic masthead. pieces that can be found in This masthead is very the magazine. This may or iconic. Brand awareness may not be linked to the would make sure that image being portrayed. It the readers of sight and gives the audience a wider sound know this knowledge about the magazine through its magazine and the content in font and its colour it. scheme The main image and background are very strong. The image is placed on a dark background and is also aMain titles are usually medium close up of this characterkept really short and and his gun. It shows a typical thrillereasy to comprehend. It character on the front cover. Thewould become very position along with the appearanceboring if a reader saw a of the character and thevery long title which iconography portray some of thewould be over forms and convention of a typicalexaggerated. thriller character. Sight and sound usually keeps there cover lines under the main title which gives a bit more information about what is going on in the magazine.
  5. 5. Both magazines have the same qualities as we followed the set up and guide for the original magazine.We felt that the image for the Coen Bros Gang magazine cover related to One option. We also felt that thiscover was very simple and not overcrowded or over advertised. This would ensure that viewers bought themagazine for information on the film and not everything else that was being show cased. Both ouraudience and sight and sound audience will be more interested in the content of the magazine instead offree gifts.
  6. 6. Our poster has little This is the final edit of our film’s teaser posterinformation on it . We feltthat we had a strong The image we chose wasimage and we wouldn’t darkened as we felt thishave to fill it with portrayed a very stronginformation. We chose a character and also it puts ateaser poster because of bigger emphasis on the mainthis very reason. Its character ( the hitman).simple and interesting. Normally the hitman isPeople would enjoy every covered and very mysteriousaspect of it because of its but we felt that because this issimplicity and the fact a character who in the moviethat its not overcrowded wants to be seen; we showedwith information. his face. To give the image a urban feel to it we placed ourWe used the same text and main character to one sidekept it consistent instead of being in the middle.throughout our work. The His facial expression and hiscolour went well with the pose shows a very strongbackground which was emotionless person who hasfaded and darkened in the intent to kill. Our audienceorder to make the image of will know that this character isthe hitman seem powerful. on a mission.The website along with the release date and starring character was placedon the poster as we felt that if people wanted to find out about the moviethey can go unt0 the website. Plus the poster itself doesn’t give away a lot ofinformation.
  7. 7. Teaser Trailer – One Option “The story follows the narration of an unlikely damsel in distress (Laura Monie) who is kidnapped. Most of the movie goes through the point of view of her brother a hitman (Arthur Iheanacho) who got her in trouble. He refuses to work for the ‘Boss’ (Gervais Lynch) who then takes his sister ascollateral. The boss now needs to watch his back because it seems that his plan isn’t working out. He is a retired hitman with a temper. It looks like he has one more job to do but this time “Its not business, Its Personal”.”The teaser trailer for one option is a narrated piece. The film includes different shotsfrom different points of the movie which serves the purpose of not giving away themovie but showing people what the movie is all about. Through both fast and slowpaced editing the movie teases the audience and shows them part of the danger andadventure which lies ahead. The voiceover explains the predicament that one of ourmain character is in. It shows her being taken and tortured by henchmen working foran evil boss and her brother trying to find her. The trailer shows people the mystery ofthe movie and keeps them in suspense of what will happen to our main characters.
  8. 8. Narrative This is narrative is very different from normal thriller narratives.Normally you will have a strong male protagonist and a helpless female whothe male will be trying to save. Although this does seem like the narrative ofOne Option we decided to use the ‘helpless female’ as our protagonist andtell the story through her narrations. Whether it was from her point of viewor other characters. We wanted our film to be different so we decided to usethis form instead of following something that has been done before.
  9. 9. CharacterThe characters in One Option are very typical for thrillers involving ahitman. Firstly we have a hitman who is trying to get revenge or getsomething back. This is one of our main characters. Then we had ourdamsel in distress. Although it is something that is done in nearly everymovie we put a twist to it. Most movies have a straight forward narrativeor theme where the hitman is the protagonist but in this movie we feltthat we should stray a little bit from the typical themes. We wanted ourfemale to be the main character as we felt that this was different fromother movies. Also the fact that there is a voiceover for much of thetrailer from the point of view of our female character strays from thenormal narrative.
  10. 10. ThemeWhen it came down to themes we kept to the original forms andconventions of thrillers. Although we wanted our trailer to be differentwe had to follow the typical forms and conventions so that our teasertrailer would be considered as a thriller. We focused on using torture,murder and kidnapping for our teaser trailer.
  11. 11. IconographyWe stuck to a gun as our main iconography. We used this weaponthroughout all of our work (the print work and the trailer). A gun is atypical weapon for a hitman and majority of the thriller movies that weused as examples show the hitman with a gun ( mainly). SettingOur trailer shows several scenes in different places. We kept anUrban/low income area(ghetto) feel to the trailer as we shot scenes inthe local park, subways and apartment buildings found in the area(Chadwell Heath and Marks Gate).
  12. 12. Audio - Visual StylesWe as a group had to make difficult decisions about the lighting and colourscheme that would be used throughout our trailer. The typical form andconvention thrillers call for a low key lighting and a dark setting . Most of ourtrailer has a lot of scenes which are not consistent with the typical forms andconventions of thrillers.Our group chose music which created a sense of mystery, action and suspense.We chose the music which was played throughout the trailer. This was chosen toportray a list of action fast paced music which we felt built suspense. We felt thatthis complied with the typical forms and conventions of thrillers when it comesto audio-visual style.
  13. 13. 2. How effective is the combination of your mainproduct and ancillary texts?
  14. 14. We think that all of our media texts work well together, as they all complementeach other by sticking to a consistent style throughout. All of the 3 media textsdo have a consistent style this is seen by the ways in which the images which arepresent in both Text 2 and 3 are similar shots which have been taken out of Text 1(the trailer). By including a consistent style between the 3 texts makes it easierfor the audience to recognise the campaign as a whole and be able to relate eachText to each other.However Text 1 is slightly different, it doesn’t completely fit in with all aspects ofText 2 and 3, but there are consistent aspects which link all three of the Textstogether.
  15. 15. Consistency of font usage throughout our film and print work. Magazine Poster Inter titlesWe made sure that the font we used on our print work as well as our film was consistentthroughout our work. This made our audience aware of the movie and made sure thatevery time they saw that font they knew it was One Option.
  16. 16. Effects of the ImageOur text products link back to each other in various ways; we used the same fonts on all ourprint works to make them link with each other although we our poster is in black and whitewhile our magazine is in colour. Also, we made sure that we featured a weapon in both printsto link them both together and also give it a sense of hit-man and bloodshed in our film.Although there are different images on both the magazine and the poster, the images are ofthe same person and the fonts and weapons link well together. Same person Same weapon Same fonts
  17. 17. FontsThe text which we as a group feel works the best for our campaign is Text2 which is our magazine cover Sight and Sound. This is because we feelwe have adapted out look well to fit in with the typical ‘Sight and Sound’magazine cover by including the usual features which complete the‘Sight and sound ‘look, although we tried to be a little different by usingBase O2 font which isnt usual of Sight and Sound magazines.We did this by the usual master head, and San serif fonts (Arial) whichsight and sound are known for using although we used the Base O2 fonttrying to be a little font.As well as going with the typically ‘Sight and Sound’ colours scheme, wehave added our own touch to our campaigns look by adding a film grainlook which was picked up during the editing of Text 2 image. While usingtrial and error on the magazine image we found the effect interesting.
  18. 18. ColourAs well as going with the typically ‘Sight and Sound’ colours scheme, wehave added our own touch to our campaigns look by adding a film grainlook which was picked up during the editing of Text 2 image. While usingtrial and error on the magazine image we found the effect interesting
  19. 19. • We attempted to make the male character at the front of the poster look domineering and dangerous to show the fact he is a villain/hit man. Domineering figure• Meanwhile in the background of the picture is empty to put the focus on the only image on the picture.• We did think of putting the victim; hit man’s sister on the magazine but couldn’t come to an agreement on what photo to be put as females on magazines are usually either dominant/sexy/seductive or vulnerable however we concluded and decided on not putting the victim on our magazine as the idea was to portray the hit man as the main centre of attention as he is in the film itself.
  20. 20. 3. What have you learned from your audience feedback?
  21. 21. The target audience for our genre for the thriller was chosen to beteenagers (both male and female) aged between 15 and 25. We presentedour film to both male and female participants between the ages of 15 and50. We chose an even group of people with three males and three females.We felt that this would give us a better sense of what different age groupsfelt about our film. We chose both male and female participants to takepart in this viewing. Most of our positive feedback came from femaleparticipants. We felt that this would have happened since its from the pointof view of a female character who also does voiceovers. The male audiencewere not as please but gave many positive reviews. We took people fromdifferent areas and points of life. Some of which we knew and twostrangers. Feedback was received for our Teaser trailer, film poster and ourSight and Sound magazine.
  22. 22. Feedback
  23. 23. Feedback of the Teaser trailerLaila Shenair (18) – “Having seen this trailer being developed I think itcame along very well. I can tell you that its definitely a film that I amgoing to see. ”Danny Hunter (16) – “I knew from the very start of the trailer that thiswas something that you have to watch with an open mind, its not thetype of movie your used to.”Lesley Mussard (17) – “I felt that this trailer was fantastic. The femalecharacter appealed to me very much.”Paul Watson (45) – “This was a good trailer but it was a bit different formy taste. From what I gathered the main character being a femalecompletely took me by surprise. I wasn’t ready for it. Its not what I amused to. The hitman I think portrayed good skills and was perfect for therole.”
  24. 24. Feedback of the teaser trailer cont.Natalie Cross ( 30) – “ What can I say about this trailer. Wow. It is definitelysomething that your not used to. ”Cameron Brown (25) – “I absolutely love this trailer. I thought it wasamazing. I would definitely show everyone I know. I would watch thismovie when it comes out.”
  25. 25. Feedback of Poster Connor Adams (16) – “It’s pretty cool. Very impressive” George Lessis (18) – “It is Awesome. It looks like a thriller to methat I cant wait to see.” S. Lall (teacher) – “Its good. I feel it portrays an urban grittytheme.”
  26. 26. Feedback of magazine Charlie Bun (23) – “It keeps you in suspense. Makes you wannalearn more about the film.” Allesandria Jhordann (19) – “It doesn’t quite show a thriller genre. itshows kind of a gangsta wanna-be film. It’s a bit confusing and differentfrom the poster.” Brandon Zeus (31) – “It’s a bit confusing. Its mysterious but its alsodoesn’t tell you anything about the film itself.”
  27. 27. 4. How did you use media technologies in theconstruction and research, planning and evaluation stages?
  28. 28. RESEARCHThe way that the media technology helped us research into thriller trailers, poster and magazines was by searching the internet to gather research and information to help us create our own project. As we wanted specific results we used Google to search key words in order to help us find some ideas to help us when working with our own campaign. We researched ‘film magazine covers’, ‘film posters’, and ‘teaser thriller trailers’. By searching these key words, it enabled us to be able to decide what magazine our trailer would be most appropriate on.We also made good use of to view whole campaigns and also the school blog to view older years projects to get detailed knowledge of the forms and conventions of trailers and also to distinguish between the good and bad works of other students.
  29. 29. RESEARCH CONT’D We thought it would be easier to make a trailer compared to our thriller opening from the previous year.However, didn’t know what we would have to include to make it different to a full length trailer. But after researching some teaser trailers like LEON-The Professional, Orphan and several other diverse film types like horror, psychological thrillers and hit man thrillers, on You Tube we noticed that there are certain key elements we had to include in our trailer to make it different and to make the audience aware that it is a teaser trailerThe key elements we noticed had been featured in most thrillers teaser trailers is fast paced music which builds up the speed, slow motion, fade- ins and fade-outs and face paced shots which all contribute to make thrillers more thrilling.
  30. 30. PLANNINGMedia technologies helped hugely during the planning stages prior constructing our trailer, poster and magazine cover.We struggled a lot when it came to choosing what magazine.After agreeing on SIGHT AND SOUND, We looked at the typical similarities that were included through, magazines, posters and trailers, and looked at the usual conventions on our school intranet in order to take note of this when creating ours.
  31. 31. Media technology in general helped us a lot with planning our teaser trailer as although before when researching it, we thought it would be easier to make than our thriller opening from the previous year.However, didn’t know what we would have to include to make it different to a full length trailer. But after researching some teaser trailers like LEON-The Professional, Orphan and several other devise film types like horror, psychological thrillers and hit man thrillers, on You Tube we noticed that there are certain key elements we had to include in our trailer to make it different and to make the audience aware that it is a teaser trailer.Blogger also helped us to keep our planning in one place and help us keep track.The key elements we noticed had been featured in most thrillers teaser trailers is fast paced music which builds up the speed, slow motion, fade ins, fade outs, the use of inter titles and the suspense of the trailer.
  32. 32. POSTER AND MAGAZINEOn the creation and editing of our poster and magazine cover, we had a few stumbling blocks along the way; first of all it was hard deciding on which magazine cover to go for as at a certain point, they all appeared to be impossible to make and then after long and hard debates, we first of all came to the decision of making our own magazine cover which still didn’t work out as we didn’t know what name it should be called because all the names we suggested didn’t sound or look like film magazine names.For these we adapted ideas and parts of previous examples of poster’s and magazines to create ours. For the magazine , we finally decided to base it on the well renowned Sight and Sound magazine.Then using Picnik and a little help from Photo-shop, we combined the title and usual stereotypical items that would appear and added them to the pictures and images we felt best portrayed the idea of the trailer as a hit man trailer.
  33. 33. CONT’DWhen planning our poster, we came across a rather interesting technique where by we could use another application called Picnik. “ /”; a photo editing application used to edit our poster and make our titles as most of us found it hard to use Photo-shop.This application happened to be of so much help to us as before discovering its usefulness, it had taken us almost two weeks of class time trying to learn and at the same time figure out how to use the usual photo editing application; Photo-shop and paint shop pro.When it came to editing the magazine cover, we came in luck by messing around with the saturation levels of an image on Picnik, we came across an effect; film grain, This simply created small dark grains of turquoise colour on our images, and the saturation also created a ‘video camera’ look to the image, which changed the whole look of the image making it a little darker.
  34. 34. CONT’DAdding the mast head and the cover lines to the poster was a little easier, It wasn’t difficult matching up the fonts used in the poster to those that were used in the magazine as we had taken note of which fonts had been used.Certain editing techniques worked better when using Photoshop because we felt it allowed us to have more control over alterations. Both images were edited in Photoshop because we had more options when making the image ‘black and white’. We were also aware that we had only used two different fonts with the ‘sight and sound’ poster, as with sight and sound magazines they do not use more than two fonts. We chose to use both sans serif fonts which was Arial, and non-serif fonts which was Base O2 .
  35. 35. CONT’DWe particularly struggled with the placing of the billing block, as we was unsure of the font and the size, this took a lot of our time as we were constantly attempting to place the billing block as a layer, and in the end we decided not to put a billing block at all as it kind off delayed us.The poster was much more easier to make as we already had very strong pictures of our main actor and didn’t have to edit it as much to make it look strong. We made use of both Photo-shop and Picnik; photo editing applications to edit our poster.
  36. 36. CONT’DIn Picnik, we had to change our image into black and white because we didn’t like the very bright colour of the picture as it doesn’t connote the image of a hit-man which we wanted to portray. We also used the Base O2 fonts to write our title in red suggesting to the audiences bloodshed in the film.The back ground of our poster wasn’t very interesting so we imported it to photo-shop and decided to play around with some dark paint on the walls to make it busy, stronger and more interesting to look at.
  37. 37. We really liked the poster from the movie REDADA that’s why we decided to make ours look a little similar to it.Our poster example poster
  39. 39. Although our poster looks nothing like the one we got our inspiration from, it was still of great help to us because from that we knew how we wanted ours to look like. We started off by sketching our poster just like the REDADA one but it didn’t look as good and so we had to change it and make it look more professional and original as we didn’t want it to seem like we copied exactly what they had. The sketch below is an idea of how we wanted our first poster to look like.
  40. 40. Magazine Final.ORIGINAL PHOTO
  41. 41. Our magazine Sight and Sound or iginal
  42. 42. TRAILER (filming)When making our trailer, we couldn’t decide on which category to do. At first we wanted to make a horror trailer and then we changed our decision to make a psychological trailer howbeit that didn’t work either so we finally agreed on a hit man type trailer which appeared to be much more easier than our previous ideas.We first started making our trailer by taking a few location stills of the places we wanted to film at to make sure that every body was in agreement with our location. We filmed at a train station, a park, a flat, a subway and a classroom. Just like the train station, filming at a subway was hard because we were distracted by the passing by people and trains.When we started our filming, it happened to be the easiest part of our project. We used a tripod when filming shots that needed to be still. We also made use of several different shots including close ups,(which can be seen in our trailer when the Arthur the hit man punches the camera) long shots, medium shots establishing shots( which can be seen in our trailer when the hit man is looking around in a field. Several hand held shots also feature in our trailer especially in the parts where the hit man (Arthur) is running.
  43. 43. TRAILER(editing) When it came to the editing stage of our trailer, we made use of Adobe Première 6.5 to edit and give effects to our film. We had quite a hard time while in the editing phase of our film as we couldn’t all decide on when to start as we all have different time tables. Once an order of events had been established we went on to start the editing process. Firstly, we arranged our shots in order of sequences and storyline. Then we went on to decide which to be made face paced or slow motion. Making some shots face paced was quite easy because all we had to do was make the shots a little shorter and put several of them close to each other thereby creating face paced shots. We also added effects like fade ins and fade outs to create flow and tension to our trailer. In order to create a fade ins, we had to pull the red string on the shot upwards and in order to make it fade out, we simply had to pull down the same string. The fade-ins in our trailer can be seen at the end when our title is shown.
  44. 44. TRAILER(music)When it came to adding music to our trailer, it appeared to be a little harderthan expected because after having learnt how to add music to a film wethought it would an easy job. All the music was already downloaded and allwe had to do was choose the right music First of all we listened to all the available music we could find. At this stagewe found it a little difficult as we needed music that builds up tension as ourfilm is a hit man trailer. We found some very interesting music but non ofthem were of any use to us as they didn’t match the scenes in our film.However we eventually found music which marched perfectly with all thescenes and tension that build up in our film and also sounded authentic andsuitable for our hit man thriller theme. In order to edit the music and make itmatch the scenes. Firstly, we had to edit it to make it a little fast paced andthen we had to reduce the volume of the music in order for it not to clashwith the voice over as it would then be difficult for viewers to hear anythingbeing said.
  45. 45. TRAILER(VOICE OVER)After editing our film, we realised that it needed a voice over to make it a littlemore explanatory. The voice over editing stage was quite easy for us because itwas something we were used to as we had done it in our previous project. First,we recorded the voice over on a camcorder, the we uploaded it to a computerand added it to our trailer. We then had to edit it to make it fit the scenes as thevoice over explained each scene and why it happened the way it did. Wesometimes had to put up the volume of the voice over as it nearly clashed withthe loud music.We chose not to use captions or inter titles although the use of caption is usedquite regularly in teaser trailers as it gives very little information but gives over asmall message to the audience and also the use of very little information beingshown and very little of the story is been given away is used almost all the timein teaser trailers, with holding certain information in a trailer builds suspense andmakes the audience want to see more.We also tried to follow the rule of most thrillers by not giving away too muchwith the voice over as its a bit of a put off for audiences and knowing whatwould happen makes them loose interest in the film.
  46. 46. Overall this project has been a very interesting and different experiencefrom what we did the previous year which was much more easier tomake. This year we have learnt how to use media technologies muchbetter and also we have learnt many more things about the typical formsand conventions of films and how they are made. This is a very importantexperience for us as it gives us a more detailed knowledge of the mediain general.