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Research and planning


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Research and planning

  1. 1. Research and planningNEWPAPER PROJECT<br />Samantha Carter<br />
  2. 2. Brief<br />Make the first two pages of a local newspaper along with:<br />A poster for the newspaper.<br />Two hyperlinked pages from the papers website.<br />
  3. 3. My Target Audience<br /><ul><li>Local Chelmsford residents
  4. 4. People who already read newspapers such as the Echo and the Gazette
  5. 5. People aged 18+ (newspaper readers tent to be older)
  6. 6. I decided that I do not want a specific audience other than people living in the local area, so I will ain to target it at a wide range of people. </li></li></ul><li>Newspaper<br /><ul><li>First two pages of a local newspaper
  7. 7. I want to make my newspaper attractive for the local community but I will still need to keep to the usual newspaper conventions.
  8. 8. I will use stories that will would interest a range of people rather than just focusing on one topic.
  9. 9. I will include stories that effect the local public and will also interest them:
  10. 10. Council issues
  11. 11. Local entertainment
  12. 12. Sport stories</li></li></ul><li>Website<br />I will use the same stories from my newspaper as a summery for the website.<br />I will again have to stick to the usual conventions of a newspapers and their websites.<br />
  13. 13. Poster/Advertisment<br /><ul><li>The poster for my newspaper will just be introducing what it is.
  14. 14. I want it to stand out- to make the public interested in it
  15. 15. I also want the strap line to be something that will stick with the people who see it, so they remember it and my newspaper. </li></li></ul><li>Rules and Regulations PCC Code<br /><ul><li> 
  16. 16. When making my newspaper there will be certain rules I will need to follow, from the stories, content and pictures to avoid offence and to insure professional standards in my product. These are the 16 points from The Press Complaints Commissions with the code I will need to follow:
  17. 17. Accuracy
  18. 18. Opportunity to reply
  19. 19. Privacy
  20. 20. Harassment
  21. 21. Intrusion to grief or shock
  22. 22. Children
  23. 23. Children in sex cases
  24. 24. Hospitals
  25. 25. Reporting of crime
  26. 26. Clandestine devices and subterfuge
  27. 27. Victims of sexual assault
  28. 28. Discrimination
  29. 29. Financial journalism
  30. 30. Confidential sources
  31. 31. Witness payments in criminal trials
  32. 32. Payment to criminals</li></li></ul><li>Existing product Analysis (newspaper)<br /><ul><li>This is a cover from the Echo newspaper.
  33. 33. The logo stands out amongst all of the stories.
  34. 34. All of the headlines have been made very bold- each one in different colours.
  35. 35. There is a lot on the cover- main stories, pictures and adverts. </li></li></ul><li>Existing product Analysis (website)<br /><ul><li>This is the home page from the Southend Echo newspaper-the same paper as the cover
  36. 36. The first thing you look at is the newspaper logo as they have made it big and bright, so I people know and remember what they are reading.
  37. 37. It clearly has a lot going on, with different links and stories
  38. 38. There are also a lot of eye-catching advertisements, which I plan to include in my own website.</li></li></ul><li>
  39. 39. Organisation<br /><ul><li>Skeleton of each product (newspaper, website and poster)
  40. 40. Write stories for both newspaper and website
  41. 41. Come up with logo and strap line for newspaper
  42. 42. Design poster
  43. 43. Take pictures
  44. 44. Design final layout of website and newspaper
  45. 45. Put together all products with stories and pictures
  46. 46. Evaluation </li></li></ul><li>How I made my product <br />
  47. 47. MAIN-Newspaper Pages<br />Made in Microsoft Publisher-used set layout, which I added to my skeleton outline, and inserted my logo and photos. <br />Copied my stories and logo<br />Into the layout in publisher.<br />
  48. 48. MAIN- Newspaper Pages<br />
  49. 49. MAIN- Newspaper Pages<br />
  50. 50. Website Pages<br />
  51. 51. Website Pages<br />
  52. 52. Poster<br />
  53. 53. Personal Evaluation<br />
  54. 54. Do you feel that you have attracted your target audience and how?<br />Yes I do feel I have attracted my target audience:<br />I have clearly targeted it at people in the local area<br />I have used a variety of articles in entertainment and news. <br />
  55. 55. What have you learnt about technology while making this product?<br />I have used a lot more of Microsoft publisher in depth- making both my newspaper and poster in the program.<br />I have used a new program-Front Page to make my website, so I feel I have furthered my computer knowledge.<br />
  56. 56. What would you change to improve your product?<br />I would have liked to of included more articles<br />I would have changed the colour scheme<br />
  57. 57. What do you feel you have learnt since your first task?<br />I feel i have improved on time managment.<br />I feel my technology knowledge has improved.<br />I feel I produced more useful research and planning work<br />I looked further into newspaper concepts- to help it fit the genre. <br />