marketing and business strategy frame work for dubroo, refurbishing the website, operational challenges for ventures, revenue generation model.

1. Learning not restricted to classrooms
anymore.

2. Click to Play

3. Phase I – Let the learning be fun!!!
Tie-Up with TeachForIndia/ Khan Academy/ MakeADifference, bring Schools under the umbrella of Social Responsibility through
students themselves which would also simultaneously act as the database.
Urban school should adopt a rural school
Steps to engage Urban Schools –
• Mentorship program needs to be embedded as a part of curriculum for following reasons –
• Social awareness amongst citizens from the childhood
• Removing the urban-rural knowledge resources gap
• Students should be encouraged to pick videos from the likes of Khan academy make their own videos in their native language
or they could use classroom sessions of teachers for voicing videos in local languages
• Professors will review the translations.
Contact Premium Schools – (this operation is in running at SPJIMR – Abhyudaya Program)
• Target Cities – Capitals plus other big towns in India (maybe simply the big 7)
• Approaching Schools in order to gain popularity and establishment
• Interns from teach for India or AIESEC or College groups or NSS groups
• Help those schools through connections of teach for India in identifying potential rural school
Demand from teachers and students of rural schools, to be used by mentor school for effective video utilization.
Once the videos and concept goes viral, other native language speaking students will use and thus more schools would join.

4. Phase I – What we Offer
• Benefit to Urban schools –
• Will build the brand image - Parents would encourage such schools.
• Holistic learning for students as it could be said that you understood it when you can teach it.
• Original videos in English helps practical English learning platform for students. Why would a person want to restrict its
learning of English language when he knows that it is just a problem postponed?
• Benefits to Rural schools –
• Faculty shortage wont hurt the functioning.
• Exceptional students could carry further studies in mentor school.
• Benefits to Society & Government –
• Urban-rural divide should bridge.
• Migration for education could be reduced.
• Education for all.
Fun quotient -
Ask AIB, TVF, Pretentious Movie review to use the web site for making fun content.
• Once popular the idea will flow to youth of India via Facebook shares
• Create an app like Dubsmash – Upload Indigenous famous movie and daily soaps clips, politicians speeches, famous
personalities interviews for people

5. Phase I – Operations Feasibility
Scale of Idea
Rural : Urban ratio – 4.8 : 1
Assumptions –
• Rural Schools use vernacular languages.
• Not all schools of Urban areas are willing or competent to take the mentorship program. Let assume the ratio could be 10:1.
India Rural 8,53,184
Urban 1,77,812
Total 10,30,996

6. Phase II – Corporates
FUN
FACTS
As per Companies Act, 2013; companies meeting the requirements need to allocate 2% of their previous 3
years avg profit for CSR
- Pitch to the corporates after we reach the milestone for phase-1.
- By giving them the milestone for phase 1 which includes the amount of content developed, number of unique content
developers we have and the number of rural schools who have adopted our model, no of views from the rural areas on the
“dubrooed” videos and how long it took for you to achieve the milestone1.
- Emphasize on how much difference they can make in the rural education, if they start being a part of this project as a part of
their “CSR” activity.
- Corporates further supporting the Government agenda of “Skill India”.
Where all they can be a part of this project?
They can be a part of the content development team
They can adopt a village to educate. One village per corporation.
The long term target is to convert all the educational videos in youtube (700k+ ) into all regional and local languages of
India.
This gives us the much required brand visibility, quality content development and also proper review about our product.

7. FUN
FACTS
Phase III - Government
Why government support?
• Funding – Government supports involves tax benefits, constant funding at state level from education ministry.
• Scope of education – Till now focussed on theoretical knowledge based learning for students, the platform can further be
extended to knowledge on “Agricultural developments”, “Civil Notifications”, “Economic Reforms”, “Health Education”.
• Easy access to the government funded primary schools.
Indian Council for Agriculture research: Supports videos in English and Hindi only
National Health System Resource Centre: Supports videos only in English
What we offer the PMO?
• First ever corporate supported eEducation website.
• Free education for rural schools, reinforcement and implementation of “Right to Education”, with no language barriers.
• Educational videos would include: Learning modules on classroom education, agriculture sector, civil notifications, benefiting
the reach of government to students.

8. Monthly charge each ministry –
1. Health, Education, Infrastructure for their videos
They would pay us for translating the videos. And for this we will have team of translators (3rd party support)
Charge companies like LIC, Amway which has widespread coverage across the nation.
Charge companies with global hold - like Infosys – which are spread in non-English speaking countries like china , Africa, latin
America. They will be given password protect video sharing feature.
Nominal service charge from ITC for spreading e-Choupal concept across India.
Revenue Model

9. FUNDING
Rounds of
funding
Level of Operations Source Pros Cons Selection
I Local Unsecured
Loans
With the given business model the origination
needs more networking which is again based
out of shared vision of education by various
groups it will have to associate with. Moreover
as mentioned it could start earning from
corporates and government once the model
starts rolling.
Unavailability and High
cost
YES
Angel investors Easy to get initial funding given the potential.
Great as we get the networking as well as the
management guidance to support the idea.
Dilution of equity. So
could be considered
only if dire need of
funds arises for
expansion.
NO
Banks Low cost but Very tough to get funds at initial stage. So option not
feasible
NO
II Global Likes of Alibaba Helps millions of Chinese speaker who don’t
have a grip on English
YES
Note - Trust money from Reliance/Tata Group/Melinda Gates foundations etc. can’t be used as then the nature of enterprise would become as of NGOs.
But their other resources like databases, contacts, area coverage could be used abundantly by associating with them.

10. SHORT TERM OPERATION
STRUCTURE
LONG TERM OPERATION
STRUCTURE

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“Languageshould not be a barrier for Learning”
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Registration
Jan, 2015
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Training
Aug, 2015
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Use in
School
Sept, 2015
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Nov, 2015
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