Il Master mira a formare professionisti nell'ambito del Marketing e dell’ Export internazionale che siano in grado di interagire e comunicare correttamente utilizzando le strategie più attuali. Obiettivo del Master è di formare figure professionali con solide competenze comunicative in grado di comprendere le dinamiche del mercato e del marketing, di saper gestire la comunicazione d’impresa, di utilizzare le tecniche dell’ export management e di saper condurre efficacemente trattative internazionali.

1. a.a. 2014 – 2015
S.S.I.T. Scuola Superiore per
Interpreti e Traduttori
sede di Pescara

2. La S.S.I.T., Scuola Superiore per Interpreti e
Traduttori, (ex Scuola Interpreti), con sede a
Pescara,e’ un Istituto privato appartenente al
gruppo della F.E.D.E., Federazione delle Scuole
d’Europa, a statuto consultivo presso il Consiglio di
Europa ed è abilitata al rilascio di titoli a valenza
europea.
Fin dalla sua fondazione, nel 1978, l’Istituto si è
distinto dalla formazione accademica offrendo ai
propri studenti competenze pratiche e
professionalizzanti facilmente spendibili sul
mercato del lavoro ed in linea con le richieste del
mercato.
La filosofia della scuola è quella di essere sempre al
passo con i tempi e di offrire formazione
all’avanguardia.
La Ssit è stata la prima Scuola in italia ad offrire
formazione online ed ha attivato diverse
convenzioni con Università private europee e,in
Italia,con la SSML “Gregorio VII” di Roma.

3. Le lezioni del Master si terranno interamente in lingua inglese e saranno gestite
da docenti americani esperti del settore. Il Master mira a formare professionisti
nell'ambito del Marketing e dell’ Export internazionale che siano in grado di
interagire e comunicare correttamente utilizzando le strategie più attuali.
Obiettivo del Master è di formare figure professionali con solide competenze
comunicative in grado di comprendere le dinamiche del mercato e del
marketing, di saper gestire la comunicazione d’impresa, di utilizzare le
tecniche dell’ export management e di saper condurre efficacemente trattative
internazionali.

4. Il Master si rivolge sia a laureati in materie economico-commerciali che vogliano
specializzare le proprie competenze anche dal punto di vista linguistico che a
laureati in altre discipline che , pur non avendo competenze specifiche nell’ambito
di dette materie , vogliano ricollocarsi nel settore del marketing e dell’export.
Ai fini dell’ammissione al Master è necessario essere in possesso di un livello di
competenza linguistica scritta e orale della lingua inglese pari almeno al livello B2
del quadro di riferimento europeo delle lingue, previo accertamento linguistico.
Per i laureati in lingue e letterature straniere (ed equivalenti) o in mediazione
linguistica l'accertamento linguistico non è necessario.

5. ❏ Marketing manager (and consultant)
❏ Export manager (and consultant)
❏ Responsabile/assistente dell’ufficio export per le aziende commerciali e le
multinazionali.
❏ Product distribution manager
❏ International business negotiator
❏ Public Relations manager
❏ Advertising and Promotion manager

6. Le competenze relative alle tecniche di Marketing e di esportazione sono tra
le più richieste su un mercato che tende all’internalizzazione delle imprese
e , pertanto, non conoscono crisi.
Le imprese italiane votate all’export sono quelle altamente competitive sul
mercato e necessitano, a tale scopo, di competenze comunicative di alto
profilo in lingua inglese, oltre che di competenze tecniche, in un’unica
professionalità.
La preparazione offerta dal Master, consente, pertanto di candidarsi ad
incarichi di alto profilo sia in aziende italiane che straniere.

7.  Classi costituite da max 15 studenti .
 Feedback costante e disponibilità continua di docenti e tutors.
 Perfezionamento linguistico scritto e orale con esperti docenti di madrelingua per
perfezionare le abilità comunicative e specializzarle.
 Attraverso sessioni ed esercitazioni pratiche di di “brainstorming” , “project work” , strategy
planning”, “negotiating” e altre tecniche di apprendimento attivo il partecipante sarà
coinvolto nelle reali dinamiche del mercato in cui dovrà confrontarsi professionalmente.
 Più che sullo studio teorico le tecniche e gli obiettivi aziendali saranno valutati e misurati con
la logica del “case study”.

8. ●Laboratorio interattivo multimediale con rete Teachnet integrata attraverso il
quale il docente dalla sua postazione e’ in grado di ascoltare, leggere e
correggere le esercitazioni orali e scritte di ciascun partecipante.
●Postazioni multimediali a disposizione degli studenti per la connessione ad
Internet e le esercitazioni individuali.

9. ●Inizio lezioni : sabato 8 novembre 2014
●Tutte le lezioni del Master si terranno nei giorni di sabato per circa nr. 4 ore ad
incontro, dalle ore 10.00 alle 14.00.
●Termine lezioni ed esame finale : giugno 2014

10. Course aim
To introduce students to the interpretation and application of intercultural communication in social and
professional contexts. Students will develop their understanding of linguistic and cultural diversity and
explore its implications for intercultural communication in the contemporary world.
Course content
The course introduces students to intercultural communication in the contemporary world, focusing on
multiple and diverse audiences, mobilities and globalisation, cultural symbols and values, language
and categories, hard and soft borders, and interpretations of intercultural sites. Drawing on a wide
range of actual, virtual, national and international examples, including those reflecting the experience
of Aboriginal and other Indigenous peoples, students develop their intercultural awareness and apply
this in their own written, verbal and visual communication. Students research, report and present on
sites of intercultural communication that are relevant to their particular experience and professional
interests

11. Course aim
To introduce students to a wide range of professional and technical texts, and to develop students' skills
in planning, drafting, evaluating, and editing written content.
Course content
Students will be introduced to the critical analysis of the written and visual aspects of a wide range of
texts in the professional, industrial, corporate, and public contexts to understand how effective
communications are constructed. Students will develop knowledge on how to create effective print
and visual communication through practice in evaluating, drafting, and revising a range of professional
and technical communication.

12. Communication and Conflict resolution Skills
Successful public relations managers need highly refined communication and
conflict resolution skills in today’s stressful and competitive business
environment. This course helps students learn about practice, and further
develop some key fundamental behaviours designed to establish powerful
rapport with business personnel and clients, and to manage conflict creatively
and constructively when it occurs. Core skills include reflective listening,
matching and pacing, managing agreement (assertion), problem solving, and
negotiation. Approaches to learning include theory presentation, skill
demonstration, skill practice, and critique.

13. Leadership, Persuasion and the Successful Executive
Leadership, Persuasion and the Successful Executive offers an intensive
examination of the leadership-communication connection.
In other words, how do successful executives engage employees, teams and
organizations to effect change and influence behavior in an often- contested
and challenging environment through effective communications? This course
focuses on how executives successfully exert their leadership in the broader
external environment.

14. Course aim
To study the complexity and nuances of the development, purpose and use of promotional activities in
contemporary society through the promotion of products and services and the diverse range of
approaches, techniques and methods employed, with a particular emphasis on advertising.
Course content
Students will build on previous courses to develop knowledge of applied approaches to the use and
production of promotional activities in contemporary society. The practices and processes of
promotional activity in diverse organisations are examined using historical and contemporary case
studies. Students are required to demonstrate creative and critical thinking about promotional culture
and its role in industry sector and to exhibit creativity and originality in the production of promotional
material.

15. · Course aim
To introduce students to the principles of public communication by examining the concepts, theories and
contexts of professional practice
Course content
This course covers a diverse range of public communication theory and practice and introduces
fundamental theoretical principles and practices underpinning various forms of public communication.
It provides an understanding of the political, economic, social and technological context of
organisations' communication approaches, particularly public relations and advertising.

16. Essentials of Management
The basis of management: Planning- organising- staffing- leadership-motivation-
communication- controlling- export correspondence- business
negotiations

17. The fundamentals of marketing and the management decision‐making skills
related to the design of marketing strategy.
By the end of the course, students can: (1) understand the role that marketing
plays in an organization; (2) analyze how the environment affects marketing
strategy; (3) analyze how consumers make a purchase decision; and (4)
design a marketing strategy for a product or service.

18. Course aim
To familiarise students with the concepts involved in the marketing of goods and services internationally.
Course content
An analysis of world trading patterns. Italian performance and opportunities in the international market.
Culture as a key business environmental factor. Researching and understanding overseas markets.
Performance factors that determine international competitiveness. Market entry: licensing, franchising,
turnkey contracts, contract manufacture, acquisition and overseas subsidiaries. International pricing,
product and promotional standardisation, distribution practices, international selling and negotiation
techniques.

19. Course aim
Market research plays an essential role in providing accurate and useful information upon which to base
business decision-making. This course provides students with an understanding of what market
research can do, how it is carried out, and the different sorts of market research data commonly
encountered.
Course content
The role of market research in an organisation, overview of the Italian market research industry, briefing
& choosing a research provider, key stages in a research project, what constitutes “good” research,
ethics & privacy issues, qualitative research, reliability & validity, sampling & non-response,
questionnaires, overview of quantitative data types, fieldwork management, overview of data
analysis tools, secondary & internal data, designing a research system, future trends in market
research.

20. Course aim
To familiarise students with the concepts of individual consumer and industrial buyer behaviour, and to
acquaint students with applications of these concepts in the market place.
Course content
Buying behaviour and buying behaviour theories; cultural, class, family and other key external factors
influencing consumers' purchasing; repeat buying patterns (NBD theory and NBD-Dirichlet); memory
(brand beliefs) and brand salience; patterns in belief and attitude data; customer evaluations of
service and their relationship with future behaviour; the diffusion of innovations (Bass model); the
consumer as a shopper, reactions to marketing interventions, segmentation.

21. Course aim
To explain to students the role of the sales function as a component of marketing communication, the
personal selling process, the sales management process, channel management responsibilities of the
sales force, and the role of distribution within the overall marketing strategy.
Course content
Sales management functions, including selection, direction, monitoring, evaluation, compensation and
training of the sales force; the role of the sales force in channel management; ethics and trust; the
importance of understanding household and organisational needs and buying processes; the
business-to-business selling process; account management and enhancement of customer
relationships; trends in channel power; distribution strategies, including selection of channel partners
and appropriate levels of intensity of market coverage; distribution channel metrics; special issues
relating to retail selling and sales management; and special issues relating to international sales and
distribution.

22. CHALLENGES OF EXPORT MANAGEMENT FOR EUROPEAN COMPANIES
The opportunities and challenges for European companies in the EU and the global environment are
numerous. Good knowledge and management skills of export management, international business
and the opportunities of the EU are evident for success.
This course focuses on what it takes to be a successful export manager for a European company. A
professional export manager should gain knowledge of different regions and cultures and needs to
develop intercultural sensitivity in order to communicate with business partners from all over the
world. This minor gives you an insight in the multidisciplinary assignments and projects of export
management and international marketing.

23. Basic documents used in international trade-export letter of credit - processing of an export order - excise
duty and sales tax procedure - pre-shipment documentation - standardisation procedure for export by
sea, inland container depots, container freight stations, export by air, courier service, land and river,
export by post. Collection, negotiation of export documents - registration, formalities with export
promotion councils, FIEO, export promotion schemes, incentives to exporters - Registration
formalities - opening of letter of credit for import. Retirement of import documents. Customs procedure
for clearing of imported goods.

24. Course aim
To provide students the concepts of major issues of International Logistics: Global Supply Chain
Management and the related strategies for planning, analysis, design and development towards an
effective and efficient supply chain management. To help students understand best practices and
focus on all areas and their interface with changing international market needs.
Course content
Introduction to International Logistics, Global Freight Transportation Management, import/export
operations, Global Sourcing and Trade, Global Supply Chain Management.

25. In seguito al superamento dell’esame finale si consegue il :
Diploma di Master in Marketing and Export Management

27. tassa di iscrizione : euro 200
Quota di partecipazione
Soluzione unica: € 1.800
rateizzabile come di seguito specificato:
(senza interessi)
● in 3 rate euro 600 ciascuna
● in 8 rate da euro 225 ciascuna
● in 12 rate da euro 150 ciascuna

28. 1. Prenotare l’esame di ammissione (gratuito), se richiesto
2. Consegnare in segreteria nr. 2 foto tessera
3. Compilare in segreteria :
➔ modulo di autocertificazione;
➔ modulo di iscrizione;
4. versare la tassa di iscrizione;
Per prenotare l’esame di ammissione (gratuito), o per un colloquio orientativo contatta la
Segreteria dell’Istituto:
tel.085.27754 - email: scuolaintepreti@gmail.com
www.scuolainterpreti.org www.scuolainterpretionline.com
sede : Pescara , Piazza Duca D’Aosta, 34

29. Altre recensioni di ex studenti
Visita il sito della Scuola
Compila il modulo per ricevere più
informazioni