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1. Business
Reference Model
Yo ur Co mp any Name

2. Business Model Canvas with example
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• Large scale development of
window production
• File patents
• Acquire funding for prototype
Key Activities
• Automotive companies/ parts suppliers
• Glass manufacturers
Key Partners
• Less glare: Increased comfort for
occupant of vehicle
• Decreased solar heat gain and
potential energy saving from
decreased A/C
Value Propositions
• Act as supplier and provide product
support
• Word of mouth generation
• Trade shows
Customer Relationships
• Lab / manufacturing facilities
• Process engineers
• Corporate VCs (OEMs)
• Manufacturing specialists
Key Resources
• Module sale to suppliers/tier 1 OEMs
Channels
• Labor
• Capex
• Materials
Cost Structure
• Smart glass (1 pane) sales
Revenue Streams
• Automotive OEMs and tier 1and parts suppliers
Customer Segments
Key suppliers
• Glass manufacturers
• Material suppliers

3. Business Model Canvas Template 1
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• Who are our key partners?
• Who are our key suppliers?
• Which key Resources are we acquiring from partners?
• Which key activities do partners perform?
Motivations for partnerships
• Optimization and economy
• Reduction of risk and uncertainty
• Acquisition of particular resources and activities
• What key activities do our value propositions require?
• Our Distribution Channels?
• Customer Relationships?
• Revenue streams?
Categories
• Production
• Problem solving
• Platform/network
• What value do we deliver to the customer?
• Which one of our customer’s problems are we helping
to solve?
• What bundles or products and services are we
offering to each customer segment?
• Which customer needs are we satisfying?
Characteristics
• Newness
• Performance
• Customization
• “Getting the job done design
• Brand/status
• Price
• Cost reduction
• Risk reduction
• Accessibility
• Convenience/usability
• What type of relationship does each of our customer
segments expect us to establish and maintain with them?
• Which ones have we established?
• How are they integrated with the rest of our
business model?
• How costly are they?
Examples
• Personal assistance
• Dedicated personal
Assistance
• Self-Service
• For whom are we creating value?
• Who are our most important customers?
• Mass Market
• Niche Market
• Segmented
• Diversified
• Multi-sided platform
• What key resources do our value propositions require?
• Our distribution channels?
• Customer Relationships?
• Revenue streams?
Types of Resources
• Physical
• Intellectual(brand patents, copyrights, data)
• Human
• financial
• Through which channels do our customer segments want to be reached?
• How are we reaching them now?
• How are our channels integrated?
• Which ones work best?
• Which once are most cost-efficient?
• How are we integrating them with customer routines?
Channel Phases
1. Awareness
• How do we raise awareness about our company’s products and services?
2. Evaluation
• How do we help customers evaluate our organization’s value propositions?
3. Purchase
• How do we allow customers to purchase specific products and services?
4. Delivery
• How do we deliver a value proposition to customers?
5. After Sales
• How do we provide post-purchase customer support?
What are the most important costs inherent in our business model?
Which key Resources are most expensive?
Which key activities are most expensive?
Is Your Business More
• Cost driven (leanest cost structure ,low
price value proposition, maximum
automation, extensive outsourcing)
• value Driven (focused on value
creation, premium value proposition)
Sample Characteristics
• Fixed Costs (salaries
,rents, utilities)
• Variable costs
• Economies of scale
• Economies of scope
• For what value are our customers really willing to pay?
• For what do they currently pay?
• How are they currently paying?
• How Would They Prefer To Pay?
• How much does each revenue stream contribute to overall revenues?
Types
• Asset sale
• Usage fee
• Subscription Fees
• Lending/ RentingLeasing
• Licensing
• Brokerage fees
• Advertising
Fixed Pricing
• List price
• Product feature
dependent
• Customer segment
• Dependent
• Volume dependent
Dynamic Pricing
• Negotiation
(bargaining)
• Yield Management
• Real-time-market
Key Partners Key Activities Value Propositions Customer Relationships
Customer Segments Key Resources Channels
Cost Structure Revenue Streams
• Automated services
• Communities
• Co-creation

4. Business Model Canvas Template 2
4This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Key Activities
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Value Propositions
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Customer Segments
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Key Resources
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Channels
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Cost Structure
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Customer Relationships
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Revenue Streams
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Key Partners
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5. Business Model Canvas Template 3
5
Revenue Streams
Key Partners
• Content Providers
• Restaurants
• Hotels
• Develop website
• Marketing & sales
• Develop marketing app
Key Activities
• Interact with people
• Reward people who explore cities
• Recommendations about places
• Customized services for brands
• Find people
Value Propositions
• Personalized relationship
• Mass customization
Customer Relationships
• Local merchants
• Global brands
• Young bachelors
• Young families
• Double income no kids
Customer Segments
• Developers
• Creative people
• Venture capital
Key Resources/Assets
• FourRound.com
• FourRound Stores
Channels
• Fee for apple store & others
• Complaint management
• Software development
Cost Structure
• Advertising
• Subscription fee
• Merchandize (clothing, stickers, etc.)
Revenue Streams
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

6. Business Model Canvas Template 4
6This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Local Communities
6200 farmers (84% of production.)
participates in the AAA sustainable
farming program developed in
partnership with
the rainforest alliance
Governance
• Autonomous business unit
• Multinational public company
Social Value
• Offering the world leading nutrition,
health and wellness through food
and beverages
• Improving the quality of life of the
supply chain stakeholders in
developing countries
Social Culture
• Culture of individuality with
single servings
• Culture of responsibility
through programs
End-User
• Caffeine Boost
• Warmth
• Taste
Employees
• Employees wellness
program
• Health and
Safety Measures
Scale of Outreach
• 60 countries across the world
with over 320 storefronts
• Education and micro-credit
services for supply chain
Social Impacts
• Potential
• caffeine
• dependancy
• Little nutrional value
Social Benefits
• Personal and
professional growth
for supply chain
• Transparency
from reporting

7. 7
Business Reference Model
Icons Slide

8. 8
Additional Slides

9. 9
Column Chart
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01 Product
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02 Product
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10. 10
Our Team
Name Here
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Designation
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Designation
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Designation

11. 11
Our Mission
Our Vision
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Our Mission
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Our Goal
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12. 12
Thank You
Address
# street number, city, state
Email Address
emailaddress123@gmail.com
Contact Number
0123456789