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SEO Myths - how damaging by Chris Green

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This presentation is an integral part of SEMrush webinar
for full video: https://youtu.be/_tsc4M8oGGU

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SEO Myths - how damaging by Chris Green

  1. 1. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co The Most Damaging SEO Myths SEMrush Webinar
  2. 2. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 There are many misconceptions in SEO
  3. 3. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 There are many misconceptions in SEO
  4. 4. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 There are many misconceptions in SEO
  5. 5. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 There are many misconceptions in SEO
  6. 6. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 There are many misconceptions in SEO
  7. 7. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 There are many misconceptions in SEO
  8. 8. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 There are many misconceptions in SEO
  9. 9. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 There are many misconceptions in SEO
  10. 10. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Because there are no real concrete “rules”
  11. 11. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Just what we think we know
  12. 12. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Some is pretty much agreed-upon
  13. 13. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Some is sketchy-but well meaning
  14. 14. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Some are flat-out wrong/lying
  15. 15. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 But where do these come from? We’re not all bad are we?
  16. 16. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Misunderstanding
  17. 17. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co “Good Google PSI score = ranking better”
  18. 18. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Out of date knowledge
  19. 19. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co “301’s lose PageRank” https://searchengineland.com/google-no-pagerank-dilution-using-301-302-30x-redirects-anymore-254608
  20. 20. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Paranoia
  21. 21. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co “Linking to Google can help bypass linking Penalties”
  22. 22. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 There are so many to count Here are my top 5
  23. 23. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co #1 SEO Is Something You Can Finish
  24. 24. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 6 months later, it starts going wrong
  25. 25. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co
  26. 26. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Where did this come from?
  27. 27. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Anyone who doesn’t understand SEO
  28. 28. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Or begrudges paying when they don’t understand it
  29. 29. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 There are so many reasons why this is wrong
  30. 30. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 1) Competition doesn’t stand still
  31. 31. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 2) Google always refines/changes
  32. 32. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 3) User behaviour changes
  33. 33. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 4) And… people screw their websites
  34. 34. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 How do we fix it?
  35. 35. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Awareness Changin’ Minds
  36. 36. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Awareness Policing Changin’ Minds
  37. 37. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Awareness Policing Strategy Changin’ Minds
  38. 38. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Awareness Policing Strategy Buy-in Changin’ Minds
  39. 39. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 And how much you rely on organic.
  40. 40. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 If your business NEEDS Google
  41. 41. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 You. Always. Need. SEO.
  42. 42. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co #2 Just give people what they want - Google’ll do the rest
  43. 43. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Where does this come from?
  44. 44. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co
  45. 45. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Google - they have a lot of the blame
  46. 46. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co
  47. 47. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 But a lot of people want to believe it
  48. 48. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 But Dave Naylor said it best when he said
  49. 49. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co “If Tech SEO isn’t needed, why does the canonical tag exist?” (paraphrased by me)
  50. 50. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 All CMS can be ‘unfriendly’ out of the box
  51. 51. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Google doesn’t “see” content as we do
  52. 52. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co
  53. 53. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 It measures proxies of site quality - not quality itself
  54. 54. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 We can’t leave this to chance we need SEO!
  55. 55. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co #3 Code/Content Ratio is important
  56. 56. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Otherwise known as the potentially epic time-waster
  57. 57. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 “The higher your code to content ratio is, the worse your SEO is”
  58. 58. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co
  59. 59. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Maybe suggestive of code bloat
  60. 60. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Maybe suggestive of a slow page
  61. 61. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Maybe suggestive of bad code
  62. 62. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co
  63. 63. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 BUT!
  64. 64. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Could be a short page
  65. 65. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Could be SVG
  66. 66. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co
  67. 67. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Could be large navigation
  68. 68. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co
  69. 69. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Could be using schema markup
  70. 70. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co
  71. 71. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 What damage could be done in optimising here?
  72. 72. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Worse-still, this can be expensive to optimise for
  73. 73. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 If you’re addressing this the rest of your site better be 100%!
  74. 74. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Ensure you have clean, compliant code - then move on!
  75. 75. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co #4 Optimising for RankBrain
  76. 76. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 The newest thing we need to optimise for?
  77. 77. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Learn how it works, then we can rank better ...
  78. 78. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co
  79. 79. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Where did this one come from?
  80. 80. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 A new Hummingbird, Penguin, or Panda
  81. 81. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Rankbrain is smarter than you think
  82. 82. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co https://searchengineland.com/5-ways-seo-experts-say-optimize-rankbrain-273458
  83. 83. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 It refines search results based on context
  84. 84. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Optimising for a ML algorithm fed by personalised data
  85. 85. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co
  86. 86. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 But you don’t know/can’t control that
  87. 87. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 RankBrain optimises for you (the user)
  88. 88. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 What we can optimise for...
  89. 89. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 On-site (tech) Off-site (links) Content
  90. 90. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co #5 Google Uses LSI
  91. 91. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 This one started me off in this whole process - thanks Bill!
  92. 92. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co
  93. 93. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Latent Semantic Indexing (LSI) role within Google?
  94. 94. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Spoilers: there are none
  95. 95. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Which to be clear - is widely debunked/ disregarded
  96. 96. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co
  97. 97. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 It’s relatively old
  98. 98. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 It interprets the strength of word relationships
  99. 99. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 However, a close proximity doesn’t mean a useful relationship
  100. 100. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 So, why do people think this is a thing?
  101. 101. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Industry-leading sites are telling us they are https://blog.hubspot.com/marketing/what-is-latent-semantic-indexing-why-does-it-matter-for-your-seo-strategy https://www.searchenginejournal.com/what-is-latent-semantic-indexing-seo-defined/21642/
  102. 102. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 There is no evidence of this, whatsoever
  103. 103. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Why is this damaging?
  104. 104. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 If you’re basing your entire content strategy on LSI…
  105. 105. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 … you’re optimising for totally the wrong thing.
  106. 106. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Optimising for old tech is daft
  107. 107. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co
  108. 108. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Just answer the question/query in the way it’s being searched for
  109. 109. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co So What Can We do?
  110. 110. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Don’t believe everything you hear
  111. 111. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Understand you don’t have all the answers either
  112. 112. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co Avoid gimmicks
  113. 113. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Don’t tar all SEO with the same brush
  114. 114. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Thank you.

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