Nike has been a leader in the sportswear industry for 55 years, capturing 27.4% of the North American market share. It remains the most valuable sports brand with $19.9 billion in annual sales revenue. Nike focuses on emotional marketing campaigns like "Move to Zero" to reduce waste and sponsoring top athletes in various sports to increase brand awareness and skyrocket revenue. They have also run impactful campaigns on issues like cancer prevention, women's empowerment, and LGBTQIA+ advocacy to inspire positive change and further grow their business.
2. Nike has always been the famous
not only among the youngsters
but granny's as well. Founded 55
years ago and it turns out to be
the world’s most valuable brand in
sportswear. It has captured
majority of the market share in
North America around 27.4% and
the sales revenue keeps on adding
each year. It still rocks at top of the
sneaker world with 19.9 Billion.
3.
4. Campaigns & Activities
In terms of their emotional marketing campaigns and strategy Nike has always outperformed the
competition and was always ahead of the curve for example: Nike is on a mission to rescue the planet and
their perspective towards the climate change has always been a threat and they initiated the new “Move to
Zero’’ Campaign in order to reduce the sportswear’s carbon emission and reduce the wastage to absolute
zero.
One of the most important campaigns Nike indulges are Sponsorships and collaborations with Athletes like
Lebron James, Cristiano Ronaldo, Roger Federer and Hip-hop and Rap artists like Kanye West, Drake Jay-z.
all over the globe which increases their brand awareness, sky rocketed their sales revenue
The other Campaign Nike started was the LIVESTRONG which started in order to prevent cancer and to
improve lifestyle of the ones suffered and all the funds would be investing for this launch. This Campaign
increased the sales for Nike more than 45%.
Nike also came up an advertisement on encouraging equality and women empowerment which was
initiated to inspire millions of people to take action. Nike unveiled their campaign, Dream Crazier
collaborating with Megan Rapinoe, Chloe kim and many more honouring female athletes to pursue their
dreams.
Nike teamed up with LGBTQIA+ athletes and designers – Nobody Wins Alone to bring awareness and
showcase a short movie to give tribute to their stories and let their voices be heard.
If your brand wants to be a giant in your industry follow Nike’s strategy, Just do It!
