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University Of Education
Business Communication
Topic
Significance of Verbal Communication
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Group Members:
Muhammad Azan Ahmad
Shahab Siddique
Mughira Asghar
Musawar Asif
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Communication
• Derived from Latin word “Commūnicāre”,
which means “To share”
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• Act of conveying messages from
one entity or group to another
through the use of mutually
understood signs, symbols,
and semiotic rules.
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Business Communication
• Business communication is information
sharing between people within and outside an
organization that is performed for the
commercial benefit of the organization.
• It can also be defined as relaying of
information within a business by its people.
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Forms of Communication
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There are two forms of communication:
• Verbal Communication.
• Non Verbal Communication.
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Verbal Communication
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• The Verbal Communication is a type of oral
communication wherein the message is
transmitted through the spoken words. Here
the sender gives words to his feelings,
thoughts, ideas and opinions and expresses
them in the form of speeches, discussions,
presentations, and conversations.
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• The effectiveness of the verbal communication
depends on the tone of the speaker, clarity of
speech, volume, speed, body language and
the quality of words used in the conversation.
In the case of the verbal communication, the
feedback is immediate since there are a
simultaneous transmission and receipt of the
message by the sender and receiver
respectively.
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Significance of Verbal Communication
• Excellent verbal communication is a key to
maintaining successful business relationships .
Effective communication causes productivity to
increase, errors to decrease and operations to
run smoother.
• It is the way employees communicate with
each other portrays an organization’s image
and this image could be the first impression or
the last.
• Good verbal communication skills of the
employees of an organization foster excellent
business relationships with other
organizations, customers, suppliers, etc.
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• Effective verbal communication between
employer and employee also increases job
satisfaction level.
• Employees feel secure when they are
communicated effectively. Receiving the right
and updated information from their superiors
boost their confidence and productivity.
• Excellent verbal communication skills increase
the ability of the individuals to share ideas,
thoughts and concerns with each other.
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• We use verbal communication to inform, whether it is to
inform others of our needs or to impart knowledge
• Clarification is a key component of verbal communication.
Often, we do not articulate ourselves clearly, or our words
or actions are misconstrued. Verbal communication helps
to clarify misunderstandings and provides missing
information.
• It creates an opportunity for debate, stimulates thought
and creativity, and deepens and creates new relationships
• It helps to reduce the barriers produced because of
cultural and language differences
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• Verbal communication is the best way to let your
employees feel valued and understood.
• Verbal Communication saves your time.
• Verbal communication is the best way to let your
employees feel valued and understood. That's why
having regular in-person group meetings with your
employees can generate team spirit and motivate
your workforce.
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References
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• http://bloggersheaven.over-blog.com/2017/09/advantage-of-
verbal-communication-skills.html
• https://www.quora.com/What-are-the-advantages-of-verbal-
communication
• https://bizfluent.com/about-5421600-importance-verbal-
communication.html
• https://www.cleverism.com/skills-and-tools/verbal-
communication/