The document discusses various revenue models for companies selling products and services online, including web catalog, digital content subscription, advertising-supported, fee-based, and fee-for-transaction models. It provides examples of companies that have successfully used each model and also discusses how some companies have transitioned between models or combined multiple models to achieve success online. Revenue strategy issues around channel conflict and strategic alliances when implementing online sales are also covered.

1. Electronic Commerce Ninth Edition Chapter 3 Selling on the Web: Revenue Models and Building a Web Presence

7. Electronic Commerce, Ninth Edition FIGURE 3-1 Combining marketing channels: Two retailer examples

19. Electronic Commerce, Ninth Edition FIGURE 3-2 Three strategies for an advertising-supported revenue model

26. Electronic Commerce, Ninth Edition FIGURE 3-3 Revenue models used by online editions of newspapers and magazines

31. Electronic Commerce, Ninth Edition FIGURE 3-4 Orbitz home page

63. Electronic Commerce, Ninth Edition FIGURE 3-5 Volkswagen of America home page

65. Electronic Commerce, Ninth Edition FIGURE 3-6 ACLU home page

71. Electronic Commerce, Ninth Edition FIGURE 3-7 Lee® Jeans FitFinder Flash animation

79. Electronic Commerce, Ninth Edition FIGURE 3-9 Business communication modes