2. The Vaccines- English
Graffiti
Artists name
Album title
Same artwork on album cover and poster
Barcode
Artists record label Central image of artist
Red colour scheme throughout all aspects of digipack. This creates brand recognition and
synergy. It makes the audience relate the colour red to the artist and therefor familiarize
themselves with the artists brand.
3. Audience appeal: The artwork used is a “gender neutral” colour scheme therefor appealing to all genders. The use
of the artists image being so large and in your face when you open the website makes the audience familiar with
the artist, and see them as part of the brand other than being all about the music. This may make them want to
watch their music videos or see them live.
Social media links
Album/ era name
Tracklist
Image of artist
Record label
Artists name
4. Artists name (also album name)
Image of artist
Age warning (links to primary
audience demographic)
The same basic black and white, simple block text theme is used throughout all
aspects of the digipak. The monochrome colour scheme is gender neutral, and so his
audience demographic is widened and he is made more accessible.
5. Links to artists social media sites. This appeals to Mura Masas
young audience demographic as they are the most likely
group to use social media.
Link to artists debut album (audio)
Link to artists tour dates
Synergetic images throughout website
used from one of artists music videos
6. Tame Impala- Currents
Artists name
Album title
Synergetic
hallucinogenic
artwork used
throughout
digipack
Barcode
A clear colour scheme of primarily
purple and yellow, with shots of
red makes the artists brand easily
identifiable
7. Easily accessible
inks to social
media that
Tame Impalas
primarily young
adult fan base
may frequently
use
The use of hallucinogenic imagery across the digipak links to their signature
psychedelic music style and creates synergy and an easily recognisable brand
Artists name
8. The webpage has links to other parts of the site. As
you hover your cursor over each link a large image
appears to fill the background of the artist/ album
artwork etc. This attracts the audience who clearly
have an interest in Jamie T, and creates brand
recognition through identifiably “Jamie T” images Artists logo, seen across a range of
merchandise, album artworks and
tour posters
The artist has included a range of
links to their social media
platforms. This enables the
primarily young, social media
active, audience base to interact
with the audience and become
more immersed in his work.
9. The album artwork, tour poster and website all
contain one same image/ simplistic design, also
the same skull logo across all media products; this
makes them easily identifiable with each other
and synergetic. The use of a skull as the logo,
which has connotations of being “rough edged”,
something he often mentions in his lyrics, and
could be used to attract a fan base of male
listeners due to its masculine connotations.
Same vintage/ old fashioned artwork used across
digipack.
Audience appeal: This is likely to appeal to Jamie T’s
audience as he is an alternative artist. The artwork
he has used is also alternative and could link to the
vintage style of clothing often worn by alternative
artists.
10. Jamie T- Trick
Extra information about artist and
album/ producers
Name of album Artists logo
Artists website address
Artists logo
Track list
Artists name with tour
name same as album
name
Barcode
Jamie T uses the same old fashioned artwork
throughout all aspects of his digipac, making it easy to
recognise as his work. This appeals to the audience as it
is a unique artwork, and not specific to a certain genre,
connoting that he is unique as an artist.
