3. Prepared By
Md. Kanchan
Account Manager, Client Service
I BAZAR
54 Fakirapool
Mothijheel, Dhaka- 1000
BBA , MBA(Major in marketing)
Eastern University
5. Objectives of the Study
The study has two objectives
The objectives are:
Broad Objective
Broad objective of the research is to identify Effective Communication Strategies
incase of Branding a University Admission Fair.
6. Specific Objectives
• To find out Effective tools and technique to communicate the message through target
Students incase of Branding a University with admission Fair..
• To find out the way to attract Target Students to visit EU Campus.
• To find out effective color which is more eye catching incase of Banner, leaf let,
Poster, Sticker, Dangler, Bunting as printing materials for Branding admission Fair.
8. Advertising: Any paid non personal presentation.
Sales promotion: Short- term incentives to encourage sales
Public relations: Building good relations with various publics good corporate
image, handling unfavorable rumors, events.
Personal selling: Personal presentation by the firm’s sales force to build good
relationship with customers.
Marketing communication strategies
Marketing communication mix also called as Promotional mix. It means the
specific blend of promotion tools that uses to persuasively communicate customer
value and build customer relationship.
11. High competition incase of Education
among different Private University
Example: Three Air lines company
A. Bangladesh Biman- we are setting service
B. Singapore Airlines- You not need to pay I will pay for You
C. Qatar airlines- We provide quality service reasonable price
From previous Example incase of education sector…
Distinctive offer to influence students
For example: waiver, Gift items, Seminar, Club
Sports, picnic etc…
12. Emphasis on existing students & Guardian
Expectations
Which can increase no Students
All teachers and students can play a important role: by Scoring Good result, by wining
sports, wining any competition which can increase the University Brand image.
Student Ambassador can play an important role…..
13. Colour Branding
Incase of using color should more careful. Some colors that used for Poster, Leaf let
too much embarrassing for the people . So that proper utilization of color is important
to draw attention for the general people. Read color is more eye catching.
By considering color guideline about Eastern University logo we have design
Mnemonic for all Branding materials.
29. Conclusion
By this way a University can increase The no of Students. One
thing is very important that, Education is not consider as
Profitable Business Firm.
By providing quality Education any Educational Organization
can increase good will. Consistency of quality education helps
to achieve the target and sustain into the Market.
