This document from [Name of Institution] discusses the importance of communication in business. It notes that effective communication in management requires providing enough accurate information, listening to others, and consistency between words and actions. The document also outlines characteristics of effective business messages and defines communication as the transfer of thoughts and creation of shared understanding between parties.

1. Name of Institution
Relevance of Communication

2. Name of Institution
When you communicate you
Present, Assert, Communicate, Create,
Lead, Change, Coach, Influence,
Negotiate, Facilitate, manage Conflict,
Manage projects, manage stress, manage
media, impact, relate, sell , serve,
appraise, train, speak, report, write,
phone.

3. Name of Institution
William Dyer writes
A manager is a successful communicator if:
1. People feel that they have received
enough information
2. People feel that the information and
messages they receive are accurate and
clear.
3. People feel that the manager will listen to
them and understand their expressed
concerns.

4. Name of Institution
A manager is not a successful communicator
when:
1. Not enough information is shared.
2. Messages are received that are confusing,
unclear, and contradictory. People feel that
they have no opportunity for clarification.
3. Actions are inconsistent with the message as
communicated. The boss is apt to say one
thing and do another.
4. Communications are blocked
5. Nobody listens. People who are trying to
communicate information feel that no one is
paying attention to them

5. Name of Institution
Characteristics of effective Business
Messages.
• Provide Practical Information
• Give facts rather than Impressions
• Clarify and condense Information
• State precise responsibilities
• Persuade others and provide
Recommendations

6. DEFINING COMMUNICATION
Name of Institution
•The process by which information and
feelings are shared by people through an
exchange of verbal & nonverbal
messages.
•The successful transmission of
information through a common system of
symbols, signs, behavior, speech, writing
or signals.
•The creation of shared understanding
through interactions among two or more
agents.

7. DEFINITIONS Name of Institution
• Communication is any means by which
thought is transferred from one person to
another.
• Communication is the sum of all the things
one person does when he wants to create
understanding in the mind of another. It is
a bridge of meaning. It involves a
systematic and continuous process of
telling , listening and understanding.

8. Name of Institution
THE MEHRABIAN MODEL OF
COMMUNICATION
• 7% of meaning is in words that are
spoken.
• 38% of meaning is paralinguistic (the
manner in which the words are said).
• 55% of meaning is conveyed through
facial expressions.

9. OBJECTIVES OF COMMUNICATION
Name of Institution
• To discourage the spread of misinformation,
ambiguity and rumors which can cause conflicts and
tensions.
• To foster motivation, cooperation and job satisfaction.
• To develop information and understanding among all
workers –group effort.
• To prepare workers for a change – reengineering
processes and culture.
• To encourage the subordinates for rendering active
participation and brain-storming.
• To improve relationships (social &organizational) by
keeping the communication channels open &
accessible.

10. Name of Institution
The 7 Cs of Effective Communication
• Completeness
• Conciseness
• Consideration
• Clarity
• Concreteness
• Courtesy
• Correctness