Lessons from Link Building in 2009 that Apply Today by @staceycav at #brightonseo 2016

1. What can white hat link builders learn from churn and burn spammers? Stacey MacNaught Tecmark #brightonseo @staceycav

2. SEO Circa 2009… #brightonseo @staceycav

3. SEO Circa 2009… #brightonseo @staceycav

4. Well, not quite. But not too far off! #brightonseo @staceycav

5. This Was Amazing. @staceycav

6. (Albeit not so much for users) #brightonseo @staceycav

7. (Albeit not so much for users)

10. It worked. #brightonseo @staceycav

11. This, paid links, crappy directories and all that all fell by the wayside. #brightonseo @staceycav

12. (Albeit not so much for users)

13. And then…. #brightonseo @staceycav

15. I’m a big fan and advocate of content marketing #brightonseo @staceycav

16. For a start… It’s much easier to share examples of your work with family and friends. #brightonseo @staceycav

17. Old way… #brightonseo @staceycav “Hi Nan. I wrote an article about the advantages of jeans today.”

18. #brightonseo @staceycav “When are you going to get a job?”

19. New way… #brightonseo @staceycav

20. It can be effective. @staceycav

21. It can get you links in great places @staceycav

22. And has benefits beyond links. #brightonseo @staceycav

23. BUT… #brightonseo @staceycav

24. Does that mean everything we did back in 2009 is now useless? #brightonseo @staceycav

25. #brightonseo @staceycav

26. 1Quantity matters #brightonseo @staceycav

27. We’ve gone from this in 2009… #brightonseo @staceycav

29. To this in 2016…. #brightonseo @staceycav

31. #brightonseo @staceycav Cold email response rates are poor.

32. I’m all for quality first. #brightonseo @staceycav

33. But quantity plays a part too… #brightonseo @staceycav

34. Not just as a rankings factor #brightonseo @staceycav

35. But insofar as you may have to contact a LOT of people to get a few links. #brightonseo @staceycav

36. Play the numbers game. #brightonseo @staceycav

37. Play the numbers game. #brightonseo @staceycav (Sensibly)

38. #brightonseo @staceycav Tier 1 Contacts Tier 2 Contacts Tier 3 Contacts

39. #brightonseo @staceycav E.g. Na4onals. E.g. Regionals E.g. Small Blogs

40. #brightonseo @staceycav Bespoke, personal Manual emails, semi tailored Template driven

41. Tools to help #brightonseo @staceycav

42. 2 Tactical Link Acquisition #brightonseo @staceycav

43. Content Marketing Link Building #brightonseo @staceycav ≠

44. It’s just one (albeit important) way to do it. #brightonseo @staceycav

45. If big content project after big content project is all you’re doing… #brightonseo @staceycav

46. #brightonseo @staceycav All your eggs are in one fragile basket

47. Employ other tactics to supplement your content efforts. #brightonseo @staceycav

48. Two of my favourites… #brightonseo @staceycav

49. Image distribution for attribution links #brightonseo @staceycav

50. hBps://www.gov.uk/government/news/lord-deighton-meets-manchester-leaders-to- discuss-infrastructure-strategy

51. hBps://www.gov.uk/government/news/lord-deighton-meets-manchester-leaders-to- discuss-infrastructure-strategy

52. hBp://blog.europcar.co.uk/2013/12/24/the-outsiders-guide-to-manchester/

53. hBp://www.lonelyplanet.com/news/2015/11/25/australia-trials-drone-use-to-prevent- shark-aBacks/

54. Brief process #brightonseo @staceycav Image based KW Research Image Acquisi4on/ Crea4on Host(usually Flickr) - Crea4ve Commons Op4mise Images for Search Track Usage and Chase ABribu4on

55. Full guide. #brightonseo @staceycav hBp://bit.ly/image-linkbuilding

56. Feature and Column Contribution #brightonseo @staceycav

62. #brightonseo @staceycav Obtain forward features calendars wherever you can.

63. @staceycav Some publications publish them

64. @staceycav#brightonseo

65. #brightonseo @staceycav In many cases, you’ll need to ask.

66. #brightonseo @staceycav No one link stands.

67. #brightonseo @staceycav Ultimately, you want them coming to you.

68. linkbuildingbook.com #brightonseo @staceycav Loads More Tactics…

69. 3 Find the quicker wins #brightonseo @staceycav

70. #brightonseo @staceycav In 2009, that meant brokers, middle men and networks.

71. Local and Regional Press #brightonseo @staceycav

72. #brightonseo @staceycav Local and regional online press websites are often quicker win.

73. #brightonseo @staceycav Some of the same journalists write for both.

80. #brightonseo @staceycav Some local press is featured on the BBC

83. #brightonseo @staceycav Local and regional press can be a source for bigger outlets.

84. http://bit.ly/local-press #brightonseo @staceycav

85. Freelance Journalists #brightonseo @staceycav

86. http://www.freelancedirectory.org/ #brightonseo @staceycav

87. http://bit.ly/freelance-journos #brightonseo @staceycav

88. In Short… #brightonseo @staceycav

89. Quantity matters. Don’t be afraid to semi- automate parts of what you do. #brightonseo @staceycav

90. Big content is one way to acquire links. You need an arsenal of tactics too. #brightonseo @staceycav

91. Make life easier for yourself. Find the people and places who can help. #brightonseo @staceycav

Lessons from Link Building in 2009 that Apply Today by @staceycav at #brightonseo 2016

Lessons from Link Building in 2009 that Apply Today by @staceycav at #brightonseo 2016

Recommended

More Related Content

What's hot

What's hot(20)

Viewers also liked

Viewers also liked(20)

Similar to Lessons from Link Building in 2009 that Apply Today by @staceycav at #brightonseo 2016

Similar to Lessons from Link Building in 2009 that Apply Today by @staceycav at #brightonseo 2016(20)

Recently uploaded

Recently uploaded(20)

Lessons from Link Building in 2009 that Apply Today by @staceycav at #brightonseo 2016