Website analysis

1.
Flume logo at the top of the
website creates brand
awareness, this creates synergy
across media platforms using the
same logo and makes the artists
name recognisable.
Embedded Music video of the
artists latest track, this keeps
fans up to date with the artists
music and sets up the tone and
image of the artist and the music
for consumers to expect.
Skin of the website has a
gradient from light purple to a
pastel pink to reflect the light
aesthetic of the artists brand.
Hyper links to social media,
merchandise, music and a
newsletter, this expands the artists
reach across the internet, with
links to social networking sites like
Facebook, Instagram and Twitter
which creates a direct connection
from the artist to the fans.
The website skin also features a
bell flower made of gold, the use
of gold in the flower give a
luxurious and professional tone to
the website and the artists star
image. This also makes use of
Interactivity as the flower fades
away as the user scrolls down.
Tour dates are also displayed to
keep fans updated on the artists
shows, the tour grid also
continues the same purple
colour scheme as the skin of the
website emphasising the light
aesthetic of the artists brand.

2. GYKKGYKG
Poster of the artists next show,
this keeps fans up to date with
the artists whereabouts, the
poster also doubles as a
hyperlink to tickets for the show
featured utilising interactivity for
the fans.
Skin of the website is all
black, this reflects the dark
and complex tone of
shlohmo’s music.
Hyper links to social media, merchandise,
music and a newsletter, this expands the
artists reach across the internet, with links to
social networking sites like Facebook,
Instagram and Twitter which creates a direct
connection from the artist to the fans.
Embedded Music video of the
artists latest track, this keeps fans
up to date with the artists music
and sets up the tone and image
of the artist and the music for
consumers to expect.
The poster also feature stencils of
roses which is the same rose
used in shlohmo’s latest album
cover, this helps with brand
recognition giving fans a symbol
to recognise and associate with
the artist.
Record Label logo to utilise
Transferability and so
consumers can associate this
artists with artists from the
same label.
Tour dates are also displayed
to keep fans updated on the
artists shows.

3. Ryan Hemsworth logo in the
artists handwriting. This makes a
connection to the artist for the
listener by having his
handwriting as the logo and
makes the artist name
recognisable. The logo is also in
pink to reflect the light tone of
Ryan’s music.
Embedded tour video, this is
used as a promotional piece to
utilise and boost the artists star
image while also setting up the
tone and image of the artist and
the music for consumers to
expect.
Skin of the website is all white,
this reflects the light tone of
Ryan’s music. while bringing a
clean and professional aesthetic
to the artists star image.
Embedded feeds of all of the
artists social media accounts, this
expands the artists reach across
the internet, with feeds from
social networking sites like
Facebook, Instagram, Twitter and
Soundcloud which creates a
direct connection from the artist
to the fans.
Tour dates are also displayed to
keep fans updated on the artists
shows, the tour grid also
continues the same white and
pink colour scheme as the skin
and logo of the website
emphasising the light aesthetic of
the artists brand.