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Blogging, Microblogging and Twitter

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How to set up a blog and start a Twitter account. Created for a talk for school alumni staff. Features editorial calendars, type of blogs, blog ideas, what Twitter is, scheduling tools, and analytics tools.

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Blogging, Microblogging and Twitter

  1. 1. BLOGGING, MICROBLOGGING AND TWITTER: A ROUGH GUIDE PRESENTED BY JO PETTY, FREELANCE COPYWRITER jopetty.co.uk @joapet Resourcesandusefulwebsites
  2. 2. WHAT IS A BLOG? A place to post news, articles and other interesting information Can take many different forms, covering different sectors A resource that informs, entertains and educates
  3. 3. WHAT IS MICROBLOGGING? Originated as a "tumbleblog" - a blog page which consists of a stream of links and quotes Most common form of microblogging is through sites like and A quick and easy way to get across information Twitter Tumblr
  4. 4. SO WHY IS BLOGGING IMPORTANT? It's an easy way to get information to people who visit your site You can attract new visitors through blogging Using microblogging platforms helps expose you to new social groups and expands your network
  5. 5. BEFORE YOU START Establish your target audience Decide on a tone of voice Who will manage your blog?
  6. 6. GETTING YOUR BLOG SET UP Assess your current technical situation Consider the available blogging platforms Establish what you need from your content management system
  7. 7. TYPES OF BLOG POST News
  8. 8. TYPES OF BLOG POST Interviews
  9. 9. TYPES OF BLOG POST Opinion
  10. 10. TYPES OF BLOG POST Promotional
  11. 11. TYPES OF BLOG POST Seasonal
  12. 12. TYPES OF BLOG POST Evergreen content
  13. 13. IDEAS FOR BLOG POSTS An interview with a member of staff Invites to events Reuse old content Updates on the school Remember the good old days? General news on the sector Guest authors
  14. 14. REMEMBER... All the content you post should be unique (i.e not found anywhere else online) One of the easiest ways to update your blog is to plan ahead
  15. 15. EDITORIAL CALENDARS
  16. 16. EDITORIAL CALENDARS A way to track your blogs and plan ahead Keep track of things via a calendar or spreadsheet Decide on how often you want to post Plan out posts around important events Write your blogs in advance
  17. 17. POSTING CONTENT Use a catchy title Break up the copy with headers if it's particularly long An average blog post is 250-500 words long Include images, but be careful of copyright
  18. 18. Learn how to include videos and embed content Spell check!
  19. 19. PROMOTING YOUR BLOG Newsletters Staff engagement Social media
  20. 20. TWITTER: THE BASICS A tweet consists of 140 characters Other users can be mentioned by using @ followed by their username Can group together topics of interest eg. #teaching or events eg. #Eurovision
  21. 21. WHAT   LOOKS LIKE TWITTER
  22. 22. HOW TO GET SET UP ON TWITTER Follow other users Pay attention to online trends and hashtags Tweet when you post a blog - can upload images Use a link shortener like to give you more characters Retweet content your target audience will enjoy Bitly
  23. 23. WHEN TO POST Post regularly (more than once a day!) Use scheduling tools Remember to be responsive
  24. 24. MEASURING YOUR SUCCESS Wordpress stats Google Analytics Bit.ly Twitter Counter
  25. 25. OTHER SOCIAL ACCOUNTS: PINTEREST Allows you to "pin" images from across the web onto boards Particularly useful if you have a lot of visual content
  26. 26. OTHER SOCIAL ACCOUNTS: INSTAGRAM An app which you take photos through and they automatically get uploaded online Useful if you're running an event Uses hashtags and @ mentions
  27. 27. KEY LEARNINGS Setting up a blog is easier than you think. Maintaining it requires planning Content is all around you Twitter is easy to integrate into your blogging practices
  28. 28. THAT'S IT! JOPETTY.CO.UK @JOAPET
  29. 29. RESOURCES Blogging platforms | |wordpress.org tumblr.com blogger.com Event planning |eventbrite.co.uk meetup.com Image resources |creativecommons.org commons.wikimedia.org Social media | |twitter.com pinterest.com instagram.com Scheduling tools |tweetdeck.com hootsuite.com Measuring tools | |google.com/analytics bitly.com twittercounter.com

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