B2B isn’t B2C.
It’s different. More complex. How many marketing events and seminars have you attended, only to discover they weren’t the least bit relevant to the challenges you face?
If you’re like us, probably quite a few.
2. BE PART OF
WHAT’S NEXT
B2B isn’t B2C.
It’s different. More complex. How many marketing events and
seminars have you attended, only to discover they weren’t the
least bit relevant to the challenges you face?
If you’re like us, probably quite a few.
Your time and resources and finite. Invest them in the only
organization that’s connecting B2B marketers with the
trends, topics and technologies that matter to your career
and company: BMA.
3. WHAT IS BMA?
We’re a national non-profit association with local chapters all
over the country. Together, we form a global community of
the best and brightest B2B marketers who are shaping the
future of the industry.
Our mission is to connect members with the content that helps
them build their marketing knowledge and the community that
helps them build their network – today and going forward.
WE’VE BEEN THE PREMIER
INDUSTRY ORGANIZATION
SERVING B2B MARKETERS
AND COMMUNICATORS FOR
90 YEARSAND COUNTING
4. We’re peers and professionals representing the full spectrum
of B2B marketing disciplines.
OUR MEMBERSHIP REPRESENTATION INCLUDES:
Advertising
Branding
Community relations
Creative services
Digital marketing
Direct marketing
Experience design
Marketing automation
Marketing research
Marketing technology
Media & publishing
Product management
Public relations
Sales enablement
…and more
WHO IS BMA?
5. WHERE IS BMA?
We have local chapters with thousands of members across the country and around
the world. Check out the chapter near you to mix and mingle with B2B marketers
in your area and add relevant, valuable knowledge to your repertoire.
Chicago, IL
National
Headquarters
Visit marketing.org/chapters to find the one near you.
6. AN ORGANIZATION
Our mission is carried out and shaped by the movers and shakers who
are shaping the industry itself.
LED BY LEADERS
VICE-CHAIR
Stephen Liguori
Executive Director,
Global Innovation & New Models
GE
CHAIRPERSON
Kathy Button Bell
VP, Chief Marketing Officer
Emerson
IMMEDIATE
PAST CHAIR
Eduardo Conrado
SVP, Marketing & IT
Motorola Solutions, Inc.
BOARD OF DIRECTORS
10. YOUR CONNECTION TO
CAREER GROWTH &
COMMUNITY
BMA gives you the opportunity to meet and learn
from like-minded B2B professionals who are just
as dedicated as you are.
BE CONNECTED. GET INVOLVED.
ENGAGE WITH
FELLOW B2B
MARKETERS AND
BUILD YOUR
NETWORK
GET KNOWLEDGE
AND IDEAS YOU
CAN LEVERAGE TO
TAKE YOUR
CAREER TO THE
NEXT LEVEL
MEET TODAY’S
MARKETING
LEADERS AND
TOMORROW’S
RISING STARS
11. YOUR CONNECTION TO
BEING IN THE KNOW
Learn from industry leaders and experts who have been where
you’ve been and face the same business challenges you face.
GET FRESH IDEAS
and bring a new perspective
back to your own organization
ATTEND PROGRAMS
on topics that are timely
and relevant to B2B
12. YOUR CONNECTION TO
A WEALTH OF
RESOURCES
BMA helps you stay up-to-speed on the
knowledge and events that matter most:
• Daily B2B SmartBrief
enewsletter for industry news
and topics
• BMA Buzz, the bi-weekly BMA
enewsletter by members,
for members
• A totally revamped web
experience that aggregates
content from chapters across
the country
• Exclusive podcasts, webinars
and telecasts
• Proprietary industry surveys
and market research
• Members-only discussion forums
• Local and national B2B
marketing vendor lists
• National B2B career center
• Members-only access to
exclusive research by the
FORUM at Northwestern
University on branding,
integrated marketing,
leadership, customer and
employee engagement
13. YOUR CONNECTION TO
A WORLD OF INSIGHT
Every year in May, nearly 1,000 B2B marketers
from 400+ firms across 40 states and 10 countries
converge in Chicago to hear about the latest
B2B marketing trends, technologies and tools.
Past topics include:
• Content marketing
• Demand management
• Mobile and marketing technology
• Workforce engagement
• Marketers of the future
• CMO/CEO perspectives
GET INSPIRED AT THE BMA
ANNUAL GLOBAL CONFERENCE
Visit marketing.org/events for upcoming conference info.
14. YOUR CONNECTION TO
BIG IDEAS IN YOUR
OWN BACKYARD
From coast to coast and around the world, these
half- and full-day events make world-class
programming accessible to more B2B professionals
in more areas.
Past event locations include:
STAY CURRENT WITH THE BMA
REGIONAL CONFERENCE SERIES
• Denver, CO
• Dubai
• London
• New York, NY
• Phoenix, AZ
• SoCal
• St. Louis, MO
• The Carolinas
Visit marketing.org/events more information.
YOUR CONNECTION TO
15. YOUR CONNECTION TO
THE RECOGNITION
YOU DESERVE
HONORING THE BEST IN B2B
You’re smart. You do great work. Why not show the
world? Each year, BMA honors the best strategy and
creative work in the business with the only
competition dedicated solely to B2B – the B2 Awards.
The B2 Awards receive 1,000 submissions
across 24 different categories from marketers
all over the world.
Visit marketing.org/awards for entry details and past winners.
2013 Corporate
Marketer of the Year
2013 Agency
of the Year
17. In addition to insightful content and access to a community
of smart B2B professionals, a BMA membership also includes:
IT PAYS TO BE A MEMBER.
When you add it all up, BMA members
can save hundreds or even thousands
of dollars annually.
MEMBER PERKS
• Four comprehensive market research
reports produced in partnership with
Forrester ($2,000 value)
• Over 60 proprietary research assets in
the FORUM library ($800,000 value)
• Discounts to national conferences
and chapter events ($500+ value)
• Discounted entries to the annual
BMA B2 Awards ($300+ value)
• A complimentary subscription to
AdAge Magazine ($100+ value)
• Access to an academic researcher
from Northwestern University
18. BMA OFFERS:
• Networking opportunities
• Career-enhancing meetings and conferences
• Peer-to-peer idea sharing
• Fun, local events in every chapter
“The BMA gives me access to a deep bench of
knowledge in the marketing field, which I
then leverage to improve my firm’s business.”
“The BMA is rapidly becoming a go-to community for the
entire B2B marketing ecosystem. From the local
chapters to the national conference, the content and
conversation is high caliber and a go-to resource for
me. The BMA has helped me improve my skills and
knowledge in a fast-moving world.”
-Paul Miller, CEO, UBM Electronics
-Michael Brenner, VP Marketing and Content Strategy, SAP
BENEFITS FOR
MARKETING
PRACTITIONERS
19. “The BMA gives me access to a deep
bench of knowledge in the marketing
field, which I then leverage to improve
my firm’s business.”
-Jeffrey Hayzlett, CEO, The Hayzlett Group
BENEFITS FOR
MARKETING
LEADERS
BMA OFFERS:
• Continuing education and professional
development for your employees
• Relevant, actionable insights you and your
team can leverage for your organization
• Opportunities to meet the most talented
B2B marketers from around the country
“At BMA, my team has the opportunity to learn what other companies
are doing to address challenges and leverage new tools and tactics.
BMA is also great for networking which helps us gather best practices
and evolve our marketing organization.”
-Linda McGovern, VP Marketing, USG
20. “BMA gives us access
to the best, brightest
people in the business.
Plus, access to fresh
thinking and access to
opportunity.”
-Tom Stein, CEO, Stein IAS
-Chris Schermer, President, SCHERMER
“BMA makes me feel like I’m an
important part of something bigger
than just my agency. I feel
connected to the community of
people who are actively defining
the future of B2B marketing.”
AGENCIES &
SERVICE PROVIDERS
BMA OFFERS:
• The chance to meet and interact with the people you do business with
• A forum to share your thought leadership and specialized expertise
• Sponsorship and marketing opportunities that allow you to reach
a highly influential audience
BENEFITS FOR
21. -Leilani Johnson, Project Supervisor,
Eric Mower + Associates
BENEFITS FOR
YOUNG
PROFESSIONALS
BMA OFFERS:
• Opportunities to get involved and shape the future of B2B marketing
• Access to a network of professionals who can lend guidance and support
• Special topics and social events organized by and for fellow young
professional members
• A discounted membership rate for those
30 years of age and under
“The BMA has allowed me the
opportunity to not only connect
with the best B2B minds in the
nation, but also learn from them in
order to further develop my own
brand of B2B marketing.”
-Brad Janitz, Product Marketing Specialist,
Motorola Solutions
“I value the BMA because they
provide what I consider the true
definition of a “power lunch.” In
one hour, I’m able to learn from
industry experts on best
practices, network with peers on
their challenges and successes,
and forge relationships with
potential clients.”
24. A silver-level
membership includes:
UP TO 10 MEMBERS
from your company
($2,100 VALUE)
UP TO 10 COMPANION
CHAPTER MEMBERSHIPS
($850 VALUE)
1 FREE ATTENDEE
to BMA conferences
($1,195 VALUE)
2 FREE CATEGORY ENTRIES
into the annual BMA B2 Awards
($390 VALUE)
CORPORATE
MEMBERSHIP RATES:
SILVER
LEVEL
Cost: $3,500 annually
($1,035 savings)
25. A gold-level
membership includes:
UP TO 20 MEMBERS
from your company
($4,200 VALUE)
UP TO 20 COMPANION
CHAPTER MEMBERSHIPS
($1,700 VALUE)
1 FREE ATTENDEE
to BMA conferences
($1,195 VALUE)
2 FREE CATEGORY ENTRIES
into the annual BMA B2 Awards
($390 VALUE)
CORPORATE
MEMBERSHIP RATES:
GOLD
LEVEL
Cost: $5,000 annually
($2,485 savings)
26. A platinum-level
membership includes:
UP TO 40 MEMBERS
from your company
($8,200 VALUE)
UP TO 40 COMPANION
CHAPTER MEMBERSHIPS
($3,400 VALUE)
2 FREE ATTENDEES
to BMA conferences
($2,390 VALUE)
6 FREE CATEGORY ENTRIES
into the annual BMA B2 Awards
($1,050 VALUE)
CORPORATE
MEMBERSHIP RATES:
PLATINUM
LEVEL
Cost: $10,000 annually
($5,160 savings)
27. JOIN TODAY.
Connect to the future of B2B marketing.
Learn more and register at marketing.org/join
