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SMX Advanced 2015 - Semantic Entities

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Check out my presentation on Semantic Entities from SMX Advanced in Seattle 2015!

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SMX Advanced 2015 - Semantic Entities

  1. 1. #SMX #13a @mike_arnesen Search Entity Analytics SMX Advanced 2015
  2. 2. #SMX #13a @mike_arnesen Search Entity Analytics SMX Advanced 2015 Mike Arnesen Founder & CEO of UpBuild @mike_arnesen | upbuild.io
  3. 3. #SMX #13a @mike_arnesen SEO | Analytics | CRO
  4. 4. #SMX #13a @mike_arnesen Strings or Things? It’s time to decide
  5. 5. #SMX #13a @mike_arnesen Which one? Which one? Which one? Which one?
  6. 6. #SMX #13a @mike_arnesen String-based Search has always been a cop-out. Entities are Everything
  7. 7. #SMX #13a @mike_arnesen Subject-Predicate-Object Triples up S-P-O credit: http://www.slideshare.net/jennyhalasz/content-traininghalasz
  8. 8. #SMX #13a @mike_arnesen Dude-Wears-Startup Shirt Triples dudesinstartupshirts.tumblr.com
  9. 9. #SMX #13a @mike_arnesen is focusing more & more on entities. Search Engine Indexing
  10. 10. #SMX #13a @mike_arnesen should also be entity-centric. Web Analytics & SEO Measurement
  11. 11. #SMX #13a @mike_arnesen /products/XY108/ This URL received 1,500 visits. The “Tried and True”?
  12. 12. #SMX #13a @mike_arnesen PRODUCT{NAME:Star Wars Box Set, PRICE:59.99, AVAILABILITY:InStock} PRODUCT{NAME:Star Wars Box Set, PRICE:59.99, AVAILABILITY:Backordered} This PRODUCT ENTITY received 1,500 visits but had the best conversion rate when it was priced lower yet backordered. A New Approach
  13. 13. #SMX #13a @mike_arnesen We can figure this out Entity Analytics
  14. 14. #SMX #13a @mike_arnesen Intro to Tag Management
  15. 15. #SMX #13a @mike_arnesen Intro to Tag Management
  16. 16. #SMX #13a @mike_arnesen Intro to Tag Management
  17. 17. #SMX #13a @mike_arnesen Intro to Tag Management
  18. 18. #SMX #13a @mike_arnesen Intro to Tag Management
  19. 19. #SMX #13a @mike_arnesen
  20. 20. #SMX #13a @mike_arnesen Semantic Analytics “ Applying the principles of the semantic web to your analytics & data collection methodology. ” moz.com/blog/semantic-analytics
  21. 21. #SMX #13a @mike_arnesen Walk-Through 1. Tags 2. Rules 3. Macros
  22. 22. #SMX #13a @mike_arnesen Walk-Through 1. Macros 2. Rules 3. Tags
  23. 23. #SMX #13a @mike_arnesen Walk-Through
  24. 24. #SMX #13a @mike_arnesen Walk-Through
  25. 25. #SMX #13a @mike_arnesen Walk-Through TYPE{PROP:value, PROP:value}
  26. 26. #SMX #13a @mike_arnesen Walk-Through
  27. 27. #SMX #13a @mike_arnesen Walk-Through
  28. 28. #SMX #13a @mike_arnesen Walk-Through
  29. 29. #SMX #13a @mike_arnesen Making it Scalable
  30. 30. #SMX #13a @mike_arnesen Making it Scalable
  31. 31. #SMX #13a @mike_arnesen Making it Scalable
  32. 32. #SMX #13a @mike_arnesen The Magic is in the JSON
  33. 33. #SMX #13a @mike_arnesen The Magic is in the JSON
  34. 34. #SMX #13a @mike_arnesen The Magic is in the JSON
  35. 35. #SMX #13a @mike_arnesen The Magic is in the JSON
  36. 36. #SMX #13a @mike_arnesen The Magic is in the JSON
  37. 37. #SMX #13a @mike_arnesen Semantic Analytics via dataLayer
  38. 38. #SMX #13a @mike_arnesen Semantic Analytics via dataLayer
  39. 39. #SMX #13a @mike_arnesen Semantic Analytics via dataLayer
  40. 40. #SMX #13a @mike_arnesen Semantic Analytics via dataLayer
  41. 41. #SMX #13a @mike_arnesen JSON-LD from dataLayer via GTM
  42. 42. #SMX #13a @mike_arnesen JSON-LD from dataLayer via GTM
  43. 43. #SMX #13a @mike_arnesen JSON-LD from dataLayer via GTM
  44. 44. #SMX #13a @mike_arnesen JSON-LD from dataLayer via GTM
  45. 45. #SMX #13a @mike_arnesen Rich Snippets in Search without having to markup content!
  46. 46. #SMX #13a @mike_arnesen All set! It’s like being on autopilot
  47. 47. #SMX #13a @mike_arnesen Don’t Track SEO MOVE BEYOND SEO
  48. 48. #SMX #13a @mike_arnesen Focus on ENTITY analysis Entities are Everything
  49. 49. #SMX #13a @mike_arnesen Focus on ENTITY performance Entities are Everything
  50. 50. #SMX #13a @mike_arnesen Focus on ENTITY optimization Entities are Everything
  51. 51. #SMX #13a @mike_arnesen Get Started http://bit.ly/semantic-gtm Making the world a better place through enabling semantic entity analysis within web analytics SaaS platforms.
  52. 52. #SMX #13a @mike_arnesen Search Entity Analytics SMX Advanced 2015 Mike Arnesen Founder & CEO of UpBuild @mike_arnesen | upbuild.io

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