Behold! My slide deck from "Why Structured Data & Semantic SEO Are Important" at SMX East 2013 in New York. I'm a huge geek for structured data and semantic markup. I’ve literally woken up in the middle of the night in a sweat with an idea of how I could apply semantic markup to a piece of rich content. I ended up sitting in the kitchen for the next few hours exploring schema.org and running things through Google’s structured data testing tool. So, I guess it goes without saying that I’m really stoked to be talking about this stuff.