Introduction and Definition
• Before the onset of mass computerisation, most people used notes and
private journals to record their thoughts, feelings and ideas.
• However, the onset of the digital revolution has largely phased out these
rudimentary methods, and brought about, among other things, the
• The word Blog, came to the lime light in the late 1990’s when there was a
great realization that websites ,without good content were nothing more
than empty shells.
• This prompted a good number of web developers to concentrate more on
creating content for their websites.
• This started as logging or documenting daily activities or particular topics
and ideas. Posting this logs on web pages exposed them to a global
audience, and thus the name Blog was born, coined as a shortened term
for web logs.
Importance and Development
• As expected, bloggers and blogging communities started cropping up from
all corners of the globe, and as the internet’s mighty reach grew, so did the
number of these communities.
• The logic became simple, if we write it, they will read it. For some, it even
became a full time job since good content drove traffic, and this traffic could
More web traffic
Blogs vs. Microblogs
• Eventually, a demarcation emerged and this was based on the type and
quantity of content that a blogger was to post.
• It was possible to do a one paragraph blog, or a one page or as many
pages as were desired, coupled with loads of graphics, multimedia and
images. These kinds of posts, were officially known as blogs
• Microblogs on the other hand, involved far less content, usually a
sentence or two, and most platforms for this even have a limit on how
many characters you can type.
• Mainstream blogging platforms include Facebook and Google+ while a
perfect micro blog example is twitter.