Nike+ Digital Marketing Strategy
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Nike is developing a 3-prong marketing strategy focused on social media, internet, and mobile to grow its Nike+ brand and increase members, followers, and conversions. The strategy targets active adults in the US aged 18-50 with a mid-level income who enjoy exercise. Nike will maintain and expand its social media followers, use targeted keywords for internet marketing, and promote apps for mobile check-ins. The $2.5 million budget will be allocated across various channels for immediate and seasonal implementation, with results tracked using Google Analytics.
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Nike+ is launching a new digital marketing campaign to promote their fitness tracking devices and rewards program. The campaign will include updating their website to focus on different buyer personas, launching a blog, expanding their social media presence on platforms like Facebook, Twitter and Instagram, and running Google AdWords campaigns. The goal is to increase awareness of Nike+ products by 40% after 6 months and 85% after 12 months through these new digital initiatives. Success will be closely tracked using analytics and metrics from the website, social media, blog and AdWords campaigns.
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
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