Andrea Martinez Full Sail Digital Marketing Bachelor's Degree Program

1. ANDREA MARTINEZProject Portfolio 1 - Business & Marketing
February 2020

2. MISSION & CORE VALUES
Mission:
It is my mission to provide innovative and effective brand
marketing techniques and public relations solutions that will
help grow my clients businesses and most importantly reach
their marketing goals.
Core Values:
Excellence & Passion - Commitment to continuously
improve and produce exceptional results.
Knowledge & Talent - My thought leadership and ongoing
learning in the area of business marketing, helps me impact
everyone involved in a positive manner.

3. PROFESSION - MARKETING & MEDIA DEPARTMENT
Job Tittles - https://www.onetonline.org/find/quick?s=digital+marketing
➤ Marketing Manager for Newsman Media Inc.
➤ Director of Development for Boys & Girls Club
➤ Digital Marketing Specialist Mandate JCC of Palm Beaches
My personal brand archetype is the “Royalty Brand”. Considered as born
leaders and influencers. This archetype wants to create prosperity. The
Royalty Archetype is also known as “the ruler”. My main goal is achieving
success within my industry with hard work and commitment, until
obtaining amazing results.

4. TARGET AUDIENCE
As my personal brand it self my main goal is to get hired as an
independent contractor with well known or small business
companies. I have always been into the beauty industry, so working
along side with Medical Spas or Aesthetic Practices would be my
dream job.
Target Audience - Hiring Managers or business owners in Boca
Raton’s Medical Spas. Interesting in growing their brand and revenue
with marketing practices by hiring a marketing specialist that will be
taking care of their online presence and digital campaigns.

5. CAREER GOALS
➤ Now to 2023
Have a minimum of 3 contracts secured
for the next 5 years. Able to work 50%
of my contracts from home and other
50% at my clients location.
➤ 2023 - 2028
Open a marketing and advertising
company with at least 5 employees.
Have a minimum of 10+ accounts with
contract for the next 5 years.
➤ 2028 - 2035
Develop a big and amazing marketing
team of marketers that can work with
contracts under my company.

6. SKILLS ANALYSIS
Soft Skills
➤ Multitasking - 80%
➤ Honesty - 100%
Hard Skills
➤ Google Analytics - 60%
➤ Writing Proficiently - 50%

7. PROMISE
I guarantee that you will
stress less about what to
post or how market your
brand or business everyday,
and finally produce quality,
authentic content that grows
your online presence and
business at the same time.

8. LICENSES & CERTIFICATIONS - CREDENTIALS
➤ American Marketing Association Certified
➤ Google Partner Certified
➤ Google AdWords
➤ BBB Accreditation Certification
➤ Full Sail Business Marketing Bachelor’s Degree Program

9. ZACHARY PINDER - MARKETING DIRECTOR
➤ Industry Experience - 6+ years
➤ Education - Full Sail Digital Marketing Bachelors Degree
Program
➤ Experiences - Great Reputation. Positive attitude and always
looking to learn. Incredible knowledgable.
➤ Skills - Digital Strategies, Paid Advertising , Paid and Organic
Traffic and Sales.
➤ Online Presence - Website is professional and brand is
consistent over different platforms.

10. JONATHAN VINAIA
➤ Industry Experience - Industry since 2007.
➤ Education - Art Institute Media Arts and Animation Degree
➤ Experiences - ULS Media Solutions, Multimedia Designer,
CEO of Underlab Media Productions.
➤ Skills - Video Editing, Film, Social Media Marketing and
Networking.
➤ Online Presence - Brand is not well establish. Just a Linked
In without much description or reviews. Simple but
straight to the point.

11. BRAND POSITION
The marketing industry has
become saturated of the
individuals performing this
position with no education,
neither credentials, figuring it
out as they go while charging
thousands of dollars to business
owners and brands. I’m here to
change that and start growing
your business and revenue with
honesty, experience and most
importantly credentials.

12. NETWORKING & MARKETING
➤ Industry Events
AMA Events & Trainings (there’s minimum 3 per month)
Content Marketing World - Chicago - October 13 - 16 , 2020.
Inbound 2020 - Boston - may 17 - 20, 2020.
➤ Give value to my clients by creating online videos with tips
and resources to my followers and connections about
business marketing. Share this resources via facebook and
linked in.

13. PROFESSIONAL DEVELOPMENT
As a digital marketer in the making there’s a lot of skills that
I’m missing. One of my main goals is to become and expert in
SEO techniques to grow my future clients website traffic.
Another main goals is to fully understand and have enough
experience with Paid Ads. My mentor is my professor and the
books that I have been reading though my career. I believe that
before May 2021 my experience and knowledge will be double
fo what is today. There’s always room for improvement and
keep learning specially in the marketing industry, where
there’s updates and changes on a daily basis.

14. ELEVATOR PITCH
“You know how most small business owner wear most of the
departments hats in their business? Well what I do help
business owners by completely taking care of their marketing
department and giving them time back to dedicate to their
business and customers.”

15. REFERENCES
Summary Report for: 11-2021.00 - Marketing Managers. (n.d.). Retrieved February 23, 2020, from https://www.onetonline.org/link/summary/
11-2021.00
Summary Report for: 11-2011.00 - Advertising and Promotions Managers. (n.d.). Retrieved February 23, 2020, from https://
www.onetonline.org/link/summary/11-2011.00
Summary Report for: 11-2021.00 - Marketing Managers. (n.d.). Retrieved February 23, 2020, from https://www.onetonline.org/link/summary/
11-2021.00
Full Sail University hiring Full Sail Labs Facilitator in Winter Park, Florida, United States. (n.d.). Retrieved February 23, 2020, from https://
www.linkedin.com/jobs/view/1733701669/
Microsoft Marketing Director Salaries in Miami-Fort Lauderdale, FL. (n.d.). Retrieved February 23, 2020, from https://www.glassdoor.com/
Salary/Microsoft-Marketing-Director-Miami-Salaries-EJI_IE1651.0,9_KO10,28_IL.29,34_IM558.htm
Summary Report for: 11-2011.00 - Marketing Specalist. (n.d.). Retrieved February 23, 2020, from https://www.onetonline.org/link/summary/
11-2011.00
Andrea Martinez Portfolio :
http://fsbizsite.com/anmartinezburgos/