The Nike "Just Do It" advertising campaign from 1988 targeted all Americans ages 15-45 by representing sneakers as a fashion statement rather than just athletic gear. The campaign associated Nike products with success through professional athletes and slogans about sports and health, leading customers to feel their purchases could help them achieve greatness. Nike diversified its social media presence on platforms like Facebook, Twitter, YouTube, Pinterest and LinkedIn by creating separate pages for different target audiences and products.