Communicating the Value of Meetings
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Communicating the Value of Meetings
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Communicating the Value of Meetings
- 1. COMMUNICATING THE VALUE OF MEETINGS
- 2. Review the mission and strategy of Meetings Mean Business (MMB) Discuss the value proposition of face-to-face meetings for individuals and businesses Learn how to communicate the unique benefits of in-person meetings Showcase available tools and resources to become a meetings industry advocate in your organization and more broadly Today’s Goals
- 4. Why Meetings Matter Face-to-face interaction is the platform where deals are struck, relationships are forged and ideas are generated. That’s what Meetings Mean Business (MMB) is all about: showcasing what business meetings, conferences, conventions, incentive travel, trade shows and exhibitions collectively do for people, businesses and communities.
- 5. Why Do Meetings Matter to You?
- 8. Why Business Leaders Value Meetings
- 9. Business Leaders Survey: Findings
- 11. Making the case for ROI
- 12. The Economy of Meetings: Findings
- 13. The Economy of Meetings: Findings
- 15. How do you talk about the industry’s value?
- 16. Meetings Mean… Personal Connections Positive Business Outcomes Strong Communities The added value brought to the bottom-line through face-to-face interaction and personal relationships simply cannot be replicated. Meetings and events drive corporate revenues, deliver profits, help win customers, close new deals and develop high performing talent. The industry contributes to local and regional economies across the country. From coast to coast jobs are created, revenue is generated and communities are supported.
- 17. What are some of the key themes that resonate?
- 18. Key Themes Effectiveness Efficiency Collaboration Innovation Increased profits and productivity Workforce development, education and training Economic driver
- 19. Using available tools and resources
- 20. MMB Website Visit the site at http://www.meetingsmeanbusiness.com/ The site features a communications toolkit, industry data library and newsroom.
- 21. MMB Toolkit
- 22. Sidebar Blog The Sidebar Blog is a hub for coalition members and third party validators to discuss a range of relevant topics, including the value of government meetings and cost of federal travel restrictions.
- 23. MMB App
- 24. Social Media • @MeetingsMeanBiz • Primary tool for spreading MMB- owned messaging • Campaign hashtag #MMBusiness • An intimate group for coalition members and broad industry enthusiasts • 3-4 discussion topics per month for posted by industry influencers
- 25. Becoming a meetings industry advocate
- 26. Get Involved Help tell the value story using the MMB Toolkit Share real world examples of how face-to-face meetings make a difference, in-person and through traditional and social media Follow us on Twitter @MeetingsMeanBiz Download our App Encourage your colleagues to get involved
- 27. For More Information 27 Visit www.meetingsmeanbusiness.com Follow @MeetingsMeanBiz Download the MMB App – search “Meetings Mean Business”
Editor's Notes
- MMB’s vision and voice video – hear from coalition members about Meetings Mean Business and the work te coalition does to make sure the value of face-to-face meetings is well understood.
- Meetings Mean Business is a communications and advocacy initiative that brings together the greater travel industry, major hoteliers, professional associations, destination marketing organizations and more. Together, in one loud and powerful voice, we champion the industry’s positive contributions, with a focus on how meetings create personal connections, drive positive business outcomes and build strong communities.
- Question to the audience
- Now let’s hear from Cynthia Fenneman, president and CEO of American Public Television.
- MMB wanted to understand how and why business leaders like Cynthia valued meetings. We conducted a survey of 150 senior executives in mid-sized to large companies that found that in-person meetings are: Important to business Beneficial to operations Critical to career development Participants represented a wide variety of industries and company departments, including financial services, healthcare, consulting, retail, manufacturing and hospitality. Facts and figures discussed in this survey are a great way for meeting planners to prove the value of meetings to others in their company, namely business executives in their organizations.
- The study found that the majority of executives say in-person meetings improve their ability to: Close deals Network Develop Professionally Grow Their Bottom Line The survey also found that: 97% find that meetings deliver a return on investment 4 in 5 have attended an in-person meeting, conference, or event that would not have yielded the same success as one conducted via video or telephone Additionally, it found that meetings enable successful and meaningful connections. The majority of executives agreed that team engagement, collaboration, professional development and productivity are improved by participation in in-person meetings, conferences and events
- When measuring professional development, executives believe it is important to participate in a variety of meetings including: Face-to-face meetings Continuing Education and Training Industry Conferences …giving meeting planners the opportunity to prove the value of a variety of meetings to members of their organizations. Meeting planners can also prove the value of meetings by sharing our findings that almost all business leader found that in-person meetings helped them succeed and that the industry is growing as with: 92% of business executives planning to invest at least as much this year in face-to-face meetings, conferences, and other events as they did last year AND 37% expecting to spend more on face-to-face interactions
- In this video, James Curleigh, EVP and President of the Levi’s Brand shares his perspective.
- Using data collected from Oxford Economics and the U.S. Travel Association, MMB has collected statistics that prove the positive economic benefits that face-to-face meetings have on both the national and local economies. Meetings planners can use this facts and figures to prove the economy of meetings to others within their organization.
- When meetings happen, economies grow, jobs are created and businesses achieve positive outcomes. Meetings and events help to build relationships, foster collaboration and facilitate deals and business success across industries. In fact, companies depend on face-to-face meetings to win new customers, close deals and develop high-performing talent and business travelers are twice as likely to turn prospects into customers with an in-person meeting than without one. They also benefit from in-person meetings and events because they depend on face-to-face interaction to win new customers, close new deals and develop high performing talent. In fact, nearly three-quarters of frequent business travelers report that in-person meetings with clients directly impacts customer retention. Interestingly, companies that invested more in business travel during the economic downturn grew the fastest. In fact, the report found that every dollar invested in business travel grew nearly $10 in new revenue and produced nearly $3 in profits.
- Mike Gallagher the president and CEO of the Entertainment Software Association talks about the ROI of E3, the world's premier trade show for computer, video and mobile games and related products.
- Hear from Mike Gallagher, President and CEO of the Entertainment Software Association, about the value of E3, the premiere trade show for video games and interactive entertainment.
- Potential questions for the audience: If your boss asked you to explain why face-to-face meeting are important. Would you feel comfortable explaining the positive and unmatched benefits? How do you currently talk about the industry’s value? What works? What doesn’t”
- MMB’s goal is to make sure the industry’s value is well understood. To do that we’ve developed a communications and advocacy campaign built on three pillars: Creating Personal Connections – Personal relationships are at the core of every business decision and face-to-face meetings provide professionals with that personal interaction, which leads to deeper relationships. Driving Positive Business Outcomes – Meetings and events deliver profits, help win new accounts, serve as education platforms and allow colleagues and partners to come together to innovate and achieve results. Building Strong Communities – Outside of the results driven by business meetings, the events and meetings industry creates hundreds of thousands of jobs, generates billions of dollars of revenue and supports communities across the country. We collectively work to make sure that all decision makers understand how meetings foster stronger relationships, provide a return on investment and deliver a positive economic impact. The industry provides $280.4 billion in direct spending and supports 1.8 million jobs, while contributing $28.1 billion in tax revenue.
- Here are some that we use in our communications.
- But MMB provides a number of tools and resources for industry professionals like yourself.
- How many folks have visited the MMB website before?
- We’re always looking for contributors. Reach out if you are interested in writing a piece for the blog.
- Each of us has a role play in advocating for our industry. You are the most powerful tool that we have in affecting change.
- Here are some initial ways for you to get involved.
- We hope you’ll visit the MMB website for more info and get involved in the coalition.