Digital digest 1
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Nike has been a leader in the sportswear industry for 55 years, capturing 27.4% of the North American market share. It remains the most valuable sports brand with $19.9 billion in annual sales revenue. Nike focuses on emotional marketing campaigns like "Move to Zero" to reduce waste and sponsoring top athletes in various sports to increase brand awareness and skyrocket revenue. They have also run impactful campaigns on issues like cancer prevention, women's empowerment, and LGBTQIA+ advocacy to inspire positive change and further grow their business.
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Nike IMC campaign
Nike faced declining global sales in the late 1980s, falling behind Reebok. To regain market leadership, Nike's strategy was to promote its shoes as fashion accessories rather than just athletic gear. Nike signed iconic athlete endorsers like Michael Jordan and targeted all demographics. Through various marketing campaigns emphasizing passion and determination, Nike was able to increase its market share and global sales significantly by the early 1990s, rising to become one of the most successful brands of that decade.
Campaign analysis
Adidas launched its NEO label in 2012 targeting 14-19 year olds. It hired Iris Worldwide, a digital marketing agency, to promote the second NEO collection designed by Selena Gomez. Iris created a viral marketing campaign using the hashtag #NEOsneakpeek across social media platforms. Fans had to solve puzzles to find hidden YouTube videos of the collection. The campaign was highly successful, driving over 400,000 video views and trending worldwide on Twitter at the collection launch. It achieved the highest engagement of any 2014 Adidas campaign and increased the brand's online mentions by 10%. The document analyzes the campaign's use of social media to engage fans on a global scale.
Final Nike Presentation
Nike's online marketing strategy for the next 10 years aims to use social media to develop a sense of community for athletes, promote events online and around the world, and motivate athletes through social media prizes and events. Key aspects include leading the industry using online communication, fighting for social issues via media, having athletes endorse products on social media, and revolutionizing itself yearly with new concepts. 10% of Nike's budget will go to social media and their online strategy.
Presentation on Nike
This document summarizes information about the athletic company Nike. It discusses that Nike was founded in 1964 and is now the largest supplier of athletic shoes and apparel worldwide. It generates over $34 billion in revenue annually. Nike promotes its brand through high-profile sponsorship deals and advertising campaigns featuring star athletes and motivational slogans like "Just Do It". However, the company has also faced controversy over its endorsement of Colin Kaepernick, a football player who knelt during the national anthem to protest racial injustice.
Nike n adidas
Nike is a major sportswear and footwear company founded in 1962 that is the global market leader. Some of Nike's core marketing strategies include sponsoring athletes to promote products, segmenting their market to target athletes, and partnering with Apple on the "Nike+" product line that integrates shoes and music playback. While these strategies have been costly and carry risks if endorsed athletes face scandals, they have also helped Nike expand globally. If competing, Adidas could invest more in innovative advertising technologies, sponsor regional sports and athletes, and shift marketing to target youth with a focus on fashion.
NIKE Inc and Brand Promotion
Nike is the world's largest athletic footwear and apparel company based in Oregon. It commands about 10% of the global athletic apparel market and 35% share of the footwear market. Nike uses an integrated marketing communications approach including advertising, digital marketing, celebrity endorsements, sponsorships, customer service and promotions. Key aspects of Nike's promotion strategy are heavy investments in social media platforms like Facebook, Twitter and Instagram and using star athletes and celebrities to promote its brand and products.
Nike
The document provides information about Nike, including its vision, mission, overview, product categories, brands, and latest innovative products. It discusses Nike's group members for a project, lists its top 10 brand ambassadors such as Michael Jordan and LeBron James. It also includes analyses of Nike's competitive advantage, marketing strategy, Porter's 5 forces model, countries it operates in, and SWOT analysis.
Nike
NIKE was founded in 1964 as Blue Ribbon Sports and officially became NIKE, Inc. in 1971. NIKE believes in the Pyramid of Influence model which involves awareness, conceptual models, tools and techniques, and empowerment. NIKE's slogan is "Just Do It" and they conduct various marketing events featuring athletic stars. Some examples are the 1988 "Just Do It" campaign and Tiger Woods' NIKE Golf web talkbacks. NIKE also holds worldwide running events like NIKE+ Human Race to promote sports. While NIKE has high advertising expenses, competition, and increasing costs as cons, they face risks such as counterfeiting, currency fluctuations, and changing consumer tastes. To compete with NIKE,
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Nike IMC campaign
Nike faced declining global sales in the late 1980s, falling behind Reebok. To regain market leadership, Nike's strategy was to promote its shoes as fashion accessories rather than just athletic gear. Nike signed iconic athlete endorsers like Michael Jordan and targeted all demographics. Through various marketing campaigns emphasizing passion and determination, Nike was able to increase its market share and global sales significantly by the early 1990s, rising to become one of the most successful brands of that decade.
Campaign analysis
Adidas launched its NEO label in 2012 targeting 14-19 year olds. It hired Iris Worldwide, a digital marketing agency, to promote the second NEO collection designed by Selena Gomez. Iris created a viral marketing campaign using the hashtag #NEOsneakpeek across social media platforms. Fans had to solve puzzles to find hidden YouTube videos of the collection. The campaign was highly successful, driving over 400,000 video views and trending worldwide on Twitter at the collection launch. It achieved the highest engagement of any 2014 Adidas campaign and increased the brand's online mentions by 10%. The document analyzes the campaign's use of social media to engage fans on a global scale.
Final Nike Presentation
Nike's online marketing strategy for the next 10 years aims to use social media to develop a sense of community for athletes, promote events online and around the world, and motivate athletes through social media prizes and events. Key aspects include leading the industry using online communication, fighting for social issues via media, having athletes endorse products on social media, and revolutionizing itself yearly with new concepts. 10% of Nike's budget will go to social media and their online strategy.
Presentation on Nike
This document summarizes information about the athletic company Nike. It discusses that Nike was founded in 1964 and is now the largest supplier of athletic shoes and apparel worldwide. It generates over $34 billion in revenue annually. Nike promotes its brand through high-profile sponsorship deals and advertising campaigns featuring star athletes and motivational slogans like "Just Do It". However, the company has also faced controversy over its endorsement of Colin Kaepernick, a football player who knelt during the national anthem to protest racial injustice.
Nike n adidas
Nike is a major sportswear and footwear company founded in 1962 that is the global market leader. Some of Nike's core marketing strategies include sponsoring athletes to promote products, segmenting their market to target athletes, and partnering with Apple on the "Nike+" product line that integrates shoes and music playback. While these strategies have been costly and carry risks if endorsed athletes face scandals, they have also helped Nike expand globally. If competing, Adidas could invest more in innovative advertising technologies, sponsor regional sports and athletes, and shift marketing to target youth with a focus on fashion.
NIKE Inc and Brand Promotion
Nike is the world's largest athletic footwear and apparel company based in Oregon. It commands about 10% of the global athletic apparel market and 35% share of the footwear market. Nike uses an integrated marketing communications approach including advertising, digital marketing, celebrity endorsements, sponsorships, customer service and promotions. Key aspects of Nike's promotion strategy are heavy investments in social media platforms like Facebook, Twitter and Instagram and using star athletes and celebrities to promote its brand and products.
Nike
The document provides information about Nike, including its vision, mission, overview, product categories, brands, and latest innovative products. It discusses Nike's group members for a project, lists its top 10 brand ambassadors such as Michael Jordan and LeBron James. It also includes analyses of Nike's competitive advantage, marketing strategy, Porter's 5 forces model, countries it operates in, and SWOT analysis.
Nike
NIKE was founded in 1964 as Blue Ribbon Sports and officially became NIKE, Inc. in 1971. NIKE believes in the Pyramid of Influence model which involves awareness, conceptual models, tools and techniques, and empowerment. NIKE's slogan is "Just Do It" and they conduct various marketing events featuring athletic stars. Some examples are the 1988 "Just Do It" campaign and Tiger Woods' NIKE Golf web talkbacks. NIKE also holds worldwide running events like NIKE+ Human Race to promote sports. While NIKE has high advertising expenses, competition, and increasing costs as cons, they face risks such as counterfeiting, currency fluctuations, and changing consumer tastes. To compete with NIKE,
Nike - Strategic Marketing
Case study on Nike's Marketing strategy - Nike is the top athletic apparel and footwear manufacturer in the world. This presentation will give you an insight of how Nike changed the marketing scenario of the sports equipment industry. Started off as a small company which only made running shoes for athletes by athletes, in just a short span of time, it rose to become the leading competitor of the sports industry.
Nike's Sneaker Collaboration Strategy
In recent years, sneaker collaboration, as a unique marketing tool, has been a significant part of the sneaker brand heat strategy. Nike uses Sneaker Collaboration Strategy to increase its brand awareness.
Integrated Marketing Communications at Nike
Topic: Integrated Marketing Communication channels
A evaluation of integrated marketing communications (IMC) as applied to Nike, Inc.
Nike - CSR Strategy and Marketing Mix
1. Nike has achieved success through a strategy focused on quality products, constant innovation, and aggressive marketing.
2. They emphasize innovation in product development and a sustainable supply chain process.
3. Nike promotes its brand through an iconic logo, high-profile sponsorships, a 360-degree marketing approach across various media platforms, and social responsibility initiatives.
Nike
Nike is a major manufacturer and seller of athletic shoes and apparel founded in 1964. It is headquartered in Oregon and employs over 73,000 people worldwide. In 2017, Nike generated $34 billion in global revenue. In addition to selling products under its own brand, Nike also owns brands like Converse, Hurley, and Jordan. Nike has leveraged digital platforms like its Nike, Run Club, Training Club, and SNKRS apps to promote its footwear and engage over 100 million users. The company continues to release new sneaker designs and collaborate with other brands to drive innovation in the athletic shoe market.
Just do it
This document summarizes Nike's iconic "Just Do It" marketing campaign from 1988-1998. It discusses how the campaign helped increase Nike's market share in the US from 18% to 43% and global sales from $877 million to $9.2 billion over 10 years. The campaign tapped into the 1980s fitness craze and was effective in linking Nike shoes to celebrity athletes and portraying Nike as a trusted, durable brand.
Nike+ Digital Marketing Strategy
Nike is developing a 3-prong marketing strategy focused on social media, internet, and mobile to grow its Nike+ brand and increase members, followers, and conversions. The strategy targets active adults in the US aged 18-50 with a mid-level income who enjoy exercise. Nike will maintain and expand its social media followers, use targeted keywords for internet marketing, and promote apps for mobile check-ins. The $2.5 million budget will be allocated across various channels for immediate and seasonal implementation, with results tracked using Google Analytics.
Nike+ presentation
This document outlines a digital marketing plan for Nike+ running products. It identifies the target markets as recreational and professional runners interested in tracking activities. The primary goal is to educate the market on Nike+ products and their benefits, while the secondary goal is to increase sales. Key performance indicators include engagement on social media and changes in product sales. The main strategy is to create an online community for Nike+ users and non-users through social media to extend the brand and provide opportunities to participate and share. Tactics include social media, blogging, pitching bloggers, press releases, Google Adwords, and content marketing. An estimated budget is provided for various digital marketing components.
Garnier
Garnier aims to bring its brand purpose to life through a megabrand platform that creates shopper relevance. Choosing beauty products is an important personal moment that reflects one's identity. Garnier's strategy is to join women on a beautiful quest, acting as a beauty partner to help them become the woman they want to be while also being good for the planet. Garnier aligns its beauty mission with sustainability so that women never have to sacrifice and can feel good about using its products.
A presentation on Nike- It's products and future aspects
Nike was founded in 1964 as Blue Ribbon Sports and became known as Nike Inc. in 1978. It is headquartered in Oregon and is a major manufacturer and designer of sports apparel, footwear, equipment, and accessories. Nike generates over $25 billion in annual revenue and employs over 44,000 people worldwide. The company aims to bring innovation to athletes through product design and development.
Nike
The 1988 Nike "Just Do It" campaign was the company's first wide-scale advertising campaign and used their famous slogan to encourage people to exercise and reach their athletic goals. The simple video showing someone putting on shoes and going for a run became instantly famous and hugely successful in spreading Nike's message worldwide. As a result of continuing successful marketing like this campaign, Nike has grown enormously over the years from a small startup to become a global leader in the athletic footwear and apparel industry, with a multi-billion dollar annual marketing budget and market share boosted by celebrity endorsements.
Dream crazier
Nike and Serena Williams teamed up to create the "Dream Crazier" campaign to encourage women to pursue their dreams. The commercial aired during the Oscars and went viral with over 6 million views on YouTube in just one day. The ad was described as empowering and sparked positive discussions about inclusion and empowering all people regardless of gender or background. Marketers can learn from Nike's success in spreading their message widely across different social media platforms to generate buzz around important issues.
Digital Marketing of Nike
Nike is a major manufacturer of athletic shoes and apparel. It uses emotional branding in its advertising by telling the story of the hero's journey. Nike advertisements portray athletes overcoming adversity to achieve victory, inspiring customer loyalty. For example, one ad shows Kyrie Irving's father sacrificing for his son so he could achieve his basketball dreams. Another features plus-sized university cheerleaders overcoming stereotypes. Nike combines digital marketing with responsive customer care to provide a coherent customer experience across channels.
Nike She Runs The Night campaign
The Nike "She Runs the Night" campaign from 2012 was aimed at rejuvenating and rebranding Nike's image for female runners. It created an online community for women runners to discuss and achieve running goals together. The campaign utilized real female runners as ambassadors and brand representatives on social media to promote the campaign and recruit more runners. It was highly successful, exceeding all key performance indicators by building a larger community than planned and increasing fourth quarter revenues for Nike. The integrated marketing strategy included advertising, media relations, promotional events, a mobile app, and extensive use of social media.
case stude ppt on nike
Nike is an American corporation that designs, develops, and markets athletic footwear, apparel, equipment, and accessories. It was founded in 1964 and is headquartered near Portland, Oregon. Philip Knight co-founded the company and served as chairman, while Mark Parker currently serves as CEO. Nike utilizes various marketing strategies like celebrity endorsements and sponsorships to promote its products and maintains a strong brand image. However, these strategies also carry risks if market and consumer trends change rapidly. Nike must continue innovating and adapting to stay ahead of competitors in the sportswear industry.
Nike
Nike was founded in 1964 and focused on designing high quality running shoes. It believed in influencing top athletes to influence others. In 1988, Nike launched its famous "Just Do It" campaign challenging people to pursue their goals. It also partnered with famous cyclist to sell products and support his campaign overseas. The document then discusses Nike's marketing strategy and risks, and how Adidas could compete with Nike by sponsoring rival athletes, expanding product diversity and countries.
P1 advertising media
The Nike "Just Do It" advertising campaign from 1988 targeted all Americans ages 15-45 by representing sneakers as a fashion statement rather than just athletic gear. The campaign associated Nike products with success through professional athletes and slogans about sports and health, leading customers to feel their purchases could help them achieve greatness. Nike diversified its social media presence on platforms like Facebook, Twitter, YouTube, Pinterest and LinkedIn by creating separate pages for different target audiences and products.
Nike FIND YOUR GREATNESS Campaign Analysis.pptx
The document summarizes Nike's "Find Your Greatness" marketing campaign from 2012. The campaign's key messages were to motivate and provide energy for common athletes to celebrate accomplishments and experience sports. The objectives were to inspire all athletes, not just professionals, to achieve their goals through persistence and overcoming adversity. Nike communicated the campaign through social media, digital channels, billboards, and TV in 25 countries. The strategy was to sell an emotional dream through compelling content while promoting their brand and products.
Nike company
Nike was founded in the 1960s and has grown to be a global leader in athletic footwear and apparel. Its vision is to inspire athletes worldwide and its mission is to expand human potential. It has key product categories like running, basketball, and soccer. While most shoes are manufactured in Asia, Nike has stores globally and aims to be a sustainable brand. It competes against other athletic brands and influences culture through celebrity partnerships and campaigns.
Nike vs. Adidas (2)
The document provides information on the promotional strategies of Nike and Adidas. It discusses their approaches to advertising, public relations, personal selling, sales promotion, direct marketing, social media marketing and placement. Both companies invest heavily in celebrity endorsements and use emotional branding in their advertising. They also make significant efforts in the areas of public relations, CSR initiatives and reputation management. Nike and Adidas utilize similar strategies across various channels to target customers aged 15-30 interested in sports and fashion.
nike nothing beats a londoner.pptx
This document summarizes Nike's "Nothing Beats a Londoner" advertising campaign from 2018. The campaign aimed to raise Nike's profile and promote sports and fitness for young Londoners. It featured over 250 real amateur athletes across various sports in locations around London. The campaign utilized social media and video advertising to showcase the diversity and passion of London youth. However, it received some criticism for not representing all of London's population and faced legal issues over its use of the term "LDNR".
Nike Case Study
Nike was founded in 1962 as Blue Ribbon Sports by Phil Knight to provide high-quality, affordable shoes designed by athletes for athletes. It grew to sponsor major sports leagues and athletes. By the 1980s, Nike had signed Michael Jordan and released the popular Air Jordan line of basketball shoes. In the 1990s and 2000s, Nike expanded globally and into new sports through sponsorships and brand endorsements, including signing Tiger Woods for golf and Lance Armstrong for its Livestrong campaign. Today, Nike has over 30% of the global shoe market and uses innovative technology, celebrity endorsements, and virtual experiences to engage customers around the world.
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Nike - Strategic Marketing
Case study on Nike's Marketing strategy - Nike is the top athletic apparel and footwear manufacturer in the world. This presentation will give you an insight of how Nike changed the marketing scenario of the sports equipment industry. Started off as a small company which only made running shoes for athletes by athletes, in just a short span of time, it rose to become the leading competitor of the sports industry.
Nike's Sneaker Collaboration Strategy
In recent years, sneaker collaboration, as a unique marketing tool, has been a significant part of the sneaker brand heat strategy. Nike uses Sneaker Collaboration Strategy to increase its brand awareness.
Integrated Marketing Communications at Nike
Topic: Integrated Marketing Communication channels
A evaluation of integrated marketing communications (IMC) as applied to Nike, Inc.
Nike - CSR Strategy and Marketing Mix
1. Nike has achieved success through a strategy focused on quality products, constant innovation, and aggressive marketing.
2. They emphasize innovation in product development and a sustainable supply chain process.
3. Nike promotes its brand through an iconic logo, high-profile sponsorships, a 360-degree marketing approach across various media platforms, and social responsibility initiatives.
Nike
Nike is a major manufacturer and seller of athletic shoes and apparel founded in 1964. It is headquartered in Oregon and employs over 73,000 people worldwide. In 2017, Nike generated $34 billion in global revenue. In addition to selling products under its own brand, Nike also owns brands like Converse, Hurley, and Jordan. Nike has leveraged digital platforms like its Nike, Run Club, Training Club, and SNKRS apps to promote its footwear and engage over 100 million users. The company continues to release new sneaker designs and collaborate with other brands to drive innovation in the athletic shoe market.
Just do it
This document summarizes Nike's iconic "Just Do It" marketing campaign from 1988-1998. It discusses how the campaign helped increase Nike's market share in the US from 18% to 43% and global sales from $877 million to $9.2 billion over 10 years. The campaign tapped into the 1980s fitness craze and was effective in linking Nike shoes to celebrity athletes and portraying Nike as a trusted, durable brand.
Nike+ Digital Marketing Strategy
Nike is developing a 3-prong marketing strategy focused on social media, internet, and mobile to grow its Nike+ brand and increase members, followers, and conversions. The strategy targets active adults in the US aged 18-50 with a mid-level income who enjoy exercise. Nike will maintain and expand its social media followers, use targeted keywords for internet marketing, and promote apps for mobile check-ins. The $2.5 million budget will be allocated across various channels for immediate and seasonal implementation, with results tracked using Google Analytics.
Nike+ presentation
This document outlines a digital marketing plan for Nike+ running products. It identifies the target markets as recreational and professional runners interested in tracking activities. The primary goal is to educate the market on Nike+ products and their benefits, while the secondary goal is to increase sales. Key performance indicators include engagement on social media and changes in product sales. The main strategy is to create an online community for Nike+ users and non-users through social media to extend the brand and provide opportunities to participate and share. Tactics include social media, blogging, pitching bloggers, press releases, Google Adwords, and content marketing. An estimated budget is provided for various digital marketing components.
Garnier
Garnier aims to bring its brand purpose to life through a megabrand platform that creates shopper relevance. Choosing beauty products is an important personal moment that reflects one's identity. Garnier's strategy is to join women on a beautiful quest, acting as a beauty partner to help them become the woman they want to be while also being good for the planet. Garnier aligns its beauty mission with sustainability so that women never have to sacrifice and can feel good about using its products.
A presentation on Nike- It's products and future aspects
Nike was founded in 1964 as Blue Ribbon Sports and became known as Nike Inc. in 1978. It is headquartered in Oregon and is a major manufacturer and designer of sports apparel, footwear, equipment, and accessories. Nike generates over $25 billion in annual revenue and employs over 44,000 people worldwide. The company aims to bring innovation to athletes through product design and development.
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A presentation on Nike- It's products and future aspects
A presentation on Nike- It's products and future aspects
Similar to Digital digest 1
Nike
The 1988 Nike "Just Do It" campaign was the company's first wide-scale advertising campaign and used their famous slogan to encourage people to exercise and reach their athletic goals. The simple video showing someone putting on shoes and going for a run became instantly famous and hugely successful in spreading Nike's message worldwide. As a result of continuing successful marketing like this campaign, Nike has grown enormously over the years from a small startup to become a global leader in the athletic footwear and apparel industry, with a multi-billion dollar annual marketing budget and market share boosted by celebrity endorsements.
Dream crazier
Nike and Serena Williams teamed up to create the "Dream Crazier" campaign to encourage women to pursue their dreams. The commercial aired during the Oscars and went viral with over 6 million views on YouTube in just one day. The ad was described as empowering and sparked positive discussions about inclusion and empowering all people regardless of gender or background. Marketers can learn from Nike's success in spreading their message widely across different social media platforms to generate buzz around important issues.
Digital Marketing of Nike
Nike is a major manufacturer of athletic shoes and apparel. It uses emotional branding in its advertising by telling the story of the hero's journey. Nike advertisements portray athletes overcoming adversity to achieve victory, inspiring customer loyalty. For example, one ad shows Kyrie Irving's father sacrificing for his son so he could achieve his basketball dreams. Another features plus-sized university cheerleaders overcoming stereotypes. Nike combines digital marketing with responsive customer care to provide a coherent customer experience across channels.
Nike She Runs The Night campaign
The Nike "She Runs the Night" campaign from 2012 was aimed at rejuvenating and rebranding Nike's image for female runners. It created an online community for women runners to discuss and achieve running goals together. The campaign utilized real female runners as ambassadors and brand representatives on social media to promote the campaign and recruit more runners. It was highly successful, exceeding all key performance indicators by building a larger community than planned and increasing fourth quarter revenues for Nike. The integrated marketing strategy included advertising, media relations, promotional events, a mobile app, and extensive use of social media.
case stude ppt on nike
Nike is an American corporation that designs, develops, and markets athletic footwear, apparel, equipment, and accessories. It was founded in 1964 and is headquartered near Portland, Oregon. Philip Knight co-founded the company and served as chairman, while Mark Parker currently serves as CEO. Nike utilizes various marketing strategies like celebrity endorsements and sponsorships to promote its products and maintains a strong brand image. However, these strategies also carry risks if market and consumer trends change rapidly. Nike must continue innovating and adapting to stay ahead of competitors in the sportswear industry.
Nike
Nike was founded in 1964 and focused on designing high quality running shoes. It believed in influencing top athletes to influence others. In 1988, Nike launched its famous "Just Do It" campaign challenging people to pursue their goals. It also partnered with famous cyclist to sell products and support his campaign overseas. The document then discusses Nike's marketing strategy and risks, and how Adidas could compete with Nike by sponsoring rival athletes, expanding product diversity and countries.
P1 advertising media
The Nike "Just Do It" advertising campaign from 1988 targeted all Americans ages 15-45 by representing sneakers as a fashion statement rather than just athletic gear. The campaign associated Nike products with success through professional athletes and slogans about sports and health, leading customers to feel their purchases could help them achieve greatness. Nike diversified its social media presence on platforms like Facebook, Twitter, YouTube, Pinterest and LinkedIn by creating separate pages for different target audiences and products.
Nike FIND YOUR GREATNESS Campaign Analysis.pptx
The document summarizes Nike's "Find Your Greatness" marketing campaign from 2012. The campaign's key messages were to motivate and provide energy for common athletes to celebrate accomplishments and experience sports. The objectives were to inspire all athletes, not just professionals, to achieve their goals through persistence and overcoming adversity. Nike communicated the campaign through social media, digital channels, billboards, and TV in 25 countries. The strategy was to sell an emotional dream through compelling content while promoting their brand and products.
Nike company
Nike was founded in the 1960s and has grown to be a global leader in athletic footwear and apparel. Its vision is to inspire athletes worldwide and its mission is to expand human potential. It has key product categories like running, basketball, and soccer. While most shoes are manufactured in Asia, Nike has stores globally and aims to be a sustainable brand. It competes against other athletic brands and influences culture through celebrity partnerships and campaigns.
Nike vs. Adidas (2)
The document provides information on the promotional strategies of Nike and Adidas. It discusses their approaches to advertising, public relations, personal selling, sales promotion, direct marketing, social media marketing and placement. Both companies invest heavily in celebrity endorsements and use emotional branding in their advertising. They also make significant efforts in the areas of public relations, CSR initiatives and reputation management. Nike and Adidas utilize similar strategies across various channels to target customers aged 15-30 interested in sports and fashion.
nike nothing beats a londoner.pptx
This document summarizes Nike's "Nothing Beats a Londoner" advertising campaign from 2018. The campaign aimed to raise Nike's profile and promote sports and fitness for young Londoners. It featured over 250 real amateur athletes across various sports in locations around London. The campaign utilized social media and video advertising to showcase the diversity and passion of London youth. However, it received some criticism for not representing all of London's population and faced legal issues over its use of the term "LDNR".
Nike Case Study
Nike was founded in 1962 as Blue Ribbon Sports by Phil Knight to provide high-quality, affordable shoes designed by athletes for athletes. It grew to sponsor major sports leagues and athletes. By the 1980s, Nike had signed Michael Jordan and released the popular Air Jordan line of basketball shoes. In the 1990s and 2000s, Nike expanded globally and into new sports through sponsorships and brand endorsements, including signing Tiger Woods for golf and Lance Armstrong for its Livestrong campaign. Today, Nike has over 30% of the global shoe market and uses innovative technology, celebrity endorsements, and virtual experiences to engage customers around the world.
Nike #Equality Campaign.pptx
The PowerPoint slides highlight one of the effective campaigns of Nike: #Equality campaign. The campaign was focused at equality, diversity, and social justice. It is one of the most effective marketing campaigns that not only aims at creating brand awareness but also addressed the social issues of racial discrimination.
MRK 634 SFF Nike’s marketing campaign.pptx
Nike’s “You Can't Stop Us” campaign, launched in July 2020, is a testament to the power of sport to unite and inspire. The campaign features a powerful video showcasing athletes and activists who have overcome adversity and obstacles to achieve greatness.
Nike Equality Campaign
Nike launched an equality campaign with the goal of attracting new customers who relate to its message of equality, donating $5 million to equality charities, and selling items from its Black History Month collection. The campaign video featured sports icons like LeBron James and Serena Williams advocating for inclusivity, equality, and respect both on and off the field. Nike used celebrity endorsements, social media marketing, posters, billboards, and equality apparel to bring awareness to its simple yet powerful message that "worth should outshine colour."
Nike
This document summarizes information about Nike Sports Agency and Nike's marketing strategies. It discusses Nike's target audience, competitive analysis, brand awareness tactics, internal structure, ability to implement promotional programs, communications processes, and advertising objectives and plans for a new "Nike Full Effect" agency branch. Key points are that Nike has a broad target audience, top competitors include Adidas and Under Armour, and it utilizes brand ambassadors, sponsorships, and social media to build awareness and loyalty.
Digital marketing
The document discusses the beverage industry and various soft drink brands' digital marketing strategies. It provides information on revenue and consumption of the soft drinks segment in India. It also contains data on social media followers, posts, and videos of brands like Coca-Cola, Pepsi, Sprite, Mountain Dew, and Thums Up. Finally, it summarizes some of the major digital campaigns run by these brands, with Coca-Cola cited as the best digital marketer due to its partnerships, social media presence, engagement, and campaigns.
Nike equality campaign
Nike launched an equality campaign during a time of racism in sports to promote treating everyone equally and end discrimination. They used famous athletes in an advertisement to bring attention to their message of equality and respect for all people. Through this campaign, Nike aimed to gain the trust of their customers by showing they support racial equality, earn respect as an ethical organization, and improve their public image worldwide.
Unit 1 Power Point
This document provides an overview and analysis of Nike's 2012 "MakeItCount" cross-media advertising campaign. It describes the campaign's purpose of promoting Nike's brand and products around major sporting events. Key aspects summarized include the campaign using inspirational quotes from athletes like Mo Farah in print and social media ads. It also discusses the production process, distribution across various media platforms, and regulatory compliance of the campaign.
Nike She Runs Campaign
Nike was founded in 1964 and has grown to become a major sports brand known for its "Just Do It" slogan. In recent years, Nike has focused on digital marketing campaigns, including launching social media campaigns and digital trainer tournaments. These efforts have been successful in boosting Nike's brand loyalty and online sales, contributing to a 13% rise in overall revenue.
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5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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Euro 2024 Predictions - Group Stage Outcomes
Here are our Euro 2024 predictions for the group stages
Will England make it through the group stages?, Will Germany use the home advantage to full effect?
Follow our progress, see how many we get right
If you want to join in let us know before the first game kick off and we can invite you to our private league
or join in with our friends at DeeperThanBlue
https://www.linkedin.com/posts/activity-7204868572995538944-qejG
https://www.selectdistinct.co.uk/2024/06/13/euro-2024-match-predictions/
#EURO2024 #Germany2024 #England #EURO2024predictions
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6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
一比一原版(Curtin毕业证)科廷大学毕业证如何办理
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Psaroudakis: Family and Football – The Psaroudakis Success Story
Psaroudakis, a name that resonates with football fans around the globe, is a testament to the powerful synergy between familial support and individual passion. Born on March 10, 1992, in the historic city of Heraklion, Crete, Psaroudakis’ journey to international football stardom is a compelling narrative of dedication, perseverance, and unwavering family support. His story not only highlights his athletic prowess but also underscores the crucial role his family played in shaping his career and character.
Psaroudakis’ early life in Heraklion was deeply influenced by a supportive and nurturing family environment. His father, a former semi-professional footballer, recognized Psaroudakis’ potential from an early age. Acting as his first coach, his father’s guidance was instrumental in igniting Psaroudakis’ passion for football. This paternal influence instilled in him a strong work ethic and fundamental skills that would become the foundation of his future success. His mother, a dedicated homemaker, provided a stable and nurturing environment, ensuring that Psaroudakis could pursue his dreams without any hindrances.
From a young age, Psaroudakis showed an innate talent for football. Growing up in Heraklion, he spent countless hours playing football in local parks and streets with friends and family. His natural ability was evident even in these informal settings, and his enthusiasm for the game was infectious. By the age of five, Psaroudakis had joined a local youth football club, where his skills began to flourish. His father’s role as his first coach during these formative years was crucial, as he emphasized not only technical skills but also the importance of discipline and teamwork.
The transition from playing in local parks to joining a structured football environment marked a significant step in Psaroudakis’ journey. At the age of ten, he joined the youth academy of OFI Crete, one of Greece’s most esteemed football clubs. This move marked the beginning of a more rigorous and professional approach to his training. The academy environment was demanding, focusing on honing technical abilities and instilling values of sportsmanship and dedication. Psaroudakis’ dedication to his craft was evident as he quickly rose through the ranks, becoming a standout player in the youth teams.
The support of Psaroudakis’ family was unwavering during this critical period. His father continued to be a source of guidance and mentorship, while his mother ensured that he had everything he needed to succeed. Their collective efforts created a balanced environment where Psaroudakis could focus entirely on his development as a footballer. This familial support was not just about providing the basics; it was about creating an environment where Psaroudakis felt encouraged and motivated to pursue his dreams relentlessly.
As Psaroudakis transitioned from the youth academy to professional football, the challenges became more significant.
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Digital digest 1
- 1. Digital Digest 1 Submitted by – Atif Mustafa Shervani
- 2. Nike has always been the famous not only among the youngsters but granny's as well. Founded 55 years ago and it turns out to be the world’s most valuable brand in sportswear. It has captured majority of the market share in North America around 27.4% and the sales revenue keeps on adding each year. It still rocks at top of the sneaker world with 19.9 Billion.
- 4. Campaigns & Activities In terms of their emotional marketing campaigns and strategy Nike has always outperformed the competition and was always ahead of the curve for example: Nike is on a mission to rescue the planet and their perspective towards the climate change has always been a threat and they initiated the new “Move to Zero’’ Campaign in order to reduce the sportswear’s carbon emission and reduce the wastage to absolute zero. One of the most important campaigns Nike indulges are Sponsorships and collaborations with Athletes like Lebron James, Cristiano Ronaldo, Roger Federer and Hip-hop and Rap artists like Kanye West, Drake Jay-z. all over the globe which increases their brand awareness, sky rocketed their sales revenue The other Campaign Nike started was the LIVESTRONG which started in order to prevent cancer and to improve lifestyle of the ones suffered and all the funds would be investing for this launch. This Campaign increased the sales for Nike more than 45%. Nike also came up an advertisement on encouraging equality and women empowerment which was initiated to inspire millions of people to take action. Nike unveiled their campaign, Dream Crazier collaborating with Megan Rapinoe, Chloe kim and many more honouring female athletes to pursue their dreams. Nike teamed up with LGBTQIA+ athletes and designers – Nobody Wins Alone to bring awareness and showcase a short movie to give tribute to their stories and let their voices be heard. If your brand wants to be a giant in your industry follow Nike’s strategy, Just do It!
- 5. Thank You!