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Electronic commerce

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Babasab Patil
Babasab Patil

Electronic commerce

BusinessTechnology
1 of 15
Chapter 9 Interactive Marketing and Electronic Commerce
Electronic Commerce ,[object Object]
Marketing Opportunities in Marketspace ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-Commerce Models: Sales Revenue Model ,[object Object],[object Object],[object Object],[object Object]
E-Commerce Models: Advertising Support Model ,[object Object],[object Object],[object Object],[object Object]
E-Commerce Models: Cost Elimination Model ,[object Object],[object Object]
E-Commerce Models: Subscription Support Model ,[object Object],[object Object]
E-Commerce Models: Information Trading Model ,[object Object],[object Object]
E-Commerce Models: Infomediary Model ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Value Proposition in Marketspace Value Proposition Choice Convenience Coordination Customization Cost Customer Service
Types of Marketing Web Sites ,[object Object],[object Object],[object Object],[object Object]
Transactional Websites ,[object Object],[object Object]
Promotional Websites ,[object Object],[object Object],[object Object],[object Object]
Marketing Websites and IMC ,[object Object],[object Object],[object Object]
Managing Product-Market Convergence ,[object Object],[object Object],[object Object]

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