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Blogs and Microblogs


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First in a summer tutorial series about social media. Goes over blogging vs. microblogging and the various platforms that can be used for each.

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Blogs and Microblogs

  1. 1. Information Networks Blogging and Microblogging
  2. 2. Sorting through it all… Photos, Videos, Art, Livecasting, Audio/Music Personal, Professional, Events Journals, Social Bookmarking, Reviews/Opinions, Info, Forums, Aggregators Virtual Worlds, Game Sharing, Online Gaming, Browser Games Social Information Entertainment Media
  3. 3. Blogging/Vlogging 1994: First Blog created by Justin Hall 1999: Blogger created. Free, user friendly blog creation Web site. Term “Blogging” is coined. 2005: Huffington Post: Blogs become more than just opinions. 2002: Blog Ads, Bloggers turn blogging into $
  4. 4. Getting Started…
  5. 5. Blogging Etiquette <ul><li>Be Honest </li></ul><ul><ul><li>Disclose, disclose, disclose </li></ul></ul><ul><li>Be Genuine </li></ul><ul><li>Would you say it to their face? Be Nice ! </li></ul><ul><li>Attribute </li></ul><ul><li>Respond to Comments </li></ul>
  6. 6. Successful Blogging <ul><li>Blog with a Purpose and Focus </li></ul><ul><li>Participate in the Blogging Community </li></ul><ul><li>Live Blog </li></ul><ul><li>Connectivity (RSS, Blog Roll) </li></ul><ul><li>Respond to Comments </li></ul>
  7. 7. Strategic Use <ul><li>Tracking and Searching the Blogosphere </li></ul><ul><ul><li>Technorati </li></ul></ul><ul><ul><li>Google Blog Search </li></ul></ul><ul><ul><li>Ice Rocket </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Examples </li></ul><ul><ul><li>Mashable </li></ul></ul><ul><ul><li>Huffington Post </li></ul></ul>
  8. 8. Microblogging Plurk Jaiku (Google)
  9. 9. Why is it called Microblogging?
  10. 10. Twitter Jargon Tweeter/Twitterer Tweeple/Tweeps Tweeting Tweet Twitterverse/Twitosphere Twitterati Tweetup/TweetIn Twitter Stream Collection of tweets, in reverse chronological order Twitter User Posting messages on Twitter Message posted to Twitter A-List Twitterers, often celebrities. People on Twitter; Twitter + People Twitter + Meetup; social gathering organized via Twitter The entire collection of Tweeters using Twitter; the Twitter community
  11. 11. Opinions Questions Information Needs Conversation Ideas Sharing
  12. 12. Tweeting <ul><li>140 Characters including spaces </li></ul><ul><li>Post thoughts, ideas, comments </li></ul><ul><li>Post video ( Twiddeo ), photos ( TwitPic ) or links ( tiny.url or ) </li></ul><ul><li>Have a conversation (Reply) </li></ul><ul><li>Direct Messages (DM) </li></ul><ul><li>Retweeting (RT)= re-posting other peoples tweets </li></ul>
  13. 13. More on Tweets <ul><li>Hashtags -Tagging Tweets. Include #topic to add your tweet to a category. </li></ul><ul><li>Searching </li></ul><ul><li>Trending Topics </li></ul><ul><li>Favorites: You can favorite posts and view other peoples favorites </li></ul>
  14. 14. Following and Being Followed <ul><li>Finding people to Follow </li></ul><ul><ul><li>Who are other people following? </li></ul></ul><ul><ul><li>Searching (Twitter and Twellowhood ) </li></ul></ul><ul><li>Blocking Followers </li></ul><ul><li>Removing tweeters your following </li></ul><ul><li>Follow Friday </li></ul>
  15. 15. Managing Twitter Twhirl: Desktop application. Tweet Deck: Organize Twitter. Also connects to Facebook. HootSuite: Manage multiple Twitter accounts Seesmic Desktop
  16. 16. The Fail Whale
  17. 17. Twitter Applications & Help Applications