3. Conventions
• Black, red and white colour scheme
• Small titles – generally at the bottom of the poster
• Release date
• Low lighting to disguise characters
• Use of one large image to grab the audiences attention -
optical focus. If the image isn’t large it is a long shot of a main
location which adds suspense to the film
• Captions
• Anchorage
4.
5. Conventions
• Emphasis on main character generally a close up/medium shot
• Rule of thirds
• Primal optical area – where the magazine title starts
• Terminal areas – less important information goes
• Guttenberg diagram
• Cover-lines
• Framing of the main character
• Always portrays the good character in a positive way and the bad guy in
negative and dark light
