Nike’s “You Can't Stop Us” campaign, launched in July 2020, is a testament to the power of sport to unite and inspire. The campaign features a powerful video showcasing athletes and activists who have overcome adversity and obstacles to achieve greatness.

1. NIKE’S MARKETING
CAMPAIGN:
“YOU CAN’T STOP US”
DIGITAL DIGEST #3 – DAVID CASTANO

2. OVERVIEW
• Launched in July 2020 this campaign is a testament to the power of sport to unite
and inspire. The campaign features athletes from all genders, ethnicities, and
abilities. It demonstrates that regardless of our differences, we all share a common
wish for excellence and pushing ourselves to be the best we can be.

3. VIDEO HIGHLIGHTS
• The video was released when we were in the
middle of the pandemic. People's sensitivity to
the video was high due to the critical situation
that the entire world was going through, so those
positive and encouraging words generated a
great impact and visibility for the campaign.

4. CALL TO
ACTION
• The “You Can’t Stop Us” campaign video by Nike is a powerful
call to action for viewers to embrace inclusion, unity, and social
justice. It’s a reminder that we are all capable of greatness, and
we have the power to inspire positive change in the world.
CAMPAIGN
SUCCESS
• Overall, the "You Can't Stop Us" campaign has
been a major success for Nike, both in terms of
brand awareness and financial performance. It
has demonstrated the power of storytelling and
emotional appeal in driving engagement and
sales, and it has solidified Nike's position as a
leader in the sports marketing industry.