4 real media product research

1. RAT BOY- REVOLUTION
In many of Rat Boys videos, including revolution, he links to Roland Barthes theory
in the way he makes objects and locations look natural but in fact they are
unrealistic and fake. For example in this video they have used a set, trashing the
shops and performing in the shop.
This music video is mainly a televised bard performance
video as it focuses on the artist, promotes and shows
them off and the singer is singing about the story whilst
images are around them. Revolution particularly links to
Sven E Carlson's theory.
Rat Boy wears clothes such as oversized tops and shirts,
vans and baggy trousers in most of his videos and
Revolution which as a iconography tells the audience
what type of genre (indie rock/alternative hip pop) it is
without even listening to the music as many artists in the
same genre wear similar clothes. This can link to the
famous quote from Steve Neale ‘Genres are instances of
repetition and differences’.

2. MURA MASA- WHAT IF I GO?
Mura masa not appearing in any of his music videos tells us instead of performing he would rather tell a story and give a
message to society this links to the theory,
In most of Mura masa videos the characters tend to have the same style in which is alternative and can tell the audience
what type of music it will be without even listening to the song or the lyrics,this can link to the famous quote from Steve
Neale ‘Genres are instances of repetition and differences’.
The urban location tells the audience the
type of life they are living in a couple of
shots, which represents teenagers in the
stereotypical way. This however can link
to Sven E Carlson’s theory of either a
music video is performance on
conceptual.
The rough and ready, homemade style
music video for What if I Go links to the
theory from Roland Barthes that what
you see is literal and no further meaning,
this links well to the lyrics.

3. THE VACCINES- IF YOU WANNA
The music video follows the theory of Sven E Carlsson as it is a performance and conceptual video. It is a
commercial exhibitionist video as the artist almost becomes an item in the video to advertise themselves as they
are only performing the song with no story so it makes the audience focus on them and show them off.
The performance based video really is just
and advertisement of the band and
doesn't’t particularly tell a story through
mise en scene.

4. CHASE AND STATUS- END CREDITS
The urban location tells the audience the rough life the performer is living. For example in this shot the artist
is standing alone with a group which could be a gang behind him.
The video falls under Sven E Carlson's theory as it t presents a theory and life that is almost not relatable to
many but seen as normal. It also is a performance based video that isn’t advertising the artist but letting the
audience tell a story through a performance to show the audience they really live.
End credits can link to Stuart Hall’s theory that even in the
clothing it presents a stereotype and proposes that the
representation of the characters is the meaning of them.
This can be identified in the first couple of shots where the
colours are dark which links to this almost sub group of
‘chavs’.
A lot of chase and status’ videos are like this which can
represent the background that the artists come from and
links to the famous quote ‘Genres are instances of
repetition and differences.