Presentation of module 6

1. EUROFEM COURSE 2020-2021
MODULE 6

2. Associated
Partners:
This project is funded by the European Union
Introduction
We thank the European Union, the Turkish Government and the Chamber of
Commerce of Santiago de Compostela for the opportunity to develop together with
other collaborating entities the always necessary support for SMEs in their first
business steps.
The first business steps of any economic activity together with the clear knowledge
of whatto do at all times and how to evolve or advance the value proposition or the
choice or change of communication channels is where you usually find the saving
of times and the use of opportunities.
If we also conclude that IMS – Ideas & Market Solutions is a strategic consultancy
in which we help SMEs to carry out major or minor projects, since we are specialists
in both company (structure, hierarchy, treasury, functions, policies and
procedurals) and in customers (segmentation, costumer person, communication,
quality and loyalty, etc.) ... thenthe circlecloses. A bre-view description of our
company is:
That we are a multidisciplinary team in which we help other entrepreneurs,
large or small, to make adjustments, needs (from simplertomore complex)
or evolutionsand innovations in their company and in the choice, call and
loyalty of their customers. To perform these actions the employer lacks the

3. Associated
Partners:
This project is funded by the European Union
time, knowledge or equipment to perform them in a certain time; that's why
he hires consultants like IMS. That the value of IMS lies: in its team,
multidisciplinary and in continuous training in which all members have
worked for a large company and have had or even have their own
company... in this way you can better help any other entrepreneur because
situations similar to those he lives have already been lived.
Efficiency, objectivity and speed because knowing what steps to take, in
what times and how the consequence is that these steps are taken
irretrievably. Finally, the most important value of IMS is the knowledge of
how it consumes, what demand and what the current customerwants
already in its modes and means of consumption and in its evolution, it is
where it is located.
Therefore, if you have already decided to start a company or business, starting in
some wayyour business activity, from IMS we will show you what risks you should
avoid in these first steps and what tools you must furrow forit, with some
complementary readings, practical exercisesand examplesso that you increase your
perceptionof the rules and solutions thatwe propose.

4. Associated
Partners:
This project is funded by the European Union
MODULE 6: FINANCIAL PLANNING
Is aiming to introduce the participants to the accountancy terms and risk
management in terms of avoiding big financial risks. Specific financial tools and
practice will be introduced and explain to the participants.
That is, we will specify that YOU SHOULD NOT do, why you should not do it and, in
addition to setting examples, what you will avoid by carrying out the proposals that
we mark you

5. Associated
Partners:
This project is funded by the European Union
Recipients:
The recipients of this course proposed by EUROFEM, are entrepreneurs from
Turkey in order to grow and improve in their day to day, helping them with the
knowledge that active companies of the European Union provide them.
These entrepreneurs will receive the knowledge in the English language, tying it as
a common language for proper communication, even if they rely with an English-
to-Turkish translator.

6. Associated
Partners:
This project is funded by the European Union
Duration:
The connection duration is approximately 3.5h – 4h, divided as follows:
- 30 min: presentation of Ideas Market Solutions and each of the participants:
o Your name
o If your business is already open or is in it
o If it's a digital company or it's a business/store
- 2.5 hours: content and training
- 30 -45 min: for questions and comments
All questions addressed to each particular case will be answered if possible at the
moment whenever they can be of help to other people, otherwise we will ask them
that they can perform them via email once the connection is finished through our
"consultations" service for what they need.

7. Associated
Partners:
This project is funded by the European Union
CONTENT STRUCTURE AND DESCRIPTION
In this training, we will take a short previous tour of basic concepts in the creation of
the company to adapt the level to all participants, since each can be at a different
stage of your company.
In this way, they will all be at the same level to understand the knowledge that we will
provide them in financial matters.
PART 1: Difference between company and business
PART 2: Three basic phases for a company:
1. Differentiating value: "Fall in love with the problem, not the solution"
2. Target Customer: "Which customer are you targeting? "
3. Financial Planning. Numbers, profitability and risks.
PART 1: Difference between company and business
We will explain the big differences between business and business concepts.
We will initiate active conversation so that participants do their own resilience work,
and that they themselves realize the path they are on and the points they need to
improve to achieve the right business goals.

8. Associated
Partners:
This project is funded by the European Union
Company: What is a company? Fundamental parts and how to orient
themselves from the beginning.
Business: What is a business? Fundamental parts and consequences of not
transforming it into a company.
Company-Business Comparison Table
Active conversation between all.
PART 2: Three basic phases for a company
In this second part, it will start with the basic structure for a company, and that it is
necessary never to forget: what is the differentiating value of my company, which
are my customers and finally, and reason for all this training, what are the numbers
that must be performed in every company before it is created and then.
Points 1. and 2. are a journey of theoretical content necessary to be able to apply
them later in practice.
Point 3. is the numerical conclusion of all of the above, where we will see what
numbers to consider, what expenses, investments, how to make the catalog of

9. Associated
Partners:
This project is funded by the European Union
services knowing if there is profit margin or not, and a second part, where we will
make the guideline of how to do it day by day once the business is already open and
take as little risk as possible.
To do this, we will work with the Excel tool, but it can also be adapted to anyone
who wants to do it by hand.
The points we discussed in this 3. Are:
- Create the MPV (Minimum Viable Product): What is the minimum I can launch
with maximum performance
- Post the investment:
o What they've already spent
o How long you want to get your investment back
o Count the time you've invested
- Post the fixed expenses required to be open
- Calculate the cost of the company per minute and impact it on prices
- Make a catalog of services and know if it's profitable or not
- Day-to-day treasury to avoid risks and save:
o Daily cash closure
o Managing all income
o Digitizing invoices
o Monthly management closure

10. Associated
Partners:
This project is funded by the European Union
Methodology
The proposed methodology for the teaching of this course is 100% online through
the Zoom platform.
In this training, theoretical content with practical application is provided, so that
once it is finished, they can start using them in their day to day.
We'll provide you with the necessary documents so you can develop the knowledge
learned in Office formats: Word, Excel, or PowerPoint

11. Associated
Partners:
This project is funded by the European Union
BRIEF DESCRIPTION OF TEACHERS' CV:
CARLOS MAJADA:
Co-CEO and CO- Founder Ideas Market Solutions
Doctor of Laws.
Degree in Policy and Sociology.
He founded his first company in 1985.
Member of the Institute of European Strategic Studies of the international
consultancy Boston Consulting.
30 years of experience in business and consulting.
Among other qualities, it is accurate and integrative.

12. Associated
Partners:
This project is funded by the European Union
Yolanda Marquez:
Co-CEO and CO- Founder Ideas Market Solutions
MBA (Master of Business Administration) en gestión y marketing de empresas.
Graduated in Optometry Optics with double specialty of Optometry / Optics
and Vision. Higher degree of Audioprosthesis.
Expert in Audiology at the European University.
He founded his first company in 2009.
14 years of experience in business and consulting.
Among other qualities, she is a planner and a resolute one.

13. Associated
Partners:
This project is funded by the European Union
We hope to help with all our knowledge, proven in the day to day in ourselves and in
our customers, that all the attendees of this course advance in the management of
their business finances and become great professionals of the company, since "The
more you know about the company, the better it will go"