Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models. It is a visual chart with elements describing a firm's or product's value proposition, infrastructure, customers, and finances.

1. Presenter:
Sumit Suthar
Kundan Kumar Yadav

2. About Company
Estimated Annual Revenue
$2.9M
Co-Founder
Rajat Tuli
Estimated Employees
182
Founded in
2003

3. Customer Segment
• Demographic Segmentation:
• Male
• Age 20-40
• Psychographic Segmentation
• Men who are more concerned about their Beards and
Mustaches.

4. Value
Proposition
• Provides grooming products only for Men Only
• Customized Subscription plans of selected products
• Wide variety of products for Hairs, Moustaches and Beard
• Products are chemical free and not tested on animals

5. Channels
• Own Website (ustraa.com)
• 3rd party retail website, such as Amazon
• Offline Retail such as Big Bazaar

6. Customer
Relationships
• Online service build with rating mechanism.
• Email, online chat, & database marketing

7. Revenue Streams
• Selling of Products
• Subscription Customers

8. Key Resources
• Delivery Staff
• Content Creators
• IT Team
• IT Equipments

9. Key Activities
• R&D New Product Development
• Supply Chain Optimization
• SEO
• Auto recommendations

10. Key Partnerships
• Logistics Companies
• Product Manufacturing Outsourcing partners
• Website hosting providers
• Online and Offline Retail partners

11. Cost Structure
• Website Maintenance Cost
• Salary
• Inventory
• Production Cost
• Logistics
• CRM