Kerrang targets readers aged 14-23 who are fans of rock music and identify as rebellious. The typical reader is male, in school or just starting a career, and enjoys dangerous hobbies like rugby and BMX biking. They read Kerrang to stay informed about rock music and rebellious role models.

1. KERRANG
Audience Profile
Demographic
The readers of Kerrang are between the age of 14-23
They are of both genders but are 60/40 in favour of being male
They are all in school/college or just started out working
Physiographic
They are big fans of rock music
They feel rebellious and different to others
They are laidback, enjoy going to parties
And taking part in more dangerous hobbies such as rugby and BMXing
They read Kerrang to keep up with rock music and their rebellious heroes