1. Muhammad Arif Khan
+92 300 8526878
Email : ariifkhan@hotmail.com
Objective
Seeking a challenging leadership role that will allow me to utilize my extensive background and
past experience together with my leadership skill and team approach to effectively improve
quality of work, productivity and add business values.
Education
Master Degree in Economics
Bachelor Degree in Commerce
Proven success over the past (15) Fifteen years of working experience with
Multinational and National organizations .
Expertise and Strengths.
Managing Dealer Network Communication and Presentation
Handling Clients (Govt / Non Govt) Customer Focus
Receivable Management Sales Force Management
Business Growth and Development Time management
Consumer Finance Sales Activities ( indoor / outdoor)
Budgeting and Forcasting Showroom Management

2. Summary of Experience:
Area Sales Manager (Multan Region)
Pan pacific Electronics Pvt. Ltd 2007 ~ Todate
PPE is Sony Gulf Authorized Assembler , Distributor and Marketer for the
Sony AV Products in . Added responsibilities to include:
• Effective execution and management of every element of sales process on an individual
level and on dealer level to build strong front line sales force and visionary business partners.
• Established performance sales goals for business partners and monitored performance on a
continual basis, while giving them guidance and support to achieve the overall objectives.
• Responsible for establishing a sound working relationship with business partners based on
mutually agreed objectives, whilst at all the time maintaining a professional corporate image.
• Maintained awareness of market trends in electronic industry, while understanding
forthcoming dealer’s initiatives and monitoring what competitors are doing.
• Consultation role in ensuring that standards are maintained at an operational level (Leading,
training and coaching the sales team)
• Conceive and implement Trade/Consumer promotions on monthly basis..
District Sales Manager (Multan Region)
New Allied Electronics (Pvt.) Ltd 2002 ~ 2007
NAE was Manufacturer and Distributors of LG Electronics appliances in Pakistan.
Added responsibilities to include:
• Handled and Managed over all District Sales Operation and Achieved100% Annual district
Target.
• Monitored district sales and motivate the entire district team to boost the sales and gained 100
% satisfactory results.
• Captured bulk business from Govt and semi govt organizations through business connections
and added value to entire District business of LG corporation.
• Sales Analysis and Planning to include Monthly, quarterly and Annual budgeting /
forecasting.
• Lead the Outdoor marketing campaigns ie Road Shows, product displays, brandings.
Branch Manager (Multan Region)
United Sales (Pvt.) Ltd Pakistan 1999 to 2002
A leading consumer finance Co. of Pakistan involved in Consumer financing of home appliances like
Refrigerators, Deep freezers, Air Conditioners etc…
Added Responsibilities to include:

3. • Branch operation Management
• Supervised and control Dealer, Corporate and Institutional sales.
• Satisfying Clients and gain business
• Managing recoveries
• Sales Analysis and Planning to include Monthly, quarterly and Annual budgeting / forecasting.
• Outdoor marketing Activities, Road Shows, product displays
Distt Manager Marketing (Lahore & Gujranawala Region)
SINGER Pakistan Limited 1993 to 1999
A leading company involves in Manufacturing and Distributing of Electronics appliances in Pakistan.
Added Responsibilities to include:
 Designed and Implemented Marketing strategies to enhance dealer, showroom and Industrial
sales and meet business targets 100%.
 Set up (KPI)Key performance indicators and maintained company’s standard.
 Managed and controlled entire sales team and motive the team players to boost the sales
throughout the years.
 Managed the sales target and empowered entire team to achieve a turnover of 1.5 million
rupees.
 Sales planning govt non govt sectors.
 Monitoring and controlling Bulk orders.
PERSONAL INFORMATION
Date of Birth : 13/08/1965
CNIC NO. : 36302-6393869-5
Birth Place : Multan
Marital Status : Married
Religion : Islam
Address : House no.2445/33 Ward no. 10 Eid gah road
Multan. Pakistan.
References : are available whenever required.