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About the BMA

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B2B isn’t B2C.
It’s different. More complex. How many marketing events and seminars have you attended, only to discover they weren’t the least bit relevant to the challenges you face?
If you’re like us, probably quite a few.

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About the BMA

  1. 1. ARE YOU? SHE’S TOTALLY CONNECTED.
  2. 2. BE PART OF WHAT’S NEXT B2B isn’t B2C. It’s different. More complex. How many marketing events and seminars have you attended, only to discover they weren’t the least bit relevant to the challenges you face? If you’re like us, probably quite a few. Your time and resources and finite. Invest them in the only organization that’s connecting B2B marketers with the trends, topics and technologies that matter to your career and company: BMA.
  3. 3. WHAT IS BMA? We’re a national non-profit association with local chapters all over the country. Together, we form a global community of the best and brightest B2B marketers who are shaping the future of the industry. Our mission is to connect members with the content that helps them build their marketing knowledge and the community that helps them build their network – today and going forward. WE’VE BEEN THE PREMIER INDUSTRY ORGANIZATION SERVING B2B MARKETERS AND COMMUNICATORS FOR 90 YEARSAND COUNTING
  4. 4. We’re peers and professionals representing the full spectrum of B2B marketing disciplines. OUR MEMBERSHIP REPRESENTATION INCLUDES: Advertising Branding Community relations Creative services Digital marketing Direct marketing Experience design Marketing automation Marketing research Marketing technology Media & publishing Product management Public relations Sales enablement …and more WHO IS BMA?
  5. 5. WHERE IS BMA? We have local chapters with thousands of members across the country and around the world. Check out the chapter near you to mix and mingle with B2B marketers in your area and add relevant, valuable knowledge to your repertoire. Chicago, IL National Headquarters Visit marketing.org/chapters to find the one near you.
  6. 6. AN ORGANIZATION Our mission is carried out and shaped by the movers and shakers who are shaping the industry itself. LED BY LEADERS VICE-CHAIR Stephen Liguori Executive Director, Global Innovation & New Models GE CHAIRPERSON Kathy Button Bell VP, Chief Marketing Officer Emerson IMMEDIATE PAST CHAIR Eduardo Conrado SVP, Marketing & IT Motorola Solutions, Inc. BOARD OF DIRECTORS
  7. 7. OUR MEMBERS REPRESENT THE WHO’S WHO IN BUSINESS
  8. 8. OUR PARTNERS ARE THE WHO’S WHO IN MARKETING & MEDIA AGENCIES MEDIA, TECHNOLOGY & RESEARCH FIRMS
  9. 9. BE CONNECTED. JOIN IN.
  10. 10. YOUR CONNECTION TO CAREER GROWTH & COMMUNITY BMA gives you the opportunity to meet and learn from like-minded B2B professionals who are just as dedicated as you are. BE CONNECTED. GET INVOLVED. ENGAGE WITH FELLOW B2B MARKETERS AND BUILD YOUR NETWORK GET KNOWLEDGE AND IDEAS YOU CAN LEVERAGE TO TAKE YOUR CAREER TO THE NEXT LEVEL MEET TODAY’S MARKETING LEADERS AND TOMORROW’S RISING STARS
  11. 11. YOUR CONNECTION TO BEING IN THE KNOW Learn from industry leaders and experts who have been where you’ve been and face the same business challenges you face. GET FRESH IDEAS and bring a new perspective back to your own organization ATTEND PROGRAMS on topics that are timely and relevant to B2B
  12. 12. YOUR CONNECTION TO A WEALTH OF RESOURCES BMA helps you stay up-to-speed on the knowledge and events that matter most: • Daily B2B SmartBrief enewsletter for industry news and topics • BMA Buzz, the bi-weekly BMA enewsletter by members, for members • A totally revamped web experience that aggregates content from chapters across the country • Exclusive podcasts, webinars and telecasts • Proprietary industry surveys and market research • Members-only discussion forums • Local and national B2B marketing vendor lists • National B2B career center • Members-only access to exclusive research by the FORUM at Northwestern University on branding, integrated marketing, leadership, customer and employee engagement
  13. 13. YOUR CONNECTION TO A WORLD OF INSIGHT Every year in May, nearly 1,000 B2B marketers from 400+ firms across 40 states and 10 countries converge in Chicago to hear about the latest B2B marketing trends, technologies and tools. Past topics include: • Content marketing • Demand management • Mobile and marketing technology • Workforce engagement • Marketers of the future • CMO/CEO perspectives GET INSPIRED AT THE BMA ANNUAL GLOBAL CONFERENCE Visit marketing.org/events for upcoming conference info.
  14. 14. YOUR CONNECTION TO BIG IDEAS IN YOUR OWN BACKYARD From coast to coast and around the world, these half- and full-day events make world-class programming accessible to more B2B professionals in more areas. Past event locations include: STAY CURRENT WITH THE BMA REGIONAL CONFERENCE SERIES • Denver, CO • Dubai • London • New York, NY • Phoenix, AZ • SoCal • St. Louis, MO • The Carolinas Visit marketing.org/events more information. YOUR CONNECTION TO
  15. 15. YOUR CONNECTION TO THE RECOGNITION YOU DESERVE HONORING THE BEST IN B2B You’re smart. You do great work. Why not show the world? Each year, BMA honors the best strategy and creative work in the business with the only competition dedicated solely to B2B – the B2 Awards. The B2 Awards receive 1,000 submissions across 24 different categories from marketers all over the world. Visit marketing.org/awards for entry details and past winners. 2013 Corporate Marketer of the Year 2013 Agency of the Year
  16. 16. BIG BENEFITS YOUR MEMBERSHIP COMES WITH
  17. 17. In addition to insightful content and access to a community of smart B2B professionals, a BMA membership also includes: IT PAYS TO BE A MEMBER. When you add it all up, BMA members can save hundreds or even thousands of dollars annually. MEMBER PERKS •  Four comprehensive market research reports produced in partnership with Forrester ($2,000 value) •  Over 60 proprietary research assets in the FORUM library ($800,000 value) •  Discounts to national conferences and chapter events ($500+ value) •  Discounted entries to the annual BMA B2 Awards ($300+ value) •  A complimentary subscription to AdAge Magazine ($100+ value) •  Access to an academic researcher from Northwestern University
  18. 18. BMA OFFERS: •  Networking opportunities •  Career-enhancing meetings and conferences •  Peer-to-peer idea sharing •  Fun, local events in every chapter “The BMA gives me access to a deep bench of knowledge in the marketing field, which I then leverage to improve my firm’s business.” “The BMA is rapidly becoming a go-to community for the entire B2B marketing ecosystem. From the local chapters to the national conference, the content and conversation is high caliber and a go-to resource for me. The BMA has helped me improve my skills and knowledge in a fast-moving world.” -Paul Miller, CEO, UBM Electronics -Michael Brenner, VP Marketing and Content Strategy, SAP BENEFITS FOR MARKETING PRACTITIONERS
  19. 19. “The BMA gives me access to a deep bench of knowledge in the marketing field, which I then leverage to improve my firm’s business.” -Jeffrey Hayzlett, CEO, The Hayzlett Group BENEFITS FOR MARKETING LEADERS BMA OFFERS: •  Continuing education and professional development for your employees •  Relevant, actionable insights you and your team can leverage for your organization •  Opportunities to meet the most talented B2B marketers from around the country “At BMA, my team has the opportunity to learn what other companies are doing to address challenges and leverage new tools and tactics. BMA is also great for networking which helps us gather best practices and evolve our marketing organization.” -Linda McGovern, VP Marketing, USG
  20. 20. “BMA gives us access to the best, brightest people in the business. Plus, access to fresh thinking and access to opportunity.” -Tom Stein, CEO, Stein IAS -Chris Schermer, President, SCHERMER “BMA makes me feel like I’m an important part of something bigger than just my agency. I feel connected to the community of people who are actively defining the future of B2B marketing.” AGENCIES & SERVICE PROVIDERS BMA OFFERS: •  The chance to meet and interact with the people you do business with •  A forum to share your thought leadership and specialized expertise •  Sponsorship and marketing opportunities that allow you to reach a highly influential audience BENEFITS FOR
  21. 21. -Leilani Johnson, Project Supervisor, Eric Mower + Associates BENEFITS FOR YOUNG PROFESSIONALS BMA OFFERS: •  Opportunities to get involved and shape the future of B2B marketing •  Access to a network of professionals who can lend guidance and support •  Special topics and social events organized by and for fellow young professional members •  A discounted membership rate for those 30 years of age and under “The BMA has allowed me the opportunity to not only connect with the best B2B minds in the nation, but also learn from them in order to further develop my own brand of B2B marketing.” -Brad Janitz, Product Marketing Specialist, Motorola Solutions “I value the BMA because they provide what I consider the true definition of a “power lunch.” In one hour, I’m able to learn from industry experts on best practices, network with peers on their challenges and successes, and forge relationships with potential clients.”
  22. 22. INDIVIDUAL $185/yr EDUCATOR $125/yr YOUNG PROFESSIONAL $75/yr STUDENT $25/yr *Chapter membership is not included with national membership dues. Please visit marketing.org to find the chapter near you and their annual rates. INDIVIDUAL MEMBERSHIP RATES*
  23. 23. CORPORATE MEMBERSHIP RATES: BRONZE LEVEL Cost: $1,100 annually ($375 savings) A bronze-level membership includes: 5 MEMBERS from your company ($1,050 VALUE) 5 COMPANION CHAPTER MEMBERSHIPS ($850 VALUE)
  24. 24. A silver-level membership includes: UP TO 10 MEMBERS from your company ($2,100 VALUE) UP TO 10 COMPANION CHAPTER MEMBERSHIPS ($850 VALUE) 1 FREE ATTENDEE to BMA conferences ($1,195 VALUE) 2 FREE CATEGORY ENTRIES into the annual BMA B2 Awards ($390 VALUE) CORPORATE MEMBERSHIP RATES: SILVER LEVEL Cost: $3,500 annually ($1,035 savings)
  25. 25. A gold-level membership includes: UP TO 20 MEMBERS from your company ($4,200 VALUE) UP TO 20 COMPANION CHAPTER MEMBERSHIPS ($1,700 VALUE) 1 FREE ATTENDEE to BMA conferences ($1,195 VALUE) 2 FREE CATEGORY ENTRIES into the annual BMA B2 Awards ($390 VALUE) CORPORATE MEMBERSHIP RATES: GOLD LEVEL Cost: $5,000 annually ($2,485 savings)
  26. 26. A platinum-level membership includes: UP TO 40 MEMBERS from your company ($8,200 VALUE) UP TO 40 COMPANION CHAPTER MEMBERSHIPS ($3,400 VALUE) 2 FREE ATTENDEES to BMA conferences ($2,390 VALUE) 6 FREE CATEGORY ENTRIES into the annual BMA B2 Awards ($1,050 VALUE) CORPORATE MEMBERSHIP RATES: PLATINUM LEVEL Cost: $10,000 annually ($5,160 savings)
  27. 27. JOIN TODAY. Connect to the future of B2B marketing. Learn more and register at marketing.org/join

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