1. E-Commerce Trends in China, Roadmap and Business Case
This course in English language gives the participants the opportunity to discuss the major
trends of E-Commerce in China.
You will understand the main platforms, their business model and how to best profit of them.
What are the main drivers to generate more sales via E-Commerce and how to build a
roadmap for it (workshop style).
Designed for senior managers in Business Development, Sales and Marketing from B2C SME
and MNC companies
Everybody is welcome who wants to learn more about E-Commerce in China.
- The China E-Commerce market
- Trends in 2015
- Major players
- Digital Lifecycle
- Deep dive: Insight into WeChat, benefits and how to set up
- Innovative concepts such as Social Commerce
- Business Case
- Project setup
Mr. Sollitzer has over 15 years of experience creating and developing new revenue
opportunities for multinationals. His expertise is in digital strategies, explaining them to
top management and achieving buy-in. He is also a Certified Project Manager. He lived and
worked in several European countries and now in China since 2013.
培训顾问 Trainer Torsten Sollitzer
大纲 Outline
目标与内容 Objectives and Content
参加对象 Target Group
日 期 Schedule
July 8th,2015
(10:00-17:00)
价 格 Price
Members:
3000 RMB
Non-members:
3500 RMB
Fee includes
lectures,
course
materials and
lunch.
包 括 会 务，
资 料 费， 午
餐 费。
语言 Language
English