The document discusses targeting a media product towards demographic groups Cs and Ds, which include students and younger people. The author chose this audience because they have less disposable income, so they are careful spenders. A survey found that most of the respondents were students who earn under £300 per month and spend little on music. The author aims the magazine at students specifically because they have more free time for hobbies like busking, which is a theme of the magazine, and younger people are more likely to engage in busking.

1. Who would be the audience for
your media product?

2.  I had chosen to aim my product at Cs
and Ds which are at the lower end of
the demographic table. I decided to
do this because in that group there
are people like students and the
younger generation, and these people
have less disposable income meaning
that they are more aware of what
they spend their money on. This is
why I have priced my magazine at
£3.99

3.  On the left you can see the results of a
survey I conducted and from that you can
see that they were, mostly if not all
students. Also you can see that the
majority of the participants spend £0 on
music a month, this could support my
point about them not having any
disposable income and that they also earn
under £300 on average per month.
 The main reason I aimed my magazine at
students is because they have more free
time and this means that they have more
time to do other activities , like busking,
busking is one of the main themes in my
magazine and more students (Ds and
Cs)/younger people do busking therefore
they would have more interest in my
magazine than perhaps As and Bs who
don’t have as much spare time.

4.  The main reason I aimed my magazine at students is because they have
more free time and this means that they have more time to do other
activities , like busking, busking is one of the main themes in my
magazine and more students (Ds and Cs)/younger people do busking
therefore they would have more interest in my magazine than perhaps
As and Bs who don’t have as much spare time.