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1. VISUAL STYLES

2. MINIMALISM
Minimalism originated in New York, in the 1960s. It was
spearheaded by artists who were trying to bring life to art
they considered to be ‘stale’ and ’boring’. Minimalists
look to challenge and break down the traditional
distinctions between paintings and sculpture.
Some of the pioneers included the likes of American
painter Kenneth Noland, and American Sculptor Carl
Andre. However the more prominent figures in the
movement include the likes of Donald Judd, John
McCracken, and Robert Morris.

3. HOW IS MINIMALISM USED?
As I have previously mentioned, minimalistic art originated from an
ideology that strived to move away from a culture of art that was
considered to be turning ‘stale’ and ‘boring’. The connotations to this
suggest the movement was and still intended to represent a breath of
fresh air, it permits the idea that its acceptable to move away from
boringness.
In terms of applying this to my own work, I could take inspiration from
this idea projected by minimalism, of which is to move away from
mainstream, boring design. In my own work it could create a unique
appeal and therefore another selling point.
A perfect example of how minimalism has been used within the media
is through Pink Floyd’s 8th album cover, entitled ‘Dark Side Of The
Moon’. The simplistic design sticks to the consistent vibe of uniqueness.
In their era they were a breath of fresh air, their psychedelic music
shares similarities with the minimalistic movement in terms of the idea
of moving away from the norm.

4. GEOMETRIC
The popularity of Geometric art has remained at a
consistent level, since it came into fashion back in the
early 1900s. The design movement itself has found itself
spread widely across cultures, being forged into many
different surroundings. There has never really been one
specific meaning to geometric art, the meaning has been
rather nomadic, as it shifts between cultures.
The common designers who used this movement include
Frank Stella, Kazimir Melevich, and Josef Albers.

5. HOW HAS GEOMETRIC
ART BEEN USED?
Despite there not being just one meaning behind geometric
art, there is a constant idea that it can be shifted and
adapted into a multi-lingual type of art that connects to
many different cultures, as well as existing media products.
In terms of applying it to my own work, I can use the
common characteristics of bright colours and geometrical
shapes, in order to tell my own story.
This example of geometric art being used within the media,
is on Australian band Seekae’s album cover for ‘+DOME’.
The geometrical design can be viewed as a metaphor for
what their music represents, which is this idea that their
electronic music cannot be outdated.
In terms of applying this to my own music video I could use
geometric art to promote and project that my band’s music
is timeless.

6. ART DECO
Art Deco was first injected into society within the early
1920s. It involved a mix of modern decorative styles. It
was widely thought to be an elegant style of cool
sophistication in architectural and applied arts, which
range from luxurious objects.
Clarice Cliff was considered to be one of the most
influential figures within Art Deco, in terms of design.
Other influential figures include Susie Cooper and Michel
die Klerk.

7. HOW IS ART DECO USED?
Previously Art Deco was mainly thought of as a style of design for
architecture as well as products. The key characteristics of the design
movement are geometric, symmetrical shapes. However now, it is not as
popular, in fact; the relevance and popularity of the movement was only
really considered to have lasted from the 1920s to the early 1940s.
In terms of the connotations of Art Deco, it is commonly associated with
modernity and luxury. It was common for products and designs, that used
Art Deco, to be very expensive. This could connote to how it is used on CD
covers within the media. CD covers that draw comparisons with the Art
Deco movement could be, also, connoting ideas of royalty; due to this idea
of expensiveness, and luxury.
An example of a CD cover that could be perceived as Art Deco ‘inspired’
would be the album of 70s rock band Led Zeppelin, ”Mothership”. The use
of Art Deco helps to promote this connotation that the band are
considered ‘luxurious’ in their genre of music. Within the UK, at the peak
of their time they were considered to be Rock royalty.

8. PSYCHEDELIC
Psychedelic art’s intentions, when looked at, are to create
a simulation of drugs such as LSD, the art aims to create
halogenic experience. The first, noticeable, piece of
psychedelic art circulated in 1937. For its era it was
something new, it was all about sense experience and
using your vision.
I could apply this idea of using this art movement to
teach the audience of what they’re going to be enduring
in the music video/ in the album.
Psychedelic artists include contemporary artists such as
Canadian artist Chris Dyer, and older artists such as Roger
Dean.

9. HOW IS PSYCHEDELIC ART
USED?
When you compare psychedelic to the other art movements I
have analyzed, you notice that it doesn't share the similarity, of
which is that psychedelic art cannot be interpreted in multiple
ways. The core message behind psychedelic art is to create and
project an illusion, the illusion itself can be interpreted to suit
the area in which it is being used.
If I was to apply this to my work, id use the idea of creating an
illusion to confuse my audience, this will stimulate them to
create their own understanding of what is going on; creating a
more personal touch to it.
An example of psychedelic art being used within the media is
through this album cover for British rock band The Zombies’
‘Odessey Oracle’ The Zombies created music that they
considered to take the audience on an adventure. The use of
psychedelic art for this album cover creates a clear image for the
audience. It can be, almost, interpreted as a visual
representation of the experience that the audience will endure.