The document discusses the importance of artists having websites or social media pages to promote their music and connect with fans. It provides examples of using a Facebook page to promote a new album by an artist named NaMo. The NaMo Facebook page uses consistent branding and imagery from the album packaging. It shares behind-the-scenes content and updates about the album release to engage fans on the page. The page also links to the artist's website to further promote and provide information about their music.

1. ARTIST WEBSITE

2. Having a website or a social media page for
an artist is very crucial as is helps promote
their music, or in this case their album. The
website may also have news on the artist , a
bio, new song/album release dates as well
as tour dates in which their fans can directly
access. It simply gives the audience a way to
connect and interact with other fans as well
as the artist. It keeps the fans updated on
everything related to the artist.

3. Examples of artist websites & Social
media pages

4. In order to promote our artist brand image and the
album we made a Facebook page. As Facebook is
one of the most popular social media platforms
and also one used by our audience we thought this
was the easiest way to connect with a wider
audience. This way the audience can interact with
our artist instantly.

5. NaMo - FACEBOOK PAGE

6. We use the same image of
the artist as we have on our
digipak cover and magazine
advert. This was the
photograph will be a more
recognizable and
memorable image. It also
shows a link between the
ancillary product suggest
that they’re all linked
products to promote a
complete album.
‘’NaMo’’ – This is the stage
name for our artist- its written
on the ancillary products as
well as on the Facebook page
so the audience know this is
the original page.

7. We have posted behind
the scenes videos of the
making of our music
video. This will keep the
audience engaged and
excited to see the final
product.
For the banner, We used the
same image as we did on the
inside of our digipak. We
have incorporated the same
colour schemes to make the
products more recognizable
and unique to the audience.
Keep the audience notified
on when the album is
released. ‘’releasing
AUGUST!’’

8. There are posts on images of
our artist in the studio to
show that he is really
dedicated to his music career
as well as his fans. (keeping
them updated)
We’ve included a link to
our artists website. –
other ways to interact
with the artist as well as
finding out more news
on his songs.