How Does Your Main Product and Your Ancillary Texts Link Together?
Magazine Cover.Our 3 texts link together in a combinationof visual synergy. Both our Poster and ourMagazine are raising the brand awarenessof our film. Our Magazine uses the mainimage of our Movie Star, however withthe Magazine we have added a moreprofessional photo shoot feel by takingadditional photographs. Both the posterand the magazine cover tell different parts We used a sepia toneof the story whilst remaining in synergy. throughout our three productsThe poster shows predominantly the to represent the period aspecthorror aspect of the movie, whilst the of our story. With the magazinemagazine is focusing more on the period in particular we used a sepiaside and the idea of the 2 stories that run tone in the background and onthroughout our trailer. We wanted both the image of our main actor atthe past and the present to feature on the the front. However we used acover as this is a big part of our Hybrid colour image of our main actorgenre of “Found-Footage Period Horror”. again in the second image of herAs we used the same actor to play both on the cover to represent thethe main female protagonist of the past time difference between theand the present in our trailer I thought it two characters played by thewould be a unique idea to have them both same actor. The styling of thefeature on the magazine cover, although it two looks also represent theis essentially the same person, we used difference. Rather than use aalternative styling and effects to show the screen shot from the trailer fordifferences between them. the Magazine cover we decided to take a separate photo shoot for the magazine cover to create a more professional feel.
Movie Poster.Our poster continues the synergy and is intheme with our horror genre. The mainimage is different to what we have usedon the magazine but it is a still straight out The colours in the poster are inof the trailer, it is a memorable moment in synergy with the colours on thethe trailer and is one of the last things you magazine cover and the trailer, wesee in the trailer. Having this as the poster have used very subdued tones.ties in well as it means the last thing they Typical of a horror movie we haveremember from the trailer is the first thing used black and red, along with athey see on the poster and this will sepia tone to represent the periodresonate with the audience as it will be a feature of our film. The lighting onrecognizable image stamped into their the face of the main image ismind. The main text for the name of the effective I feel, as it casts shadows infilm is in the same font as the trailer her eyes and mouth and so her facialhowever we have changed it from the features aren’t instantlyblood red that it is in the trailer to a more recognizable. The lighting we usedsubdued tone of red, we wanted to was just xenon headlights of my carachieve a mud red to mix in the themes of as we filmed at night, however wethe lane and the blood shed. The poster is feel this has created the perfectcompiling of 3 images which is in synergy desired effect on the image. Thewith the magazine which comprises of 2 strap line at the top of the posterimages on the cover, an unusual “what they saw will cost them theirconvention for a magazine. The poster has lives” comes straight out of thethe main statement image which draws trailer and so this again showsthe audience in however it then has 2 instant synergy between these twosmaller images at the bottom which aren’t products. We have used the samenoticeable unless looked at closely. 1 is of colour for this strap line as in thethe lane and the other is the flash image trailer and this all adds to theof the killer which appears in the trailer. audiences recognition of the poster being linked to the trailer.
Synergistic Features – Trailer and PosterThe synergy between the fonts used in both the trailer and inthe poster are the same with slight colour difference; the fontin the poster is more of a burnt red whilst the colour of thetrailer text is blood red. This slight difference I feel isimportant as I think that as much as we want synergy we alsowant there to be a difference between each of the productswe have created. The magazine uses a different font for thecover lines, however to create synergy we used therecognised film font from the trailer and the poster for thecover of the magazine. The synergy between the poster andthe trailer is very noticeable as they literally reflect eachother, the poster is a still straight out of the movie.
Synergistic Features – Magazine and TrailerThe main synergistic features between our trailer and ourmagazine cover is the feature of the female protagonist. We usedone actress to portray both past and present female roles and sothis is a unique feature that we carried across to the cover of ourmagazine. We also continued the theme of using a sepia tone forthe past character however the present day character is seen insaturated colour. We used the same colour scheme in all 3 of ourproducts and we also used the same font for the cover of themagazine for the name “Lovers Lane” as this feature allows theaudience to instantly identify that the magazine is an ancillary textto the trailer as the font is the same. This has been seen beforemost memorably with the film Tron, where the light blue font wasnoticeable in all media products relative to the film. The imagesare slightly different but this is because the magazine would haveits own style.
How Does Your Main Product and Your Ancillary Texts Link Together? Overall the strong links between our three media pieces are the font- this has created an identity for our film and is an easy and effective way of linking them all together. The reoccurrence of the main female protagonist- when an audience sees the actress they will instantly know what film she is from because of the focus on her throughout. Our female character is perceived in the poster as you would expect from a horror film, she is shown as helpless and in pain. Whereas in the magazine cover we see the story behind the film portrayed in a more artistic way, she represents the female character in a more fashion styled photo shoot. We could have shown various different characters throughout our cover and poster, such as the killer or the male protagonist but this wouldn’t have been as effective in making a brand. The colour scheme throughout our trailer and poster is predominately black and red, following in the typical horror genre. The colours can then link the pieces together, however because the colour combination is so popular within horror films the relation may not be that strong. The colour scheme isn’t as identifiable on the cover of the magazine as our inspiration was more fashion – alternative lifestyle magazines that produce a movie special, therefore it would be more likely to have its own stylistic features that would be recognised by its own target readership.. To make our whole brand stronger I think we could have used a stronger colour scheme and more effectively.