E commerce
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The document analyzes e-commerce strategies of four types of companies: market leader, market challenger, market follower, and market nicher. It provides examples and strategies for each type. The market leader example is Amazon, with strategies around expanding its online retail, Amazon Web Services, and Kindle businesses. The market challenger is eBay, focusing on acquisitions and mobile platforms. The market follower, Walmart, pursues international expansion and targeting high-income consumers. The market nicher, Netflix, aims for domestic and international growth while improving customer experience.
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The slides highlight the competition and conflict with a marketing channel. Enjoy and rate out of 10.
Thank You!
Recommended
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BA (Hons) Fashion Management and Marketing - Final Major Project
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PayPal aims to strengthen its position as an omni-channel payment solution for both online and offline merchants. It has made several acquisitions totaling over $2 billion to enhance its payment processing capabilities globally. However, PayPal faces competition from established digital wallets like Apple Pay and Google Pay, as well as payment platforms like Square that are well-known to small businesses. To better serve small businesses, PayPal needs to improve merchant education and highlight its security, flexibility, and value compared to alternatives in the evolving digital payments landscape.
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Amazon is a global e-commerce leader founded in 1994 that has expanded beyond online retail to include services like Amazon Web Services. It has a mission to be earth's most customer-centric company and values of customer obsession, innovation, bias for action, ownership and high hiring standards. Amazon faces competition from other online and brick-and-mortar retailers and must continue innovating to maintain its competitive edge.
Amazon strategic and financial planning
For sustaining in market companies have to plan their strategy to cope with current trends & buying behavior of culture rather then following traditional philosophy. For continuous growth one has to plan before & apply in timely manner.
Libro Blanco de los Marketplace :: INGLES
Marketplaces provide an online space where retailers and consumers can buy and sell goods. They handle technical and marketing elements, putting all retailers on equal footing. Selling on marketplaces allows retailers to access new markets and customers while controlling costs. For consumers, marketplaces offer a wide selection of products in one place with a simple purchasing process. Integrating onto marketplaces gives retailers opportunities to increase sales and visibility. Choosing the right marketplaces involves considering factors like category focus, requirements, and commissions. As mobile purchases rise, marketplaces are expanding to mobile to remain relevant in an increasingly multi-device shopping landscape.
Tạp trí Internet Marketing Số 09 Mar-2012
This document summarizes key information from the March 2012 issue of an internet marketing magazine.
In 3 sentences or less:
The issue discusses Facebook launching premium ads that appear in users' newsfeeds, which could drive higher engagement. It also covers Magento surpassing 4 million downloads for its e-commerce platform and Amazon lowering prices for its web-hosted services by 10-42%. Additionally, the issue reports that online ad spending is projected to surpass print advertising for the first time in 2012 in the US.
Trends in B2B ecommerce
Salmon and Stibo commissioned Coleman Parkes Research to conduct a detailed research programme in February 2013, exploring current B2B trends and developing eCommerce trends in the UK. 100 senior UK business decision makers were questioned about the current stage of their adoption of eCommerce, what they had planned over the next two to three years and the challenges they faced in implementing successful eCommerce strategies.
Ebay - Presentation for Strategic Management class
This is a presentation for my group work on eBay in Strategic Management class. If you want the full written report (about 50 pages), please contact me via le@khuya.net
Challenging marketplace players & creating a winning eCommerce strategy
This document summarizes an event discussing ecommerce strategies for challenging marketplace players. The event agenda includes discussions on the new normal for businesses, digital marketing insights, digital commerce and cloud technology stacks, and a case study from ACFC. The ACFC case study highlights the challenges they faced with a lack of technology capabilities and online expertise as a traditional retailer. They transformed their business model for the new normal by implementing a Magento commerce system on AWS to unify brands, roll out multiple brand websites, offer diverse content, customize workflows, and leverage business-oriented reports and an advanced online-to-offline strategy.
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Women in business ppt
This document discusses the history and current state of women in business in Germany and Russia. It outlines the challenges women have faced over time in gaining rights and access to business opportunities. Some key points include:
- Women's rights have expanded since the 19th century with things like the right to vote being adopted in some places in the late 1800s.
- Today in Germany, conservative attitudes still exist where the roles of women are seen as family focused rather than having a career. Quotas have been adopted to increase women in leadership.
- In Russia, the current situation and laws regarding women in business are not described in detail.
- Women's business clubs have formed starting in the 1820s to support each
What is the_product_positioning
This document discusses positive and negative product positioning strategies. It defines product positioning as the image a product creates in customers' minds compared to competitors' products. Criteria for successful positioning include clarity, consistency, credibility, and competitiveness. McDonald's is used as an example of positive positioning, targeting families and different demographics through strategies like Happy Meals and McCafe. The document lists five best positioning strategies and provides an example of a bad strategy where Volvo incorrectly positioned a car as a sports car without changing the product.
Use of art in advertising
The document discusses the use of art in advertising. It notes that art can be successfully used in advertising if done professionally and prudently. It provides reasons for using art such as improving brand recognition and the positive psychological impact. However, it also notes problems like unpredictability and offending audiences. The document concludes that while art in advertising can boost recognition if done ethically, there are risks to consider.
Theories of the firm 2
The document summarizes several theories of the firm, including:
1. Transaction cost theory explains why firms exist to minimize costs of exchanging resources internally and externally. Costs arise when transferring products between stages.
2. Agency theory describes the relationship between a principal delegating work to an agent, and how conflicts can arise from differing interests.
3. Growth theory examines how firms grow through internal expansion or external mergers and acquisitions, and the conflict between managers and shareholders.
4. Knowledge-based theory views knowledge as the most important resource for firms, and emphasizes organizational learning and knowledge sharing strategies.
The firm and_international_business_environment
This document discusses international business and the internationalization of firms. It identifies three key factors that have stimulated increased internationalization: improved communications, transportation infrastructure, and market homogenization. The major internationalization strategies discussed are exporting, international franchising, licensing, alliances, and foreign direct investment. Export contracts like FOB, FAS, and GIF are also examined. Single markets and trading blocs like the EU, NAFTA, and WTO/GATT are covered. The conclusion emphasizes that understanding international business environment requires greater research.
The firm and_information
The document discusses various topics related to information in business organizations, including types of information, information flow, decision making, gathering and presenting information, and information forms. It identifies two main types of information - external and internal information. External information comes from outside the organization and has a high level of uncertainty, while internal information is gathered within the organization and has a lower level of uncertainty. The document also examines how information flows both vertically between different management levels, and horizontally between departments and managers. It notes that information flows support material flows and connect them to decision makers. Finally, the document explores different ways of gathering and presenting information, such as through reports, statistics, files and graphical forms like pie charts, bar graphs and histograms.
Successful & unsuccessful positioning strategies
This document discusses successful and unsuccessful branding strategies. Successful strategies include being different from competitors, focusing on a niche, and ensuring relevance to customer needs. The strongest brands simplify their positioning into a short, memorable phrase like "overnight" for FedEx or "safety" for Volvo. Pringles positioned itself as stackable chips opposed to greasy, broken competitors. Unsuccessful examples include green ketchup that lost consumer interest, bottled water for pets that was a niche product, and Pepsi AM as a breakfast cola that didn't taste good hot. Products like Orbitz drinks with floating gel balls and Reddi-Bacon that leaked grease into toasters also failed to catch on.
Soft drinks (mr)
The document outlines a study conducted to determine the most popular soft drinks in Moscow and the reasons for their popularity. The researchers defined their goals and target audience. Secondary data analysis found that while young consumers are less concerned with health impacts of soft drinks, experts warn of obesity, tooth decay, and other health issues linked to excessive consumption. Primary research involved interviews with consumers and an industry expert, and surveys that found taste and color are main criteria for choice, with Coca-Cola being the most favored brand. However, many consumers do not consider health impacts or read nutritional labels. In conclusion, while taste drives soft drink popularity, widespread advertising and availability, low prices, and caffeine content are also contributing factors.
Social media marketing
The document discusses social media marketing strategies and case studies. It provides examples of how Ford, PepsiCo, and Levi Strauss successfully used social media to increase brand awareness, sales, and store traffic. Marketers are advised to use social media to engage consumers at each stage of the purchasing process. The document also summarizes case studies of how Lay's held a Facebook contest for new chip flavors and how Heineken ran a creative Instagram photo contest to promote the US Open tennis tournament. Both campaigns engaged many users and increased sales or followers.
Small business
The document discusses small firms, defining them as businesses that fall below certain criteria for annual turnover, employees, or assets that varies by country. It provides examples of common small business types like convenience stores, shops, restaurants, and online businesses. The document also outlines the EU classification for small firms and competitive advantages like flexibility, quality service, and independence, as well as potential weaknesses like less ability to achieve economies of scale. Finally, it provides steps for opening a small business and an example of financial projections for a small business' first two years.
Sampling
This document discusses different types of sampling methods and how to calculate standard errors. There are two main types of sampling - random and non-random. Random sampling includes simple random sampling, systematic sampling, stratified sampling, and cluster sampling. Standard errors are used to measure the accuracy of sample results in estimating population parameters and account for sampling variability. The standard error of a sample mean or proportion can be calculated using formulas that incorporate factors like sample size, population size, and variance.
Safeguarding your business
This document discusses ways for businesses to protect themselves from internal and external threats. Internal threats include dishonest employees, shareholders, and managers. External threats include competitors, consumers acting in extreme ways, mergers and acquisitions, corporate raids, and regulatory authorities. The document defines different types of corporate raids and provides tips to complicate raid activity such as regularly checking registration documents and maintaining clear ownership. It also discusses patents, non-disclosure agreements, technological problems businesses may face and ways to address them, and differences between joint-stock companies and limited liability companies.
Russian blue chips (1)
This document discusses Russian blue chip companies, including their formation, development, problems, and prospects. Blue chip companies are large, well-established companies with a history of stable profits. In Russia, blue chips include major companies like Sberbank, Lukoil, and UES. While blue chips are generally considered safe investments, problems can include not all large companies being high-quality and the risk that any company could face difficulties. However, Russian blue chips are prospects for growth as the economy modernizes and major companies have often increased in value over several years.
Risk:return ratio of an investment portfolio
This thesis aims to create optimal investment portfolios tailored to investors' different risk tolerances and return requirements. It will investigate portfolio construction theory, explore portfolio crafting techniques, define an investment policy, and assess risk and return using techniques like modern portfolio theory, CAPM, value at risk, backtesting and stress testing. Optimal portfolios will be created with the highest possible returns under a given level of risk, or the lowest risk given a return threshold. The results will suggest which portfolios are most suitable for different investor risk profiles.
Relationship between government and the firm
This document outlines a group presentation on the relationships between government and firms. It discusses the economic functions of government in a market economy, the main reasons for government intervention, and methods of intervention including administrative and economic methods. Specific examples of intervention are provided, such as the negative consequences of five-year plans in the Soviet Union which led to deficits, low living standards, and restrictions on market mechanisms. The presentation concludes with a question and answer section.
Product management
This document provides an overview of product management. It defines product management as dealing with planning, forecasting, and marketing a product throughout its lifecycle. The role of a product manager is to define, develop, deploy, and maintain products that provide more value than competitors, help build a sustainable advantage, and deliver business benefits. Product managers are involved in product marketing, which includes lifecycle considerations, positioning, and promotions. They are also involved in product development through testing, requirements, and roadmaps. Good product managers deliver customer-loved products by using logic, insight, and creativity to guide collaboration across the business and stakeholders.
Product line stretching
The document discusses product line stretching and brand extension. Product line stretching involves introducing new products into an existing product line to produce more products across different ranges. This can increase sales, access new markets, attract new customers, improve competitiveness, and enhance reputation. Brand extension uses an existing brand name on a new product in a different category by leveraging the brand's customer base and loyalty. For brand extension to succeed, there must be a logical association between the original product and new product. Examples provided show how Colgate toothbrushes were a successful brand extension but Colgate kitchen entrees failed because it broke consumer associations with the brand.
Privacy policy
This document discusses the importance of protecting confidential information and preventing information leaks. It notes that information rules the modern world and high competition means security is crucial. Information leaks can cause major problems for a company like competitors gaining an advantage, damage to reputation, and even bankruptcy. Examples given of information leaks include incidents at Educational Credit Management Corp and Netflix. The document then provides guidance on drafting an effective nondisclosure agreement to prevent information leaks, including defining the scope of confidential information, terms of the agreement, appropriate signatories, and handling any required third party disclosures.
Pricing strategy
This document discusses various pricing strategies and factors that influence pricing policies. It begins by defining pricing as the process of determining the amount received for a product based on factors like costs, competition, and demand. It then outlines different pricing objectives and influences on pricing policies, including consumers, government, manufacturers, and competitors. The document primarily focuses on various pricing strategies such as cost-based pricing, customer-based pricing, competitor-based pricing, product-based pricing, and new product pricing. It provides examples of pricing methods within each category like penetration pricing, premium pricing, odd pricing, product bundling, and more.
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9
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E commerce
- 2. MAP Market Leader Market Challenger Market Follower Market Nicher
- 3. MARKET LEADER Corporate Strategy Strengthen online retail business through Amazon marketplace Expansion of Amazon web services Foray into mobile hardware and e-book market: Amazon kindle Settle-based electronic commerce company and the world’s leading online retailer by revenues. Attract more third-party sellers by offering to SMEs to sell their goods. Will enable Amazon to provide a greater range of products and to generate additional revenues from business partners through monthly subscription fees and so on Enable customers to easily build and enhance their online platforms while reducing their need for capital investments in IT infrastructures Further business diversification
- 4. MARKET CHALLENGER Corporate Strategy Strenghten position as a major online marketplace through targeted acquisitions Strategy turnaround since 2008 Development of mobile platforms and solutions Expansion of Paypal US-based global e-commerce platform that connects buyers and sellers worldwide Ebay spend an average of 1.6 billion on capital investments Moving away from its original specialisation in private online auctions towards an increased focus on fixed-price transactions Launch of several mobile applications, such as car purchases and price- comparison (Redlaser)
- 5. MARKET FOLLOWER Corporate Strategy International expansion of e-commerce operations Target high-income consumers US-based multinational retail corporation and the world’s largest discount retailer Accelerating the development of additional online retailing platforms in foreign markets Investing in new technologies such as «@walmartLabs», a hub for development and integration of social, mobile and global online platforms Leverage its large brick-and- mortar store network to use it as warehouses and provide self-service lockers for online orders To compete with Amazon, Focuse on that target who according to market research do more of their shopping onlie
- 6. MARKET NICHER Corporate Strategy Domestic and International growth Increase customer experience to attact and maintain members US-bases online platfom providing Video-on-demand media content through internet streaming as well as DVD-by-mail services. Achievement of a growing number of members In 2012, 18% of Netflix’s global streaming was located outside of the USA Investing in the development of its user interface, the expansion of its media content and the extensions of its streaming services to all types of internet-enabled media devices