Meezan Bank (Best Islamic Bank) Marketing Project

1. University of Education, Township

2. Dedication
We dedicate our project and express our thanks
to our loving parents who enabled us to study at
university level , otherwise we could not able to do
such project which increased our knowledge. We
also express our thanks and good wishes to Sir
Nauman Zahid, for his continuous
support , guidance and timely response
whenever we needed it while doing this project.

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Logo
Slogan

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Introduction
 First and largest Islamic bank in
Pakistan.
 600 Branches in 159 Cities
 Is a publically listed bank.
 Fastest growing banks in the
history of the banking sector of the
country.
 Having the Largest branch network
and products range.

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Asad Rehman
Marketing Director
Arafat Ahmad
Public Relation Specialist
Muhammad Ali
Marketing Manager
Shamsa Kanwal
Marketing Consultant
Mahnum Gillani
Communication Manager
Group Members

7. Hierarchy Of Organization
1
CEO
DCO
General Manager Regional Manager
Area Manager
Branch Manager
Operational Manager
BSO
Centralized

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Riyadh Edrees
 Chairman of Board Human
Resources and Committee
Irfan Siddiqui
 CEO & President
Ariful Islam
 Deputy CEO
Directors
 Muhammad Abdul Aleem
 Alaa. Al’Sarawi
 Badar Al’Rabiah
 Faisal Al’Nassar
Board Of Directors

9. Profitable Or
Non-Profitable?
“Obviously every bank is profitable”.
“Utilize the investments in working
Channels”.
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Registered?
 Stock Exchange
 MEBL ( THK Associates PVT Limited )
 Share ( 1,169,192,354 )

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• Mudaribad Earning Channel
- Party provides capital and
other party provides Labor.
Investment → Bank
Working → Labor
• Ijarah Sources
- Islamic Financing institutions
use ijarah contracts either as
a lessor or lessee.
Ijarah means “Rent”
Rent is Halal in Islam.
Rent → Leasing Contract of Land,
Appliance, And Motor Car etc.

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12. “
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 Meezan Rupee
 Current Account
 Meezan Rupee Saving Account
 Meezan Bachat Account
 Karobari Munafa Account
 Meezan Business Plus Account
 Meezan Kids Club Account
 Meezan Teens Club Account
 Meezan Kafalah
 Meezan Labbaik
 Foreign Currency Current Account
 Monthly Mudarabah Certificate
 Certificates of Islamic Investment
 Meezans Amdan Certificate
 Dollar Mudarabah Certificate
 Car Ijarah
 Easy Home
 Laptop Ease
 Meezan Roshni
Products & Services

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ADC Alternative
Distributive Channel
 ATM Card
 Online Banking
 Cheque Books

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Target Markets
Cooperate Sectors
￮ Business Needs
￮ Transactions
￮ Financing
Business Loan
￮ Islamic Loans (Ribah Free)
Housewives
￮ For Savings.
Salaried Person
￮ Security Issues (Amount Safe In
Accounts)
￮ Salary Accounts Opened

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Supply Chain
Procedure

17. - Car ijarah is Meezan’s Bank Car
Financing Product and is Pakistan’s
1st free-interest car financing.
- It works on Ijarah through a car
rental agreement, under which the
bank purchases the car and rents it
out to the customer for a period of
time of 1 to 7 years, agreed at the
time of contract. Completion of
Ijarah period, the car will be sold at
token amount or gifted to customer
by paying registration fee.
“Hibah=Gift”
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Car Ijarah
Tijarah
Easy Home Mudaribah

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Mission
To be a premier Islamic bank, offering a
one-stop shop for innovative value-added
products and services to our customers
within the bounds of Shariah.
Vision
“Establish Islamic banking as banking of
first choice”

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CRM (Customer Relationship
Management System)
 Increasing awareness about Islamic
financial services and demand for
Shariah-compliant products and services.
 Staff that is committed, motivated and
professionally trained and who are
empathic to their customers’ needs.

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VALUE CHAIN
Our Core Values
 Shariah-compliance
 Professionalism
 Innovation
 Service Excellence
 Social Responsibility

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Co-operate Culture
Our corporate culture is based on these
values and serves as a beacon of
guidance for all our employees. Shariah
Compliance, Ethical Standards,
Professional Excellence, Service
Excellence, Social Responsibility. Success
story is totally about Islamic Based
Banking.

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 Economic
 Social Cultural
Environmental Forces
The banking industry affects all
countries. But it’s subservient to many
factors, particularly to the government and
the economy. Banks are unable to behave
independently and must provide services
based on specific laws that affect their
growth and offerings.
 Technological
 Political Legal
 Natural Environment Effect

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Customerization
Meezan Bank creates interaction in
public by increasing awareness about
Islamic financial services and demand
for Shariah-compliant products and
services.

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Quality / Services
At Meezan Bank, our relationship
managers and teams aim to provide a
perfectly tailored service to our customers -
recognizing their diverse needs and tailoring
our solutions accordingly.
After all, we want to give our customers,
solutions that fit them perfectly, rather than
making them fit into ours. Our modern banking
solutions, completely Shariah-compliant.

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SWOT Analysis
Strengths
 Pakistan's largest Islamic banking
branch network.
 Largest market share of Pakistan's
Islamic banking sector.
 Dedicated department for
development of Shariah-
compliant products.
 Effective HR Policies.
 Fewer Competitors as Islamic
Banking.
 Loyalty of Employees.

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Weaknesses
 Lack of awareness of the people
 Fewer Branches in small areas.
 Less Advertisement
 Mostly Branches are not
Located in the Business Area
 Online system is not so strong

27. Opportunities
 Growing local and international Islamic
banking market
 Increasing awareness about Islamic
financial services and demand for
Shariah-compliant products and
services
 Open New Branches in small areas.
 New Market Segments for Ijarah,
i.e. Home Appliances
 More and more people are coming
towards Islamic Banking System
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28. Threats
 Islamic banks are increasing.
 Conventional banks are also
introducing the Islamic Banking
Facility.
 Misconceptions and
misunderstandings among the
general public about Islamic
banking.
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29. PLC - Product Life Cycle
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Laptop Ease
Meezan
Roshni
Car IjarahEasy Home

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BCG Matrix
Maturity
Introduction
Growth
Decline

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Future Strategies
Changes Effect
Increase numbers of
branches in remote areas
of Baluchistan, KPK and
other areas with strong
business activities.
Normally remote areas are
covered by few banks
including NBP, MCB and HBL
with low standard of
services usually and only
enjoying that deposit base
of customers and also that
of their counter parties due
to coverage in those
remote areas which can
also be captured.

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Overcome Problem
 Bank must take part in heavy
advertisement as the people become
aware of the Islamic Banking System.
 Bank need to open new branches in
other small areas.
 Bank has the option to increase its
customers through efficient
marketing system.
 Expanding their business by
establishing new branches in those
areas which are near to the
business area.

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Conclusion
Policies of Meezan Bank are also
affecting its performance and free
functioning. Social and technological issues
are of secondary importance but they also
cannot be neglected. Meezan Bank is
focusing positively regarding technological
issues but it should also keep its eye on the
social cultural factors also.

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Suggestion & Recommendations
 Expanding their business by establishing new
branches in those areas which are near to the
business area.
 Bank has the option to increase its customers
through efficient marketing system.
 Bank must take part in heavy advertisement as
the people become aware of the Islamic
banking System.
 Bank should provide management training to
their employees.
 Bank should give more compensations and
benefits to its employees and other workers for
the improvement in the performance. Because
it leads to the improvement of overall bank’s
performance.

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