2. SUMMARY
• For my initial audience research I asked 6 questions to my target
audience. Some demographic questions so I could get to know who my
target audience was and others psychographic so I could find their
interests in horror films.
3. Q1-DEMOGRAPHIC
I asked 10 people, 5 were female and the other 5 male.
All of the people that I asked were between the age 16-24, this shows that
horror films appeal more to a younger audience than a older one.
4. PSYCHOGRAPHIC
• I asked four questions directly related to horror films. The first one I
asked was ‘what was your favourite horror film?’, I asked this because I
could then watch these films or at least these film trailers. In addition, I
also asked what was their favourite horror film trailers.
• I also asked what their favourite sub-genres were, there was 3 votes to
killer, 2 to psychological and 5 to supernatural.
• Finally I asked why do they like horror films, half of them said the plot,
the other half said to be scared.
•