Presentation of module 9

1. Associated
Partners:
This project is funded by the European Union
INTRODUCTION
We thank the European Union, the Turkish Government and the
Chamber of Commerce of Santiago de Compostela for the
opportunity to develop, together with other collaborating entities, the
always necessary support to SMEs in their first business steps.
The first business steps of any economic activity together with a clear
knowledge of what to do at all times and how to evolve or advance
the value proposition or the choice or change of communication
channels is where the saving of time and the use of opportunities.
If we also conclude that IMS - Ideas & Market Solutions is a strategic
consultancy in which we help SMEs to carry out major or minor
projects, since we are specialists both in business (structure,
hierarchy, treasury, functions, policies and procedures) and in clients
(segmentation, personal costumer, communication, quality and
loyalty, etc)… then the circle closes. A brief description of our
company is:
  That we are a multidisciplinary team in which we help other
entrepreneurs, large or small, to make adjustments, needs

2. Associated
Partners:
This project is funded by the European Union
(from simpler to more complex) or evolutions and novelties in
their company and in the choice, appeal and loyalty of their
clients. To perform these
  actions the employer lacks the time, knowledge or
equipment to carry them out in a given time; That is why it
hires consultants like IMS. That the value of IMS is found: in
your team, multidisciplinary and in continuous training in which
all the members have worked for a large company and have
had or still have their own company ... in this way you can
better help anyone another businessman because situations
similar to the ones he lives have already been experienced.
  Efficacy, objectivity and speed because knowing what steps
to take, at what times and in what way the consequence is that
those steps are irretrievably taken. Finally, the most important
value of IMS is the knowledge of how the current customer
consumes, what he demands and what he wants, already in his
modes and means of consumption and in his evolution,
wherever he is.

3. Associated
Partners:
This project is funded by the European Union
Therefore, if you have already decided to start a company or
business, starting your business activity in some way, from IMS we are
going to show you how to do a Business Plan and what tools you
should provide for it, with some complementary readings and
examples so that you can increase your perception and solutions that
we propose.
MODULE 9: Business Plan
In this training we are going to introduce ourselves into the
importance of carrying out a business plan, how it is done and what
tools we will need to have everything in a simple way and that it can
have an evolution.
RECIPIENTS:
The recipients of this course proposed by EUROFEM are Turkish
entrepreneurs and businesswomen with the intention of growing and
improving in their day-to-day life, using the knowledge that active
companies in the European Union provide them.

4. Associated
Partners:
This project is funded by the European Union
These entrepreneurs and businesswomen will receive knowledge in
the English language, having as a common language for correct
communication, although they are supported by an English to Turkish
translator.
All companies are sensitive to carrying out a Business Plan and we
must put aside that it is only carried out at the beginning. On the
contrary, the more you analyze your business model, the sooner you
will detect points of improvement and move forward.
DURATION:
The duration of the connection is approximately 3.5h - 4h, distributed
as follows:
- 30 min: presentation of Ideas Market Solutions
- 2.5 hours: content and training
- 30 -45 min: for questions and comments
- All questions addressed to each particular case will be answered
if possible at the time as long as they can be of help to other
people, if not, we will ask them to do them through email once

5. Associated
Partners:
This project is funded by the European Union
the connection is completed through our service of "Queries" for
what they need.
CONTENT STRUCTURE AND DESCRIPTION
What is a Business Plan
A Business Plan is a written document that has the function of
collecting all the information of a business model. This business
model may be in an initial phase, as an entrepreneur, or it may already
be an ongoing company but you need to put your business model in
writing in a document.
What and who is a business plan for?
The Business Plan of a company has multiple purposes, although they
all have a common purpose: to put your idea or business model in
writing and have a realistic vision of all this.

6. Associated
Partners:
This project is funded by the European Union
It is very important that within everything you can get to say about
your business model, you focus on what is important and that the
person to whom this Business Plan is directed when they finish
reading it, fully understand what it consists of, what it is. your value
and its profitability.
You can use it to:
- - To present it to an investor, bank, etc ...
- - To put order to all the ideas that you have in the beginning
when you are an entrepreneur
- - To improve your business model on the strengths that you
have detected when already in operation
- - It serves as a daily address so as not to deviate on the path
that has been marked.
- - To easily see your business model
- -….
It explains each of the areas involved in the development of a
business model and depending on who it is addressed to, the
wording must be adapted.
For example:

7. Associated
Partners:
This project is funded by the European Union
- - To present it to a bank, we must emphasize more on the
numbers and its high profitability.
- - To present it to a Business Angel, we must emphasize the
great competitive advantage that our idea brings and that we
are facing an idea of exponential growth.
- - If it is for you, it should be more concise and direct, so that it is
easy to see and understand. Almost schematically.
- -… ..
Structure
The structure of a Business Plan, from our consulting firm, has
different parts. Its length will depend on the recipient, and may be
between 12-50 pages, up to all you consider. We are always in favor
of saying what is necessary and that it does not become an endless
text.
The minimum structure that a Business Plan must have is the
following:
- - Brief summary of:
o o Each of the members of the project and your story.
o o The business model, saying what is in one sentence
better than in two.

8. Associated
Partners:
This project is funded by the European Union
- - Realization of Business Model Canvas with the following parts:
o o Market segment you are targeting
o o Value propositions that you offer
o o Channels where you are going to act
o o Customer relations
o o Sources of income
o o Key resources
o o Key activities
o o Key associations
o o Cost structure
- - Target customer with Personal Costumer
- - What is the Minimum Viable Product to begin to have the first
results and advance on it. Amazon and Zalando case
Depending on the recipient, it is interesting to add the following
parts:
- - Strengths of your project and Weaknesses
- - Results if you have already had them
- - What is your plan
- - Because your project is going to succeed
-

9. Associated
Partners:
This project is funded by the European Union
Real example
We will carry out a real example of a Business Plan through the BLOB
ONLINE company that was carried out in 2020 at its creation and it
will be seen how its business model has evolved to achieve its
"Product - Market - Fit" phase.
Keys to business opportunity
Keys to knowing if your business model is being an opportunity in the
market or on the contrary, you think so ... but not really:
- - You have detected a problem that is not solved
- - You improve something that already exists
- - You detect new habits in consumption
- - You specialize in a niche of a large market
- - It is a growing sector
- - It already works in other countries
- - There are many customers who are not satisfied
- - You have detected market trends
If your business model improves in any of these sections ... you have
detected an opportunity! Do not trust yourself and before investing
resources, create a minimum viable product.

10. Associated
Partners:
This project is funded by the European Union
METHODOLOGY
The proposed methodology for the delivery of this course is 100%
online through the Zoom platform.
In this training, theoretical content with practical application is
provided, so that once it is finished, they can begin to use them in
their day-to-day life.
We will provide them with the necessary documents so that they can
develop the knowledge they have learned in Office formats: Word,
Excel or PowerPoint
BRIEF CV DESCRIPTION OF THE TEACHERS:
CARLOS MAJADA:
Co-CEO and CO- Founder Ideas Market Solutions
Doctor of Law.
Degree in Politics and Sociology.
He founded his first company in 1985.

11. Associated
Partners:
This project is funded by the European Union
Member of the Institute for European Strategic Studies of the
international consulting firm Boston Consulting.
30 years of experience in business and consulting.
Among other qualities, he is accurate and inclusive.
Yolanda Marquez:
Co-CEO and CO- Founder Ideas Market Solutions
IESE Business School Executive Development Program
MBA (Master of Business Administration) in business management
and marketing.
Graduated in Optical Optometry with a double specialty of
Optometry / Optics and Vision. Superior Grade of Audioprosthesis.
Expert in Audiology from the European University.
He founded his first company in 2009.
14 years of experience in business and consulting.
Among other qualities, it is planning and decisive.

12. Associated
Partners:
This project is funded by the European Union
We hope to help with all our knowledge, proven on a daily basis in
ourselves and in our clients, so that all those attending this course
advance and become great professionals of the company, since “The
more you know about the company, the better go to"