MINISO: A Strategy to Penetrate in Pakistani Retail Market Case

1. AStrategy to Penetrate in Pakistani
Retail Market
MINISO

2. Introduction
Co-founded by Mr. Ye Guofu and a Japanese
designer Mr. Miyake Junya
 “Intelligent Consumer Products”
“The best service is no service”
MINISO

3. Entry In Pakistan
Competitive Strategy
Industry competitors (high)
Suppliers (low)
Buyers (high)
Substitutes (medium)
Potential entries (medium to
high)
MINISO

4. Technological
Developments Product Design Convenience Sense of Touch
Production Process Design Procurement
MINISO

5. Marketing &
Sales
PRODUCT
v
MINISO

6. Marketing
& Sales
POSITIONING
MINISO

7. Marketing &
Sales
MARKET SEGMENTATION
 Demographics
 Psychographics
 Behavioral
COMMUNICATION STRATEGY
 user-generated photo contest
on social media
 word of mouth referrals,
 sales promotions and discount
MINISO

8. Launch Events
MINISO Launch Event in Aamnah Mall Lahore MINISO Store Launch at Vogue Tower
Lahore

9. To read more visit
https://daamarketer.com/miniso-a-strategy-to-penetrate-in-pakistani-retail-
market/