The 9 building blocks used in lenskart

1. Lenskart
Submitted by:- Astha jain
Anjali Katariya
Anusha Bhatia
Aman Lakhwani
Arohan sharma

2. IDEA GENERATION
Peyush Bansal (CEO & Founder),
Amit Chaudhary (Co-founder) and
Sumeet Kapahi (Co-founder)

3. Customer Segments
• Companies (Online &
Traditional)
• India Focused non – metro
customers.
Business Model

4. • First time free frames
• Exchange old frames
for new
• Virtual try on
• Try at home service
• Home eye check up
• Wide Selection
• Low Prices
• Mass Customized Products
• One year Warranty
Value Proposition

5. • Websites
• Offline stores
• Third Party Logistics
• Doctor’s prescription
• Intimation via email or sms
Channels

6. • Online Profiles
• Recommendations
• Occasional e-mails
• Special Offers
• Prompt delivery
• Convenient Payment options
Customer Relations

7. • Sales
• Offers
• Service charges
• Discounts
Revenue Streams

8. • Design team
• Finance team
• IT team
• Eye Specialist
• Third party Logistics (blue cart,
Delivery)
• Quality Check
• Product Development &
Promotions
Key Resources & Key Activities

9. • Online & Traditional Retailers
• Bank & credit card Companies
• Optical manufacture
• Order Fulfillment
• Payment Maintenance
• Product development
• Marketing
Key Partnerships and cost Structure