This document discusses the triple bottom line of sustainability - environmental, social, and economic sustainability. It outlines several of HDFC Bank's core sustainability initiatives that aim to create social and economic opportunities for underprivileged communities in India. These initiatives include sustainable livelihood programs, vocational skills training, financial inclusion and literacy programs, and community development projects focused on education and empowerment. The bank also promotes environmental sustainability through paperless banking, energy efficiency, and green infrastructure practices.

1. MBA project on Sustainability
Sudhanshu Shekhar
FIIB

2. TRIPLE BOTTOM LINE Of SUSTAINIBILITY
Environmental
Sustainability
Core
Sustainability
Social
Sustainability
Economical
Sustainability
Sustainability Drivers
• Social Responsibility: Creating
opportunities and capacity for
citizens to participate in shaping
their future by creating
educational, health, human
services, spiritual and artistic
systems to support human growth
• Economic Sustainability :
Supporting ways for people to
create wealth ( firms, market,
labor) without harming natural
systems or human beings
• Environmental Responsibility:
Protecting, preserving and
restoring the bio- regional systems

3. Social and Economical cause of HDFC bank is to create a sustainable and
self reliant livelihood for the under privilege society
• Sustainable Livelihood
Initiative has empower thousands of
people in rural parts of India
• It involves a holistic approach - from
offering training and enhancing
occupation skills to providing credit
counselling, financial literacy and market
linkages - which financially empowers
people
Core Sustainability initiatives
SLI
CBP
Community
REACHING TO THE BOTTOM
APPROACH
Capacity Building Program
(CBP)
• It helps to improve the income of the
family
• It builds the confidence of women by
providing a way to earn a livelihood
• It teaches them how to manage their
money and loan repayments in a prudent
manner
• It improves the quality of products
• It identifies efficiencies that further help
improve productivity and market potential
of the products produced

4. Galli School Project
• Runs 20 pre-schools in the by-lanes of a slum
community in Delhi. The project is
implemented by their NGO partner
ASHADEEP Foundation and aims to educate
children who have dropped out of school.
• In the last 4 years, close to 1000 students
have been enrolled into formal schools.
CHANGING LIVES THROUGH
EDUCATION
GROW WITH BOOKS
• It is a program aimed at improving reading
skills among children in class 1 to 4.They have
partnered with Door Step School, to support 6
schools in Pune.
• The project has impacted close to 1925
students and showed a substantial increase in
the overall reading ability.
Galli
School
Project
Grow
with
Books
Yountan
project
Community
The Library programme under
Yountan project
. Aims at enhancing reading and learning ability
amongst the school students in Leh.
• Under this project, in partnership with 17000
ft. Foundation, 10 libraries will be set up in
the next 3 years.
Core Sustainability initiatives

5. Skill based courses for the youth
• HDFC Bank tied up with Hope
Foundation for providing skill based
training in computers, life skills and
retail management courses to 100 youth
in Kolar district, Karnataka.
• 47% successful placements have
already been made possible through
various industry tie ups.
Core Sustainability initiatives
Training and Community Initiatives
Vocational training for the youth
• Together with National Bank of
Jammu & Kashmir (NBJK), HDFC Bank
will provide vocational training to 510
youth in Giridh district, Jharkhand.
• So far 173 youth have been trained,
out of which 100 and placed through
different industry tie ups. The
remaining 337 youth will be trained in
the next 3 months.
New Opportunity for Drivers
Joint initiative of HDFC Bank
and Mitra Jyoth
16 candidates with visual
impairment and 4 with
locomotor disability were
engaged in various industries
such as telemarketing

6. Power of Banking
programme
It aims to cover
Government/Government-aided/
Private school students
between the age group of 11 and 15
years.
FINANCIAL LITERACY
Financial
Inclusion
Power of
Banking
Community
Financial inclusion
Provides affordable access to basic
banking products and banking services
to underprivileged and disadvantaged
sections of the society
Core Sustainability initiatives

7. • ATMs, NetBanking and
MobileBanking have cut down
customers need to commute to our
branches. As of March 2013, 82%
of all customer initiated retail
transactions
• Reduction of paper usage, with
more than 66 lakh retail
customers subscribing for E-statements
• Employee awareness campaigns
are conducted to modify
employee behavior and promote
environment friendly practices
Core Sustainability initiatives
Environmental Sustainability
Paperless
banking
Energy
efficiency
Green
infrastructure
Multi-channel
delivery
Promoting
'Green'

8. THANK YOU