Jeff Myers Opening Plenary - Jazz Connect

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Jeff Myers, Creative + Strategy for THIS IS RED, presents at the opening plenary for the Jazz Connect Conference 2013.

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Jeff Myers Opening Plenary - Jazz Connect

  1. 1. Innovation & InspirationJeff MyersCreative + Strategy | THIS IS RED
  2. 2. WhatI do
  3. 3. What What I doI do applied to jazz
  4. 4. What What I do A fewI do applied lessons to jazz
  5. 5. Lesson #1/3
  6. 6. Lesson #1/3Stubborn OptimistImprovisational music has taughtme to approach scenarios knowingthat there are always solutions
  7. 7. Heinz.com | Crafting a Digital Experience for an Icon The Power of the Keystone lies in the highest common ground of Heinz 3 offerings / WE ALL WANT TO BE ROCKSTARSGlobal Strategy Creative Development
  8. 8. Problem Solving
  9. 9. Problem SolvingSTARTUP GLOBAL ICON MOTHER RUSSIA
  10. 10. Thinking + Doing
  11. 11. Thinking + DoingWhat are we tryingto achieve?
  12. 12. ThinkingWhat forces are in play?
  13. 13. Understand Context
  14. 14. ThinkingHow can we make thisbetter?
  15. 15. Doing
  16. 16. Doing: Fail Faster
  17. 17. Lesson #2/3Individual Individual Individual IncrementalProblem Thinking Solution Value
  18. 18. Lesson #2/3Individual Individual Individual IncrementalProblem Thinking Solution ValueHolistic Holistic Holistic MassiveProblem Thinking Solution Value
  19. 19. Jazz as a client JAZZ FORWARD COALITION
  20. 20. ThinkingWhat are we trying to achieve?What forces are in play?How can we make this better?Doing
  21. 21. What are we trying to achieve?Increase volume of ticketsales in jazz venues inUSA sustainably
  22. 22. What forces are in play? Presenters Jazz establishment Consumers
  23. 23. Consumers: Augment the existing audience with “jazz friendlies”Objective:Increase volume ofticket sales in jazzvenues in USAsustainably Presenters: Operational & organizational support to sustain a new audience
  24. 24. Consumers:Objective:Increase volume ofticket sales in jazzvenues in USAsustainably Presenters:
  25. 25. Consumers:Objective:Increase volume ofticket sales in jazzvenues in USAsustainably jazz Presenters: commons Insight: Trade Strategy: Jazz presenters often are Enable presenters to capture working siloed from other each and mine rich data to give other with limited access to focus and leverage to the jazz best practices and rich data industry as a whole
  26. 26. Insight: Consumer Strategy: Consumers: Jazz friendlies want to Lower the barrier to entry by expand their aesthetic, easing jazz newbies into the but are intimidated to see experience with familiar jazz for their first time interactions (friends, sharing, etc) gigDIGObjective:Increase volume ofticket sales in jazzvenues in USAsustainably jazz Presenters: commons Insight: Trade Strategy: Jazz presenters often are Enable presenters to capture working siloed from other each and mine rich data to give other with limited access to focus and leverage to the jazz best practices and rich data industry as a whole
  27. 27. Presenters: Consumers:
  28. 28. Moving Jazz Forward
  29. 29. Lesson #3/3BigProblems
  30. 30. Lesson #3/3Q: How do you eat an elephant?
  31. 31. Lesson #3/3Q: How do you eat an elephant?A: One bite at a time
  32. 32. Do
  33. 33. Do one thing
  34. 34. Thank YouJeff MyersCreative + Strategy | THIS IS RED@thisisredagency.comfacebook.com/thisisredthisisredagency.com

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